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12 Cards in this Set

  • Front
  • Back
Marketing Environment
The actors and forces outside marketing that affect marketing managements ability to build and maintain successful relationships with target customers
Microenvironment
The actors close to the company that effect its ability to serve its customers the company, suppliers, marketing intermediaries, customer markets, competitors. and publics
Macroenviroment
The larger societal forces that affect the microenvironment --demographic, economic, natural, technological, political and cultural forces.
Marketing Intermediaries
Firms that help the company to promote, sell, and distribute its goods to final buyers.
Public
Any group that has an actual or potential interest in or impact on an organizations ability to achieve its objectives.
Demography
The study of human population in terms of size, density, location, age, gender, race, occupation, and other statistics.
Economic Environment
Factors that affect consumer buying power and spending patterns.
Engel's Laws
Differences noted over a century ago by Ernst Engel in how people shift their spending across food, housing, transportation, health care and other goods and services categories as family income rises.
Natural Environment
Natural resoruces that are needed as inputs by marketers or that are affected by marketing activities.
Technological environment
Forces that create new technologies creating new porduct and market opportunities.
Political environment
Laws, government, agencies, and pressure groups that invluence and limit various organizations and individuals in a given society.
Cultural Environment
Institutions and other forces that affect society's basic values, perceptions, preferences and behaviours.