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12 Cards in this Set
- Front
- Back
Marketing Environment
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The actors and forces outside marketing that affect marketing managements ability to build and maintain successful relationships with target customers
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Microenvironment
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The actors close to the company that effect its ability to serve its customers the company, suppliers, marketing intermediaries, customer markets, competitors. and publics
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Macroenviroment
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The larger societal forces that affect the microenvironment --demographic, economic, natural, technological, political and cultural forces.
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Marketing Intermediaries
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Firms that help the company to promote, sell, and distribute its goods to final buyers.
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Public
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Any group that has an actual or potential interest in or impact on an organizations ability to achieve its objectives.
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Demography
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The study of human population in terms of size, density, location, age, gender, race, occupation, and other statistics.
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Economic Environment
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Factors that affect consumer buying power and spending patterns.
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Engel's Laws
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Differences noted over a century ago by Ernst Engel in how people shift their spending across food, housing, transportation, health care and other goods and services categories as family income rises.
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Natural Environment
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Natural resoruces that are needed as inputs by marketers or that are affected by marketing activities.
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Technological environment
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Forces that create new technologies creating new porduct and market opportunities.
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Political environment
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Laws, government, agencies, and pressure groups that invluence and limit various organizations and individuals in a given society.
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Cultural Environment
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Institutions and other forces that affect society's basic values, perceptions, preferences and behaviours.
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