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90 Cards in this Set

  • Front
  • Back
promotion
communicating between seller & potential buyer or others in the channel to influence attitudes and behavior
promotion
communicating between seller & potential buyer or others in the channel to influence attitudes and behavior
personal selling
direct spoken communication between sellers and potential customers
promotion
communicating between seller & potential buyer or others in the channel to influence attitudes and behavior
promotion
communicating between seller & potential buyer or others in the channel to influence attitudes and behavior
personal selling
direct spoken communication between sellers and potential customers
personal selling
direct spoken communication between sellers and potential customers
mass selling
communicating with large numbers of potential customers at the same time
personal selling
direct spoken communication between sellers and potential customers
advertising
main form of mass selling-any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor
mass selling
communicating with large numbers of potential customers at the same time
mass selling
communicating with large numbers of potential customers at the same time
mass selling
communicating with large numbers of potential customers at the same time
publicity
any unpaid form of nonpersonal presentation of ideas, goods, or services
advertising
main form of mass selling-any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor
advertising
main form of mass selling-any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor
publicity
any unpaid form of nonpersonal presentation of ideas, goods, or services
advertising
main form of mass selling-any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor
sales promotion
promotion activities-other than advertising, publicity, and personal selling-the stimulate interest, trial, or purchase by final customers or others in that channel
publicity
any unpaid form of nonpersonal presentation of ideas, goods, or services
sales managers
managers concerned with personal selling
sales promotion
promotion activities-other than advertising, publicity, and personal selling-the stimulate interest, trial, or purchase by final customers or others in that channel
publicity
any unpaid form of nonpersonal presentation of ideas, goods, or services
sales promotion
promotion activities-other than advertising, publicity, and personal selling-the stimulate interest, trial, or purchase by final customers or others in that channel
sales promotion
promotion activities-other than advertising, publicity, and personal selling-the stimulate interest, trial, or purchase by final customers or others in that channel
sales managers
managers concerned with personal selling
advertising managers
manage their comany's mass-selling effort
sales managers
managers concerned with personal selling
advertising managers
manage their comany's mass-selling effort
public relations
communication w/ noncustomers, including labor, public interest groups, stockholders & government
advertising managers
manage their comany's mass-selling effort
public relations
communication w/ noncustomers, including labor, public interest groups, stockholders & government
sales promotion managers
manage a company's sales promotion efforts
sales managers
managers concerned with personal selling
public relations
communication w/ noncustomers, including labor, public interest groups, stockholders & government
sales promotion managers
manage a company's sales promotion efforts
integrated marketing communications
the intential coordination of every communication from a firm to a target customer to convey a consistent and complete message
advertising managers
manage their comany's mass-selling effort
sales promotion managers
manage a company's sales promotion efforts
integrated marketing communications
the intential coordination of every communication from a firm to a target customer to convey a consistent and complete message
public relations
communication w/ noncustomers, including labor, public interest groups, stockholders & government
AIDA
consists of 4 promotion jobs: to get Attention, hold Interest, arouse Desire, and obtain Action
AIDA
consists of 4 promotion jobs: to get Attention, hold Interest, arouse Desire, and obtain Action
promotion
communicating between seller & potential buyer or others in the channel to influence attitudes and behavior
integrated marketing communications
the intential coordination of every communication from a firm to a target customer to convey a consistent and complete message
sales promotion managers
manage a company's sales promotion efforts
communication process
a source trying to reach a reciever with a message
communication process
a source trying to reach a reciever with a message
AIDA
consists of 4 promotion jobs: to get Attention, hold Interest, arouse Desire, and obtain Action
promotion
communicating between seller & potential buyer or others in the channel to influence attitudes and behavior
integrated marketing communications
the intential coordination of every communication from a firm to a target customer to convey a consistent and complete message
communication process
a source trying to reach a reciever with a message
personal selling
direct spoken communication between sellers and potential customers
personal selling
direct spoken communication between sellers and potential customers
source
sender of the message
receiver
potential customer
source
sender of the message
AIDA
consists of 4 promotion jobs: to get Attention, hold Interest, arouse Desire, and obtain Action
source
sender of the message
mass selling
communicating with large numbers of potential customers at the same time
mass selling
communicating with large numbers of potential customers at the same time
receiver
potential customer
communication process
a source trying to reach a reciever with a message
receiver
potential customer
advertising
main form of mass selling-any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor
publicity
any unpaid form of nonpersonal presentation of ideas, goods, or services
advertising
main form of mass selling-any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor
source
sender of the message
sales promotion
promotion activities-other than advertising, publicity, and personal selling-the stimulate interest, trial, or purchase by final customers or others in that channel
receiver
potential customer
publicity
any unpaid form of nonpersonal presentation of ideas, goods, or services
sales promotion
promotion activities-other than advertising, publicity, and personal selling-the stimulate interest, trial, or purchase by final customers or others in that channel
sales managers
managers concerned with personal selling
sales managers
managers concerned with personal selling
advertising managers
manage their comany's mass-selling effort
advertising managers
manage their comany's mass-selling effort
public relations
communication w/ noncustomers, including labor, public interest groups, stockholders & government
public relations
communication w/ noncustomers, including labor, public interest groups, stockholders & government
sales promotion managers
manage a company's sales promotion efforts
sales promotion managers
manage a company's sales promotion efforts
integrated marketing communications
the intential coordination of every communication from a firm to a target customer to convey a consistent and complete message
integrated marketing communications
the intential coordination of every communication from a firm to a target customer to convey a consistent and complete message
AIDA
consists of 4 promotion jobs: to get Attention, hold Interest, arouse Desire, and obtain Action
AIDA
consists of 4 promotion jobs: to get Attention, hold Interest, arouse Desire, and obtain Action
communication process
a source trying to reach a reciever with a message
communication process
a source trying to reach a reciever with a message
source
sender of the message
source
sender of the message
receiver
potential customer
receiver
potential customer