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5 Cards in this Set
- Front
- Back
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MARKETING MIX |
PRODUCT PRICE PLACE PROMOTION |
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LEVEL OF PRODUCT |
CORE ACTUAL AUGMENTED |
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PRICING STRATEGY |
PENETRATION SKIMMING |
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DISTRIBUTION CHANNEL LEVEL (PLACE) |
LEVEL 1 LEVEL 2 LEVEL 3 |
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PROMOTIONAL TOOLS |
ADVERTISING SALES PROMOTIONS DIRECT MARKETING PERSONAL SELLING INTERNET MARKETING PUBLIC RELATIONS |
