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15 Cards in this Set

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The basic goal of marketing in Navy recruiting is to accomplish which of the following actions?

1.) Find out where our market is and develop a plan to reach it.
2.) Contact as many people as possible
3.) Develop a system to ensure level loaded goaling
1.) Find out where our market is and develp a plan to reach it.
Our total market.
1.) Primary target market
2.) Military available
3.) Non-prior service
2.) Military available
Upper mental group high school diploma?
1.) A cell
2.) B cell
3.) Primary target market


Upper mental group non-high school diploma
1.) A Cell
2.) B Cell
3.) C Cell
1.) A cell

2.) B Cell
22-29 year old males?
1.) Primary target market
2.) Secondary target market
3.) A Cell


17-21 year old males?
1.) Primary target market
2.) Secondary target market
3.) A Cell
2.) Secondary target market


1.) Primary target market
The purpose of the STEAM is to ensure which of the following conditions are met?

1.) Each NRS has a fair share of the market
2.) Goals are based on market share
3.) Both 2 and 3
3.) Both 2 and 3
Which of the following reports provides an accurate gauge of your recruiting success compared to the other services?

1.) Daily production report
2.) All service accession data report
3.) Station level market share
2.) All service accession data report
RAF is computed using which of the following populations?
1.) Male 17-29 years old
2.) Male high school seniors
3.) All of the above
3.) All of the above
What minimum percent of Male High School Seniors (MHSS) should test before you can use the ASVAB results to evaluate a school's quality?
1.) 10 %
2.) 20%
3.) 30%
2.) 20%
If you feel your STEAM data is incorrect, which of the following actions should you take?
1.) Submit revised numbers to the EDSPEC
2.) Obtain documentation to support your claim
3.) Submit a memorandum stating your claim to the EPO
2.) Obtain documentation to support your claim
Propensity to enlist refers to which of the following concepts?
1.) The inclination of people in an area to enlist in the military
2.) The percentage of people in an area that meet enlistment criteria
3.) The effort expended by recruiters to produce enlistments
1.) The inclination of people in an area to enlist in the military
When making territory distribution among recruiters, which of the following criteria should you consider?
1.) Market quality and segment distribution
2.) Type of territory
3.) All Of the above
3.) All Of the above
RAF considers which of the following factors?
1.) Numbers only
2.) Numbers and demographics
3.) Quantity and quality
1.) Numbers only
The most important factor considered for manning assignments is?
1.) RAF
2.) Market quality
3.) Past production
3.) Past production
The station level market share report lists a market share for each ZIP code. This share is based on a percentage of which of the following totals?
1.) Station
2.) Zone
3.) District
2.) Zone
Select the formula for fair share goaling?
1.) MKT WT X MKT share + 1-MKT WT X RCTR share


When computing recruiter share, all recruiters including off-production RINC's should be counted.
NRS 101 has 20% of the zone market and 4 of the 16 recruiters assigned to the zone. With a zone goal of 40 and equal market and recruiter weights, compute the goal for NRS 101?

.20 divided by 16 = 3.2x40+