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9 Cards in this Set

  • Front
  • Back
What are the 3 types of interactive exchange among competitors?
Similar Products
Substitute Products
All organizations
What is technology?
the business application of knowledge based on scientific discoveries, inventions and innovations (network links)
What are the regulatory levels of political legal enviroment?
Government regulators- FTC, FCC
Consumer Interest Groups- AARP, NRA

Self Regulatory Groups- AMA, BBB
What is Marketing Ethics?
the marketers standards of conduct and moral value

plays a major role in keeping customers
What are the elements of a marketing strategy?
the target market- group of poeple toward whom a firm markets its goods, services, or ideas with a strategy designed to satisfy their specific needs and preferences.

the marketing mix variables- the 4 P's
What is utility?

What are it's 4 Types and what do they do?
The want- satisfying power of a good or service

Form, Time, Place, Ownership
What is the marketing concept?
Change in managerial philosophy resulting from the emphasis and focus of the marketing era.
What is technology?
The business application of knowledge based on scientific discoveries, inventions and innovations (network links)
What is marketing myopia?
failure of a firm to realize the scope of business.