Marketing

Front 1

Which best describes the idea behind the coca-cola company producing vanilla coke, cherry coke, diet coke and coke zero?

Back 1

brand extension

Front 2

What is the process called when a new product rises in a market and eventually dies?

Back 2

product life cycle

Front 3

Which of the following is not a part of brand promotion: advertising, warranties, personal selling, sales promotion, publicity

Back 3

warranties

Front 4

perceptual maps can show all of the following except: a)how the brand is percieved by the marketplace, b)how competing brands are percieved by the marketplace, c)what product benefits are important to consumers when making brand decisions, d) where consumers prefer brands to be placed on supermarket shelves

Back 4

d) where consumers perfer brands to be placed on supermarket shelves

Front 5

the "total" product includes all of the following except: a)retailors prestige b)maunfacuturers prestige c)package d)quality e) all of the above

Back 5

e) all of the above

Front 6

the screening step in a new product development process is:

Back 6

qualitive analysis

Front 7

Peoria is no longer a good test market because all of the following except:

Back 7

all of the above

Front 8

What city is a good test market for products targeted at college students?

Back 8

tallahassee

Front 9

T/F? All test markets suffer some spill in

Back 9

true

Front 10

What brand is the king of inventing new uses?

Back 10

Arm & Hammer

Front 11

What marketing technique refers to moving a brand to another position in consumers minds?

Back 11

repositioning

Front 12

Marketers who claim that all marketing battles take place between customers ears (that is in consumers minds) are keenly aware of:

Back 12

product positioning

Front 13

Featuring vitamin C in orange slices is an example of:

Back 13

inventing new product attributes

Front 14

Subways ad campaign that tells how many jumping jacks on ehs to do to work off the calories from eating McD's is an example of:

Back 14

moving the competition

Front 15

the limitation of New Product Department for generating new product ideas is:

Back 15

it is comprised of low to mid management employees

Front 16

good reasons for staying in a test market longer include:

Back 16

taking consumers through several repurchase cycles and getting information needed to asess the efectiveness of the marketing stragegy

Front 17

what campaign introduces a new attribute to the competitive arena?

Back 17

Budweisers Born on Date

Front 18

In a ogod test market we should try to _____spill in and ______ spill out

Back 18

minimize, minimize

Front 19

Changing oil every 3000 miles, shampooing rinsing and repeating, and changing the box of arm & hammer in your fridge every month are examples of which product strategy?

Back 19

increased usage

Front 20

Thick crust pizza, stuffed crust pizza, philly cheese steak pizza are examples of:

Back 20

changing the phsyical prodcut

Front 21

the unique component of personal selling (compared to other types of promotion) is

Back 21

there is a feedback loop

Front 22

What medium has the shortest effect time?

Back 22

TV

Front 23

T/F? Sabotage is a concern in test markets becuase it disturs the normal competitiveness of our test market marketing mix strategy.

Back 23

true

Front 24

What is the medium with the latest closing date?

Back 24

newspaper

Front 25

Rodeo drive retail district hired a consultant to take an emotional audit of Rodeo Drive retailers. The consulting work is consistent with which concept we talked about in class?

Back 25

social class theory, trying to make make Rodeo shops more comfortable in stores that project an image more similar to our own self image

Front 26

T/F? A key objective in marketing is to establish an emotional bond between the brand and target market A-True
28.According to the emotional consultant to Rodeo Drve, over 90% of communication is non verbal.

Back 26

True

Front 27

In the campaign "Buy a hummer save humanity" Hummer is trying to overcome the negative influences from which segments of the macroenvironment? a-economic b-cultural c-demographic d-legal e- a +b ar e correct

Back 27

a +b are correct

Front 28

What product line just implemented the product strategy of indenitfying a new target market?

Back 28

fabreeze

Front 29

The rebates and free 30day trial offered by Verizon wireless are which element of the promotion mix?

Back 29

sales promotion

Front 30

What is the worlds most valuable brand?

Back 30

CocaCola

Front 31

What is the strongest degree of brand loyalty?

Back 31

brand insistence

Front 32

T/F? Public relations should only be used during a time of crisis

Back 32

False

Front 33

T/F? Speedos development of high performance winter-sport suits in 2006 is an example of line extension

Back 33

True

Front 34

Service marketing differs from product marketing because of its a) intangibility b) inseperability c) perishability d) heterogeneity e) all of the above

Back 34

all of the above

Front 35

Your favorite lotion has a "fresh new and improved scent" this is an example of what type of product modification?

Back 35

aesthetic

Front 36

T/F? A product is a good, a service, or and idea recieved in an exchange

Back 36

true

Front 37

The product lifecycle progresses through which of the following stages?

Back 37

all of the above

Front 38

T/F? Publicity is free

Back 38

False

Front 39

The rhetoric model includes all of the following except:

Back 39

psychosomatics

Front 40

T/F? Permission marketing is consistent with todays reliance on electronic communication devices and networks

Back 40

True

Front 41

Atmospherics include all of the follwing except:

Back 41

all of the above

Front 42

T/F? A brand is a promise wrapped in an experience

Back 42

True

Front 43

Factors that suggest we stay in test markets no longer include: a) repurchase b) information required from the test market c) keeping info from our competitors d) out of pocket costs e) a + B

Back 43

a + b

Front 44

T/F? Guerilla marketing involves using informal "sales forces" to "sell" our products and would include urban youths but never college students or sex in the city chicks

Back 44

false

Front 45

Viral marketing is so much more effective today because of changes in which element of the macroenvironment

Back 45

Technology