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15 Cards in this Set
- Front
- Back
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Value Chain |
A series of activities involved in designing, producing, marketing, delivering, and supporting each link. Manufacturer--> wholesaler-->retailer--> customer |
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Channel of Distribution |
a series of firms/individuals that facilitates the FLOW of a product from the producer to the final customer |
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Value added functions include |
-Providing place, time, and possession utility -Increasing efficiency of flow of goods -Reducing number of transactions -Breaking bulk -Create assortment -Transportation and storage -Facilitating functions |
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Wholesaling Intermediaries |
firms that handle the flow of products from the manufacturer to the retailer |
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Merchant wholesaler |
Independent intermediaries that buy goods from manufacturers and sell to retailers and other B2B customers |
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Agents/Brokeres |
channel intermediaries that provide services in exchange for commissions but never take title |
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Manufacturers agents |
use independent salespeople, carry several lines of noncompeting products |
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Selling agents |
market a whole product line or one manufacturer's total output |
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Commission merchants |
receive goods on consignment (primarily agricultural products) |
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Consignment |
they take possession of products without taking title -they're free to sell product at whatever price they choose |
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Merchant brokers |
intermediaries that facilitate transactions in markets such as real estate, food, and used equiptment, which there are lots of small buyers and sellers |
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sales branch |
carry inventory and provide sales and services to customers in a specific geographic area |
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sales officies |
carries no inventory, but provides selling functions for the manufacturer in a specific area |
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logistics |
process of designing, managing, and improving the movement of products through the supply chain |
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supply chain |
all the activities necessary to turn raw materials into a good or services and put it into the hands of the consumer |
