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21 Cards in this Set
- Front
- Back
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channel of distribution
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the path a product takes from producer or manufacturer to final user.
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intermediaries
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all the businesses involved in sales transactions that move products from the manufacturer to the final user.
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wholesalers
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buy large quantities of goods from manufacturers, store the goods, and then resell them to other businesses.
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rack jobbers
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wholesalers that manage inventory and merchandising for retailers by counting stock, filling it when needed, and maintaining store displays.
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drop shippers
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own the goods they sell but do not physically handle the actual products-lumber, coal, chemicals.
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retailers
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sell goods to the final consumer for personal use.
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brick and mortar retailers
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sell goods to the consumer from their own physical stores.
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e-tailing
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involves retailers selling products over the internet to the customer.
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agents
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act as intermediaries by bringing buyers and sellers together.
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direct distribution
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occurs when the goods or services are sold from the producer directly to the customer-no intermediaries are involved.
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indirect distribution
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involves one or more intermediaries.
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exclusive distribution
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involves protected territories for distribution of a product in a given geographical area.
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integrated distribution
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form of exclusive distribution in which manufacturers own and run their own retail operations.
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selective distribution
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a limited number of outlets in a given geographic area are used to sell the product.
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intensive distribution
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involves the use of all suitable outlets to sell a product.
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e-marketplace
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an online shopping location.
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channel member
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a person who controls the avenues by which a message is delivered.
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independent manufacturer's agent
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an agent that helps control and plan things for an independent manufacturer.
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e-commerce
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the buying and selling of goods through the use of electronic networks, usually the internet.
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place utility
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having a product where customers can buy it.
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broker
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An individual or firm which acts as an intermediary between a buyer and seller, usually charging a commission.
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