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3 Cards in this Set
- Front
- Back
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Market research |
Process of defining a marketing problem and opportunity, systematically collecting and analysing information and recommending actions. Continually collecting, analysing and interpreting data to assist in marketing decision making. |
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Research objective 1: Exploratory research |
When you need to explore and define the problem as it provides ideas about a relatively vague problem |
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Descriptive research |
Involves trying to find the frequency that something occurs or the extent of a relationship between 2 factors. Questionnaire/survey research |
