Marketing

Front 1

What is the Marketing Mix?

Back 1

--Product

--Price

--Promotion

--Place

Front 2

Describe Environmental Scanning:

Back 2

--Competitive

--Regulatory

--Economic

--Social Forces

--Technological

Front 3

Explain the Buying Process:

Back 3

--Problem Recognition

--Information Search

--Alternative Evaluation

--Purchase Decision

--Postpurchase Behavior

Front 4

What is a Joint Venture?

Back 4

When a foreign company and a local firm invest together to create a local business, sharing ownership, control, and the profits of the new company.

Front 5

Marketing

Back 5

The activity for creating and delivering offerings that benefit the organization, its stakeholders, and society.

Front 6

Tarket Marketing

Back 6

One or more specific groups of potential consumers toward which an organization directs its marketing program.

Front 7

Consumer Behavior

Back 7

The actions a person takes in purchasing and using products and services.

Front 8

Marketing Share

Back 8

Ratio of a firm's sales to the total sales of all firms in the industry.

Front 9

Reference Group

Back 9

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards.

Front 10

Protectionism

Back 10

The practice of shielding one or more industries within a country's economy from foreign competition through the use of tariffs or quotas.

Front 11

Cause Marketing

Back 11

Tying the charitable contributions of a firm directly to sales produced through the promotion of one of its products.

Front 12

Brand Loyalty

Back 12

A favorable attitude toward and consistent purchase of a single brand over time.

Front 13

Global Brand

Back 13

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.

Front 14

Buying Center

Back 14

The group of people in an organization that participates in the buying process.