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15 Cards in this Set
- Front
- Back
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The actors and forces outside marketing that affect marketing managements ability to build and maintain successful relationships with target customers.
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Marketing environment
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The actors close to the company that affect its ability to serve its customers- the company, supplies, marketing intermediaries, customer markets, competitors and publics.
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Microenvironment
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The larger societal forces that affect the microenvironment-demographic,economic, natural, technolocial, political and cultural forces.
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Macroenvironment
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Firms that help the company to promote, sell and distribute its good to final buyers.
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Marketing intermediaries
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Any group that has an actual or potential interest in or impact on an organizations ability to achieve its objectives
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Public
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the study of human population in terms of size, density, location, age, gender, race, occupation and other statistics
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Demography
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The 78 million people born during the baby boom following WWII and lasting until 1964
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Baby boomers
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The 45 million people born between 1965 and 1976 in the "birth dearth" following the baby boom
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Generation X
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The 83 million children of the baby boomers between 1977 and 2000.
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Millenials (Generation Y)
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Factors that affect consumer buying power and spending patterns
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Economic environment
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Differences noted over a century ago by Ernest Engel in how people shift their spending across food, housing, transportation, health care, and other goods and services categories as family income rises.
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Engel's Law
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Natural resources that are needed as inputs by marketers or that are affected by marketing activities.
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Natural environment
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Forces that create new technologies, creating new product and market opportunities.
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Technoligical environment
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Laws, government agencies and pressure groups that influence and limit various organizations and individuals in a given society.
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Political environment
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Institutions and other forces that affect societys basic values, perceptions, preferences, and behaviors
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Cultural environment
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