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5 Cards in this Set
- Front
- Back
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What are the four P's of the Marketing Mix?
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Product, Price, Place, Promotion
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What is the"D" work and what does it mean?
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Differentiate - to make your product different from the competition
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Perception is ____.
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Reality
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What two markets do we market to...and how are they different?
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1. Consumer - buy for personal use
2. Business - buy for resale, operations, and manufacturing |
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What is "positioning"?
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Create an image in the consumers mind of your product, compared to the competition
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