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350 Cards in this Set
- Front
- Back
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Price
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The assignment of value, or the amount the consumer must exchange to receive the offering
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Prestige Products
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Products that have high price and that appeal to status-conscious consumers
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Price Elasticity of Demand
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The percentage change unit sales that results from a percentage change in price
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Elastic Demand
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Demand in which changes in price have large effects on the amount demanded
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Inelastic Demand
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Demand which changes in price have little or no effect on the amount demanded
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Cross Elasticity of Demand
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When changes in the price of one product affect the demand for another item
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Variable Costs
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The costs of production (raw and processed materials, parts, and labor) that are tied to and vary depending on the number of units produced
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Fixed costs
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Costs of production that do not change with the number of units produced
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Average Fixed Cost
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The fixed cost per unit produced
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Total Costs
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The total of the fixed costs and the variable costs for a set of number of units produced
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Break-Even Analysis
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A method for determining the number of units that a firm must produce and sell at a given price to cover all its costs
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Break-Even Point
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The point at which the total revenue and total costs are equal and beyond which the company makes a profit; below that point, the firm will suffer a loss
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Contribution per Unit
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The difference between the price the firm charges for a product and the variable costs
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Marginal Analysis
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A method that uses cost and demand to identify the price that will maximize profits
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Marginal Cost
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The increase in total cost that results from producing one additional unit of a product
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Marginal Revenue
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The increase in total income or revenue that results from selling one additional unit of a product
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Markup
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An amount added to the cost of a product to create the price at which a channel member will sell the product
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Gross Margin
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The markup amount added to the cost of a product to cover the fixed costs of the retailer or wholesaler and leave an amount for a profit
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Retailer Margin
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The margin added to the cost of a product by a retailer
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Retailer Margin
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The margin added to the cost of a product by a retailer
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Wholesaler Margin
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The amount added to the cost of a product by a wholesaler
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Retailer Margin
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The margin added to the cost of a product by a retailer
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Wholesaler Margin
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The amount added to the cost of a product by a wholesaler
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Manufacturers Suggested Retail Price (MSRP)
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The price the end customer is expected to pay as determined by the manufacturer
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Retailer Margin
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The margin added to the cost of a product by a retailer
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Wholesaler Margin
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The amount added to the cost of a product by a wholesaler
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Manufacturers Suggested Retail Price (MSRP)
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The price the end customer is expected to pay as determined by the manufacturer
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Sachets
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Single use packages of products such as shampoo often sold in developing countries
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Retailer Margin
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The margin added to the cost of a product by a retailer
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Wholesaler Margin
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The amount added to the cost of a product by a wholesaler
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Manufacturers Suggested Retail Price (MSRP)
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The price the end customer is expected to pay as determined by the manufacturer
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Sachets
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Single use packages of products such as shampoo often sold in developing countries
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Cost-Plus Pricing
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A method of setting prices in which the seller totals all the costs for the product and then adds an amount to arrive at the selling price
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Retailer Margin
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The margin added to the cost of a product by a retailer
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Wholesaler Margin
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The amount added to the cost of a product by a wholesaler
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Manufacturers Suggested Retail Price (MSRP)
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The price the end customer is expected to pay as determined by the manufacturer
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Sachets
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Single use packages of products such as shampoo often sold in developing countries
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Cost-Plus Pricing
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A method of setting prices in which the seller totals all the costs for the product and then adds an amount to arrive at the selling price
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Demand-Based Pricing
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A price-selling method based on estimates of demand at different prices
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Retailer Margin
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The margin added to the cost of a product by a retailer
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Wholesaler Margin
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The amount added to the cost of a product by a wholesaler
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Manufacturers Suggested Retail Price (MSRP)
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The price the end customer is expected to pay as determined by the manufacturer
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Sachets
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Single use packages of products such as shampoo often sold in developing countries
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Cost-Plus Pricing
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A method of setting prices in which the seller totals all the costs for the product and then adds an amount to arrive at the selling price
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Demand-Based Pricing
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A price-selling method based on estimates of demand at different prices
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Target Costing
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A process in which firms identify the quality and functionality needs to satisfy customers and what price they are willing to pay before the product is designed; the product is manufactured only of the firm can control costs to meet the required price
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Retailer Margin
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The margin added to the cost of a product by a retailer
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Wholesaler Margin
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The amount added to the cost of a product by a wholesaler
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Manufacturers Suggested Retail Price (MSRP)
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The price the end customer is expected to pay as determined by the manufacturer
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Sachets
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Single use packages of products such as shampoo often sold in developing countries
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Cost-Plus Pricing
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A method of setting prices in which the seller totals all the costs for the product and then adds an amount to arrive at the selling price
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Demand-Based Pricing
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A price-selling method based on estimates of demand at different prices
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Target Costing
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A process in which firms identify the quality and functionality needs to satisfy customers and what price they are willing to pay before the product is designed; the product is manufactured only of the firm can control costs to meet the required price
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Yield Management Pricing
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A practice of charging different prices to different customers in order to manage capacity while maximizing revenues
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Retailer Margin
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The margin added to the cost of a product by a retailer
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Wholesaler Margin
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The amount added to the cost of a product by a wholesaler
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Manufacturers Suggested Retail Price (MSRP)
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The price the end customer is expected to pay as determined by the manufacturer
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Sachets
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Single use packages of products such as shampoo often sold in developing countries
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Cost-Plus Pricing
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A method of setting prices in which the seller totals all the costs for the product and then adds an amount to arrive at the selling price
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Demand-Based Pricing
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A price-selling method based on estimates of demand at different prices
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Target Costing
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A process in which firms identify the quality and functionality needs to satisfy customers and what price they are willing to pay before the product is designed; the product is manufactured only of the firm can control costs to meet the required price
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Yield Management Pricing
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A practice of charging different prices to different customers in order to manage capacity while maximizing revenues
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Price Leadership
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A pricing strategy in which one firm first sets it's price and other firms in the industry follow with the same or very similar prices
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Retailer Margin
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The margin added to the cost of a product by a retailer
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Wholesaler Margin
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The amount added to the cost of a product by a wholesaler
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Manufacturers Suggested Retail Price (MSRP)
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The price the end customer is expected to pay as determined by the manufacturer
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Sachets
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Single use packages of products such as shampoo often sold in developing countries
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Cost-Plus Pricing
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A method of setting prices in which the seller totals all the costs for the product and then adds an amount to arrive at the selling price
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Demand-Based Pricing
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A price-selling method based on estimates of demand at different prices
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Target Costing
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A process in which firms identify the quality and functionality needs to satisfy customers and what price they are willing to pay before the product is designed; the product is manufactured only of the firm can control costs to meet the required price
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Yield Management Pricing
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A practice of charging different prices to different customers in order to manage capacity while maximizing revenues
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Price Leadership
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A pricing strategy in which one firm first sets it's price and other firms in the industry follow with the same or very similar prices
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Skimming Price
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A very high, premium price that a firm charges for its new, highly desirable product
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Everyday Low Pricing (EDLP)
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A pricing strategy in which a firm sets prices that provide ultimate value to customers
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Trial Pricing
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A pricing strategy in which a firm introduces a new product at a very low price to encourage more customers to purchase it
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Trial Pricing
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A pricing strategy in which a firm introduces a new product at a very low price to encourage more customers to purchase it
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Trial Pricing
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Pricing a new product low for a limited period of time in order to lower the risk for a customer
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Trial Pricing
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A pricing strategy in which a firm introduces a new product at a very low price to encourage more customers to purchase it
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Trial Pricing
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Pricing a new product low for a limited period of time in order to lower the risk for a customer
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Price Bundling
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Selling two or more goods or services as a single package for one price
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Trial Pricing
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A pricing strategy in which a firm introduces a new product at a very low price to encourage more customers to purchase it
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Trial Pricing
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Pricing a new product low for a limited period of time in order to lower the risk for a customer
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Price Bundling
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Selling two or more goods or services as a single package for one price
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Captive Pricing
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A pricing tactic for two items that must be used together; one item is priced very low, and the firm makes it's profit on another, high-margin item essential to the operation of the first item
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Trial Pricing
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A pricing strategy in which a firm introduces a new product at a very low price to encourage more customers to purchase it
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Trial Pricing
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Pricing a new product low for a limited period of time in order to lower the risk for a customer
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Price Bundling
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Selling two or more goods or services as a single package for one price
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Captive Pricing
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A pricing tactic for two items that must be used together; one item is priced very low, and the firm makes it's profit on another, high-margin item essential to the operation of the first item
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FOB origin pricing
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A pricing tactic in which the cost of transporting the product from the factory to the customer's location is the responsibility of the customer
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Trial Pricing
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A pricing strategy in which a firm introduces a new product at a very low price to encourage more customers to purchase it
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Trial Pricing
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Pricing a new product low for a limited period of time in order to lower the risk for a customer
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Price Bundling
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Selling two or more goods or services as a single package for one price
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Captive Pricing
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A pricing tactic for two items that must be used together; one item is priced very low, and the firm makes it's profit on another, high-margin item essential to the operation of the first item
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FOB origin pricing
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A pricing tactic in which the cost of transporting the product from the factory to the customer's location is the responsibility of the customer
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FOB delivered pricing
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A pricing tactic in which the cost of loading and transporting the product to the customer included in the selling price and is paid by the manufacturer
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Trial Pricing
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A pricing strategy in which a firm introduces a new product at a very low price to encourage more customers to purchase it
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Trial Pricing
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Pricing a new product low for a limited period of time in order to lower the risk for a customer
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Price Bundling
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Selling two or more goods or services as a single package for one price
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Captive Pricing
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A pricing tactic for two items that must be used together; one item is priced very low, and the firm makes it's profit on another, high-margin item essential to the operation of the first item
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FOB origin pricing
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A pricing tactic in which the cost of transporting the product from the factory to the customer's location is the responsibility of the customer
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FOB delivered pricing
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A pricing tactic in which the cost of loading and transporting the product to the customer included in the selling price and is paid by the manufacturer
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Based-point pricing
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A pricing tactic in which customers pay shipping charges from set based-point locations, whether the goods are actually shipped from these points or not
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Trial Pricing
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A pricing strategy in which a firm introduces a new product at a very low price to encourage more customers to purchase it
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Trial Pricing
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Pricing a new product low for a limited period of time in order to lower the risk for a customer
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Price Bundling
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Selling two or more goods or services as a single package for one price
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Captive Pricing
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A pricing tactic for two items that must be used together; one item is priced very low, and the firm makes it's profit on another, high-margin item essential to the operation of the first item
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FOB origin pricing
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A pricing tactic in which the cost of transporting the product from the factory to the customer's location is the responsibility of the customer
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FOB delivered pricing
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A pricing tactic in which the cost of loading and transporting the product to the customer included in the selling price and is paid by the manufacturer
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Based-point pricing
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A pricing tactic in which customers pay shipping charges from set based-point locations, whether the goods are actually shipped from these points or not
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Uniform delivered pricing
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A pricing tactic in which a firm adds a standard shopping charge to the price for all customers regardless of location
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Trial Pricing
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A pricing strategy in which a firm introduces a new product at a very low price to encourage more customers to purchase it
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Trial Pricing
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Pricing a new product low for a limited period of time in order to lower the risk for a customer
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Price Bundling
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Selling two or more goods or services as a single package for one price
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Captive Pricing
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A pricing tactic for two items that must be used together; one item is priced very low, and the firm makes it's profit on another, high-margin item essential to the operation of the first item
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FOB origin pricing
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A pricing tactic in which the cost of transporting the product from the factory to the customer's location is the responsibility of the customer
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FOB delivered pricing
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A pricing tactic in which the cost of loading and transporting the product to the customer included in the selling price and is paid by the manufacturer
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Based-point pricing
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A pricing tactic in which customers pay shipping charges from set based-point locations, whether the goods are actually shipped from these points or not
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Uniform delivered pricing
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A pricing tactic in which a firm adds a standard shopping charge to the price for all customers regardless of location
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Freight absorption pricing
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A pricing tactic in which the seller absorbs the total cost of transportation
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Trial Pricing
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A pricing strategy in which a firm introduces a new product at a very low price to encourage more customers to purchase it
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Trial Pricing
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Pricing a new product low for a limited period of time in order to lower the risk for a customer
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Price Bundling
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Selling two or more goods or services as a single package for one price
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Captive Pricing
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A pricing tactic for two items that must be used together; one item is priced very low, and the firm makes it's profit on another, high-margin item essential to the operation of the first item
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FOB origin pricing
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A pricing tactic in which the cost of transporting the product from the factory to the customer's location is the responsibility of the customer
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FOB delivered pricing
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A pricing tactic in which the cost of loading and transporting the product to the customer included in the selling price and is paid by the manufacturer
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Based-point pricing
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A pricing tactic in which customers pay shipping charges from set based-point locations, whether the goods are actually shipped from these points or not
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Uniform delivered pricing
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A pricing tactic in which a firm adds a standard shopping charge to the price for all customers regardless of location
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Freight absorption pricing
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A pricing tactic in which the seller absorbs the total cost of transportation
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Trade discounts
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Discounts off list price of products to members of the channel of distribution who perform various marketing functions
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Trial Pricing
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A pricing strategy in which a firm introduces a new product at a very low price to encourage more customers to purchase it
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Quantity discounts
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A pricing tactic of charging reduced prices for purchases of larger quantities of a product
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Trial Pricing
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Pricing a new product low for a limited period of time in order to lower the risk for a customer
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Price Bundling
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Selling two or more goods or services as a single package for one price
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Captive Pricing
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A pricing tactic for two items that must be used together; one item is priced very low, and the firm makes it's profit on another, high-margin item essential to the operation of the first item
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FOB origin pricing
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A pricing tactic in which the cost of transporting the product from the factory to the customer's location is the responsibility of the customer
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FOB delivered pricing
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A pricing tactic in which the cost of loading and transporting the product to the customer included in the selling price and is paid by the manufacturer
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Based-point pricing
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A pricing tactic in which customers pay shipping charges from set based-point locations, whether the goods are actually shipped from these points or not
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Uniform delivered pricing
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A pricing tactic in which a firm adds a standard shopping charge to the price for all customers regardless of location
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Freight absorption pricing
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A pricing tactic in which the seller absorbs the total cost of transportation
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Trade discounts
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Discounts off list price of products to members of the channel of distribution who perform various marketing functions
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Trial Pricing
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A pricing strategy in which a firm introduces a new product at a very low price to encourage more customers to purchase it
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Quantity discounts
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A pricing tactic of charging reduced prices for purchases of larger quantities of a product
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Cash discounts
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A discount offered to a customer to entice them to pay their bill quickly
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Trial Pricing
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Pricing a new product low for a limited period of time in order to lower the risk for a customer
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Price Bundling
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Selling two or more goods or services as a single package for one price
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Captive Pricing
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A pricing tactic for two items that must be used together; one item is priced very low, and the firm makes it's profit on another, high-margin item essential to the operation of the first item
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FOB origin pricing
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A pricing tactic in which the cost of transporting the product from the factory to the customer's location is the responsibility of the customer
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FOB delivered pricing
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A pricing tactic in which the cost of loading and transporting the product to the customer included in the selling price and is paid by the manufacturer
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Based-point pricing
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A pricing tactic in which customers pay shipping charges from set based-point locations, whether the goods are actually shipped from these points or not
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Uniform delivered pricing
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A pricing tactic in which a firm adds a standard shopping charge to the price for all customers regardless of location
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Freight absorption pricing
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A pricing tactic in which the seller absorbs the total cost of transportation
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Trade discounts
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Discounts off list price of products to members of the channel of distribution who perform various marketing functions
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Trial Pricing
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A pricing strategy in which a firm introduces a new product at a very low price to encourage more customers to purchase it
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Quantity discounts
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A pricing tactic of charging reduced prices for purchases of larger quantities of a product
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Cash discounts
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A discount offered to a customer to entice them to pay their bill quickly
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Seasonal Discounts
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Price reductions offered only during certain times of the year
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Trial Pricing
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Pricing a new product low for a limited period of time in order to lower the risk for a customer
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Price Bundling
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Selling two or more goods or services as a single package for one price
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|
Captive Pricing
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A pricing tactic for two items that must be used together; one item is priced very low, and the firm makes it's profit on another, high-margin item essential to the operation of the first item
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|
FOB origin pricing
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A pricing tactic in which the cost of transporting the product from the factory to the customer's location is the responsibility of the customer
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|
FOB delivered pricing
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A pricing tactic in which the cost of loading and transporting the product to the customer included in the selling price and is paid by the manufacturer
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Based-point pricing
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A pricing tactic in which customers pay shipping charges from set based-point locations, whether the goods are actually shipped from these points or not
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Uniform delivered pricing
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A pricing tactic in which a firm adds a standard shopping charge to the price for all customers regardless of location
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Freight absorption pricing
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A pricing tactic in which the seller absorbs the total cost of transportation
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|
Trade discounts
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Discounts off list price of products to members of the channel of distribution who perform various marketing functions
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Trial Pricing
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A pricing strategy in which a firm introduces a new product at a very low price to encourage more customers to purchase it
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Quantity discounts
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A pricing tactic of charging reduced prices for purchases of larger quantities of a product
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Cash discounts
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A discount offered to a customer to entice them to pay their bill quickly
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Seasonal Discounts
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Price reductions offered only during certain times of the year
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Dynamic pricing
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A pricing strategy in which the price can easily be adjusted to meet changes in the marketplace
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Trial Pricing
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Pricing a new product low for a limited period of time in order to lower the risk for a customer
|
|
|
Price Bundling
|
Selling two or more goods or services as a single package for one price
|
|
|
Captive Pricing
|
A pricing tactic for two items that must be used together; one item is priced very low, and the firm makes it's profit on another, high-margin item essential to the operation of the first item
|
|
|
FOB origin pricing
|
A pricing tactic in which the cost of transporting the product from the factory to the customer's location is the responsibility of the customer
|
|
|
FOB delivered pricing
|
A pricing tactic in which the cost of loading and transporting the product to the customer included in the selling price and is paid by the manufacturer
|
|
|
Based-point pricing
|
A pricing tactic in which customers pay shipping charges from set based-point locations, whether the goods are actually shipped from these points or not
|
|
|
Uniform delivered pricing
|
A pricing tactic in which a firm adds a standard shopping charge to the price for all customers regardless of location
|
|
|
Freight absorption pricing
|
A pricing tactic in which the seller absorbs the total cost of transportation
|
|
|
Trade discounts
|
Discounts off list price of products to members of the channel of distribution who perform various marketing functions
|
|
|
Trial Pricing
|
A pricing strategy in which a firm introduces a new product at a very low price to encourage more customers to purchase it
|
|
|
Quantity discounts
|
A pricing tactic of charging reduced prices for purchases of larger quantities of a product
|
|
|
Cash discounts
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A discount offered to a customer to entice them to pay their bill quickly
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|
Seasonal Discounts
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Price reductions offered only during certain times of the year
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Dynamic pricing
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A pricing strategy in which the price can easily be adjusted to meet changes in the marketplace
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Online auctions
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E-commerce that allows shoppers to purchase products through online bidding
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Trial Pricing
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Pricing a new product low for a limited period of time in order to lower the risk for a customer
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Price Bundling
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Selling two or more goods or services as a single package for one price
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|
|
Captive Pricing
|
A pricing tactic for two items that must be used together; one item is priced very low, and the firm makes it's profit on another, high-margin item essential to the operation of the first item
|
|
|
FOB origin pricing
|
A pricing tactic in which the cost of transporting the product from the factory to the customer's location is the responsibility of the customer
|
|
|
FOB delivered pricing
|
A pricing tactic in which the cost of loading and transporting the product to the customer included in the selling price and is paid by the manufacturer
|
|
|
Based-point pricing
|
A pricing tactic in which customers pay shipping charges from set based-point locations, whether the goods are actually shipped from these points or not
|
|
|
Uniform delivered pricing
|
A pricing tactic in which a firm adds a standard shopping charge to the price for all customers regardless of location
|
|
|
Freight absorption pricing
|
A pricing tactic in which the seller absorbs the total cost of transportation
|
|
|
Trade discounts
|
Discounts off list price of products to members of the channel of distribution who perform various marketing functions
|
|
|
Trial Pricing
|
A pricing strategy in which a firm introduces a new product at a very low price to encourage more customers to purchase it
|
|
|
Quantity discounts
|
A pricing tactic of charging reduced prices for purchases of larger quantities of a product
|
|
|
Cash discounts
|
A discount offered to a customer to entice them to pay their bill quickly
|
|
|
Seasonal Discounts
|
Price reductions offered only during certain times of the year
|
|
|
Dynamic pricing
|
A pricing strategy in which the price can easily be adjusted to meet changes in the marketplace
|
|
|
Online auctions
|
E-commerce that allows shoppers to purchase products through online bidding
|
|
|
Freenomics
|
A business model that encourages giving products away for free because of the increase in profits that can be achieved by getting more people to participate in a market
|
|
|
Trial Pricing
|
Pricing a new product low for a limited period of time in order to lower the risk for a customer
|
|
|
Price Bundling
|
Selling two or more goods or services as a single package for one price
|
|
|
Captive Pricing
|
A pricing tactic for two items that must be used together; one item is priced very low, and the firm makes it's profit on another, high-margin item essential to the operation of the first item
|
|
|
FOB origin pricing
|
A pricing tactic in which the cost of transporting the product from the factory to the customer's location is the responsibility of the customer
|
|
|
FOB delivered pricing
|
A pricing tactic in which the cost of loading and transporting the product to the customer included in the selling price and is paid by the manufacturer
|
|
|
Based-point pricing
|
A pricing tactic in which customers pay shipping charges from set based-point locations, whether the goods are actually shipped from these points or not
|
|
|
Uniform delivered pricing
|
A pricing tactic in which a firm adds a standard shopping charge to the price for all customers regardless of location
|
|
|
Freight absorption pricing
|
A pricing tactic in which the seller absorbs the total cost of transportation
|
|
|
Trade discounts
|
Discounts off list price of products to members of the channel of distribution who perform various marketing functions
|
|
|
Trial Pricing
|
A pricing strategy in which a firm introduces a new product at a very low price to encourage more customers to purchase it
|
|
|
Quantity discounts
|
A pricing tactic of charging reduced prices for purchases of larger quantities of a product
|
|
|
Cash discounts
|
A discount offered to a customer to entice them to pay their bill quickly
|
|
|
Seasonal Discounts
|
Price reductions offered only during certain times of the year
|
|
|
Dynamic pricing
|
A pricing strategy in which the price can easily be adjusted to meet changes in the marketplace
|
|
|
Online auctions
|
E-commerce that allows shoppers to purchase products through online bidding
|
|
|
Freenomics
|
A business model that encourages giving products away for free because of the increase in profits that can be achieved by getting more people to participate in a market
|
|
|
Internal reference price
|
A set price or a price range in consumers' minds that they refer to in evaluating a product's price
|
|
|
Trial Pricing
|
Pricing a new product low for a limited period of time in order to lower the risk for a customer
|
|
|
Price Bundling
|
Selling two or more goods or services as a single package for one price
|
|
|
Captive Pricing
|
A pricing tactic for two items that must be used together; one item is priced very low, and the firm makes it's profit on another, high-margin item essential to the operation of the first item
|
|
|
FOB origin pricing
|
A pricing tactic in which the cost of transporting the product from the factory to the customer's location is the responsibility of the customer
|
|
|
FOB delivered pricing
|
A pricing tactic in which the cost of loading and transporting the product to the customer included in the selling price and is paid by the manufacturer
|
|
|
Based-point pricing
|
A pricing tactic in which customers pay shipping charges from set based-point locations, whether the goods are actually shipped from these points or not
|
|
|
Uniform delivered pricing
|
A pricing tactic in which a firm adds a standard shopping charge to the price for all customers regardless of location
|
|
|
Freight absorption pricing
|
A pricing tactic in which the seller absorbs the total cost of transportation
|
|
|
Trade discounts
|
Discounts off list price of products to members of the channel of distribution who perform various marketing functions
|
|
|
Trial Pricing
|
A pricing strategy in which a firm introduces a new product at a very low price to encourage more customers to purchase it
|
|
|
Quantity discounts
|
A pricing tactic of charging reduced prices for purchases of larger quantities of a product
|
|
|
Cash discounts
|
A discount offered to a customer to entice them to pay their bill quickly
|
|
|
Seasonal Discounts
|
Price reductions offered only during certain times of the year
|
|
|
Dynamic pricing
|
A pricing strategy in which the price can easily be adjusted to meet changes in the marketplace
|
|
|
Online auctions
|
E-commerce that allows shoppers to purchase products through online bidding
|
|
|
Freenomics
|
A business model that encourages giving products away for free because of the increase in profits that can be achieved by getting more people to participate in a market
|
|
|
Internal reference price
|
A set price or a price range in consumers' minds that they refer to in evaluating a product's price
|
|
|
Price lining
|
The practice of setting a limited number of different specific prices, called price points for items in a product line
|
|
|
Trial Pricing
|
Pricing a new product low for a limited period of time in order to lower the risk for a customer
|
|
|
Price Bundling
|
Selling two or more goods or services as a single package for one price
|
|
|
Captive Pricing
|
A pricing tactic for two items that must be used together; one item is priced very low, and the firm makes it's profit on another, high-margin item essential to the operation of the first item
|
|
|
FOB origin pricing
|
A pricing tactic in which the cost of transporting the product from the factory to the customer's location is the responsibility of the customer
|
|
|
FOB delivered pricing
|
A pricing tactic in which the cost of loading and transporting the product to the customer included in the selling price and is paid by the manufacturer
|
|
|
Based-point pricing
|
A pricing tactic in which customers pay shipping charges from set based-point locations, whether the goods are actually shipped from these points or not
|
|
|
Uniform delivered pricing
|
A pricing tactic in which a firm adds a standard shopping charge to the price for all customers regardless of location
|
|
|
Freight absorption pricing
|
A pricing tactic in which the seller absorbs the total cost of transportation
|
|
|
Trade discounts
|
Discounts off list price of products to members of the channel of distribution who perform various marketing functions
|
|
|
Trial Pricing
|
A pricing strategy in which a firm introduces a new product at a very low price to encourage more customers to purchase it
|
|
|
Quantity discounts
|
A pricing tactic of charging reduced prices for purchases of larger quantities of a product
|
|
|
Cash discounts
|
A discount offered to a customer to entice them to pay their bill quickly
|
|
|
Seasonal Discounts
|
Price reductions offered only during certain times of the year
|
|
|
Dynamic pricing
|
A pricing strategy in which the price can easily be adjusted to meet changes in the marketplace
|
|
|
Online auctions
|
E-commerce that allows shoppers to purchase products through online bidding
|
|
|
Freenomics
|
A business model that encourages giving products away for free because of the increase in profits that can be achieved by getting more people to participate in a market
|
|
|
Internal reference price
|
A set price or a price range in consumers' minds that they refer to in evaluating a product's price
|
|
|
Price lining
|
The practice of setting a limited number of different specific prices, called price points for items in a product line
|
|
|
Bait and switch
|
An illegal marketing practice in which an advertised price special is used as bait to get customers into the store with intention of switching them to a higher priced item
|
|
|
Trial Pricing
|
Pricing a new product low for a limited period of time in order to lower the risk for a customer
|
|
|
Price Bundling
|
Selling two or more goods or services as a single package for one price
|
|
|
Captive Pricing
|
A pricing tactic for two items that must be used together; one item is priced very low, and the firm makes it's profit on another, high-margin item essential to the operation of the first item
|
|
|
FOB origin pricing
|
A pricing tactic in which the cost of transporting the product from the factory to the customer's location is the responsibility of the customer
|
|
|
FOB delivered pricing
|
A pricing tactic in which the cost of loading and transporting the product to the customer included in the selling price and is paid by the manufacturer
|
|
|
Based-point pricing
|
A pricing tactic in which customers pay shipping charges from set based-point locations, whether the goods are actually shipped from these points or not
|
|
|
Uniform delivered pricing
|
A pricing tactic in which a firm adds a standard shopping charge to the price for all customers regardless of location
|
|
|
Freight absorption pricing
|
A pricing tactic in which the seller absorbs the total cost of transportation
|
|
|
Trade discounts
|
Discounts off list price of products to members of the channel of distribution who perform various marketing functions
|
|
|
Trial Pricing
|
A pricing strategy in which a firm introduces a new product at a very low price to encourage more customers to purchase it
|
|
|
Quantity discounts
|
A pricing tactic of charging reduced prices for purchases of larger quantities of a product
|
|
|
Cash discounts
|
A discount offered to a customer to entice them to pay their bill quickly
|
|
|
Seasonal Discounts
|
Price reductions offered only during certain times of the year
|
|
|
Dynamic pricing
|
A pricing strategy in which the price can easily be adjusted to meet changes in the marketplace
|
|
|
Online auctions
|
E-commerce that allows shoppers to purchase products through online bidding
|
|
|
Freenomics
|
A business model that encourages giving products away for free because of the increase in profits that can be achieved by getting more people to participate in a market
|
|
|
Internal reference price
|
A set price or a price range in consumers' minds that they refer to in evaluating a product's price
|
|
|
Price lining
|
The practice of setting a limited number of different specific prices, called price points for items in a product line
|
|
|
Bait and switch
|
An illegal marketing practice in which an advertised price special is used as bait to get customers into the store with intention of switching them to a higher priced item
|
|
|
Loss-leader pricing
|
The pricing policy of setting prices very low or even below cost to attract customers into a store
|
|
|
Trial Pricing
|
Pricing a new product low for a limited period of time in order to lower the risk for a customer
|
|
|
Price Bundling
|
Selling two or more goods or services as a single package for one price
|
|
|
Captive Pricing
|
A pricing tactic for two items that must be used together; one item is priced very low, and the firm makes it's profit on another, high-margin item essential to the operation of the first item
|
|
|
FOB origin pricing
|
A pricing tactic in which the cost of transporting the product from the factory to the customer's location is the responsibility of the customer
|
|
|
FOB delivered pricing
|
A pricing tactic in which the cost of loading and transporting the product to the customer included in the selling price and is paid by the manufacturer
|
|
|
Based-point pricing
|
A pricing tactic in which customers pay shipping charges from set based-point locations, whether the goods are actually shipped from these points or not
|
|
|
Uniform delivered pricing
|
A pricing tactic in which a firm adds a standard shopping charge to the price for all customers regardless of location
|
|
|
Freight absorption pricing
|
A pricing tactic in which the seller absorbs the total cost of transportation
|
|
|
Trade discounts
|
Discounts off list price of products to members of the channel of distribution who perform various marketing functions
|
|
|
Trial Pricing
|
A pricing strategy in which a firm introduces a new product at a very low price to encourage more customers to purchase it
|
|
|
Quantity discounts
|
A pricing tactic of charging reduced prices for purchases of larger quantities of a product
|
|
|
Cash discounts
|
A discount offered to a customer to entice them to pay their bill quickly
|
|
|
Seasonal Discounts
|
Price reductions offered only during certain times of the year
|
|
|
Dynamic pricing
|
A pricing strategy in which the price can easily be adjusted to meet changes in the marketplace
|
|
|
Online auctions
|
E-commerce that allows shoppers to purchase products through online bidding
|
|
|
Freenomics
|
A business model that encourages giving products away for free because of the increase in profits that can be achieved by getting more people to participate in a market
|
|
|
Internal reference price
|
A set price or a price range in consumers' minds that they refer to in evaluating a product's price
|
|
|
Price lining
|
The practice of setting a limited number of different specific prices, called price points for items in a product line
|
|
|
Bait and switch
|
An illegal marketing practice in which an advertised price special is used as bait to get customers into the store with intention of switching them to a higher priced item
|
|
|
Loss-leader pricing
|
The pricing policy of setting prices very low or even below cost to attract customers into a store
|
|
|
Trial Pricing
|
Pricing a new product low for a limited period of time in order to lower the risk for a customer
|
|
|
Unfair sales acts
|
State laws that prohibit suppliers from selling products below cost to protect small businesses from larger competitors
|
|
|
Price Bundling
|
Selling two or more goods or services as a single package for one price
|
|
|
Captive Pricing
|
A pricing tactic for two items that must be used together; one item is priced very low, and the firm makes it's profit on another, high-margin item essential to the operation of the first item
|
|
|
FOB origin pricing
|
A pricing tactic in which the cost of transporting the product from the factory to the customer's location is the responsibility of the customer
|
|
|
FOB delivered pricing
|
A pricing tactic in which the cost of loading and transporting the product to the customer included in the selling price and is paid by the manufacturer
|
|
|
Based-point pricing
|
A pricing tactic in which customers pay shipping charges from set based-point locations, whether the goods are actually shipped from these points or not
|
|
|
Uniform delivered pricing
|
A pricing tactic in which a firm adds a standard shopping charge to the price for all customers regardless of location
|
|
|
Freight absorption pricing
|
A pricing tactic in which the seller absorbs the total cost of transportation
|
|
|
Trade discounts
|
Discounts off list price of products to members of the channel of distribution who perform various marketing functions
|
|
|
Trial Pricing
|
A pricing strategy in which a firm introduces a new product at a very low price to encourage more customers to purchase it
|
|
|
Quantity discounts
|
A pricing tactic of charging reduced prices for purchases of larger quantities of a product
|
|
|
Cash discounts
|
A discount offered to a customer to entice them to pay their bill quickly
|
|
|
Seasonal Discounts
|
Price reductions offered only during certain times of the year
|
|
|
Dynamic pricing
|
A pricing strategy in which the price can easily be adjusted to meet changes in the marketplace
|
|
|
Online auctions
|
E-commerce that allows shoppers to purchase products through online bidding
|
|
|
Freenomics
|
A business model that encourages giving products away for free because of the increase in profits that can be achieved by getting more people to participate in a market
|
|
|
Internal reference price
|
A set price or a price range in consumers' minds that they refer to in evaluating a product's price
|
|
|
Price lining
|
The practice of setting a limited number of different specific prices, called price points for items in a product line
|
|
|
Bait and switch
|
An illegal marketing practice in which an advertised price special is used as bait to get customers into the store with intention of switching them to a higher priced item
|
|
|
Loss-leader pricing
|
The pricing policy of setting prices very low or even below cost to attract customers into a store
|
|
|
Trial Pricing
|
Pricing a new product low for a limited period of time in order to lower the risk for a customer
|
|
|
Unfair sales acts
|
State laws that prohibit suppliers from selling products below cost to protect small businesses from larger competitors
|
|
|
Price fixing
|
The collaboration of two or more firms in setting prices, usually to keep prices high
|
|
|
Price Bundling
|
Selling two or more goods or services as a single package for one price
|
|
|
Captive Pricing
|
A pricing tactic for two items that must be used together; one item is priced very low, and the firm makes it's profit on another, high-margin item essential to the operation of the first item
|
|
|
FOB origin pricing
|
A pricing tactic in which the cost of transporting the product from the factory to the customer's location is the responsibility of the customer
|
|
|
FOB delivered pricing
|
A pricing tactic in which the cost of loading and transporting the product to the customer included in the selling price and is paid by the manufacturer
|
|
|
Based-point pricing
|
A pricing tactic in which customers pay shipping charges from set based-point locations, whether the goods are actually shipped from these points or not
|
|
|
Uniform delivered pricing
|
A pricing tactic in which a firm adds a standard shopping charge to the price for all customers regardless of location
|
|
|
Freight absorption pricing
|
A pricing tactic in which the seller absorbs the total cost of transportation
|
|
|
Trade discounts
|
Discounts off list price of products to members of the channel of distribution who perform various marketing functions
|
|
|
Trial Pricing
|
A pricing strategy in which a firm introduces a new product at a very low price to encourage more customers to purchase it
|
|
|
Quantity discounts
|
A pricing tactic of charging reduced prices for purchases of larger quantities of a product
|
|
|
Cash discounts
|
A discount offered to a customer to entice them to pay their bill quickly
|
|
|
Seasonal Discounts
|
Price reductions offered only during certain times of the year
|
|
|
Dynamic pricing
|
A pricing strategy in which the price can easily be adjusted to meet changes in the marketplace
|
|
|
Online auctions
|
E-commerce that allows shoppers to purchase products through online bidding
|
|
|
Freenomics
|
A business model that encourages giving products away for free because of the increase in profits that can be achieved by getting more people to participate in a market
|
|
|
Internal reference price
|
A set price or a price range in consumers' minds that they refer to in evaluating a product's price
|
|
|
Price lining
|
The practice of setting a limited number of different specific prices, called price points for items in a product line
|
|
|
Bait and switch
|
An illegal marketing practice in which an advertised price special is used as bait to get customers into the store with intention of switching them to a higher priced item
|
|
|
Loss-leader pricing
|
The pricing policy of setting prices very low or even below cost to attract customers into a store
|
|
|
Trial Pricing
|
Pricing a new product low for a limited period of time in order to lower the risk for a customer
|
|
|
Unfair sales acts
|
State laws that prohibit suppliers from selling products below cost to protect small businesses from larger competitors
|
|
|
Price fixing
|
The collaboration of two or more firms in setting prices, usually to keep prices high
|
|
|
Predatory Pricing
|
Illegal pricing strategy in which a company sets a very low price for the purpose of driving competitors out of business
|
|
|
Price Bundling
|
Selling two or more goods or services as a single package for one price
|
|
|
Captive Pricing
|
A pricing tactic for two items that must be used together; one item is priced very low, and the firm makes it's profit on another, high-margin item essential to the operation of the first item
|
|
|
FOB origin pricing
|
A pricing tactic in which the cost of transporting the product from the factory to the customer's location is the responsibility of the customer
|
|
|
FOB delivered pricing
|
A pricing tactic in which the cost of loading and transporting the product to the customer included in the selling price and is paid by the manufacturer
|
|
|
Based-point pricing
|
A pricing tactic in which customers pay shipping charges from set based-point locations, whether the goods are actually shipped from these points or not
|
|
|
Uniform delivered pricing
|
A pricing tactic in which a firm adds a standard shopping charge to the price for all customers regardless of location
|
|
|
Freight absorption pricing
|
A pricing tactic in which the seller absorbs the total cost of transportation
|
|
|
Trade discounts
|
Discounts off list price of products to members of the channel of distribution who perform various marketing functions
|
