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7 Cards in this Set
- Front
- Back
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Describe the 4 P's of Marketing
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Product
Price Place Promotion |
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What are the 5 C's of Marketing?
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They help you understand over all circumstances and determine objectives.
Company Analysis Customer's Analysis Competitor Collaborator Context *Sales driven, Market driven, Customer driven |
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What is STP?
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Helps break the market down into smaller, manageable submarkets.
Strategy Targeting Positioning |
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Describe the elements of PEST
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Political
Economic Socio-Cultural Technological |
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Political
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Government regulations and legal issues. Set the operating rules the company must adhere to.
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Economic
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Purchasing power of the customers and the firm's cost of capital
*Macro -Economic growth -Interest rates -Exchange rate -Inflation rate *Macro - Sluppiers -marketing intermediaries -Competitors -Publics (financial, media, gov, citizen action, general public) |
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Socio-Cultural
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Health conscious
Population growth rates Age distribution Career Attitudes |
