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13 Cards in this Set
- Front
- Back
retailing
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includes all activities involved in selling, renting and providing goods and services to ultimate customers for personal or household use
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according to customers, the value of retailing is in the form of what?
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the form of utilities provided
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whatre the four forms of utilities provided?
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time
place possession-> making a purchase easier form-> production/alteration of product |
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3 ways that retail outlets can be classified as
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1- form of ownership
2- level of service 3- merchandise line |
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3 forms of ownership & descriptions
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1- independent retailer-> one owner
2- corporate chain-> multiple outlets under common ownership 3- contractual system-> independently owned stores banded together to act like a chain |
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2 types of frachises
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1- business-format frachises-> step-by-step procedures for franchisee to follow
ex: MickeyDs 2- product-distribution franchise-> ex: Coke |
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3 levels of service
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1- limited
ex: wal-mart 2- full ex: Saks 5th 3- self ex: gas stations |
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2 types of merchandise lines & differnce b/t the 2
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1- breadth of line-> variety of diff items a store carries
2- depth of line-> large assortment of each item |
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scrambled merchandising
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offering several unrelated products in a single store
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hypermarket
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mega stores that offer consumers everything possible in a single outler
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intertype competition
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competition b/t very dissimilar types of retail outlets
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6 types of nonstore retailer
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1- automatic vending
2- online retailing 3- direct mail, catalogs 4- TV home shopping 5- telemarketing 6- direct selling |
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retail positioning matrix
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a matrix that positions retail outlets on 2 dimensions:
breadth of line value added |