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9 Cards in this Set
- Front
- Back
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What are the 3 types of interactive exchange among competitors?
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Similar Products
Substitute Products All organizations |
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What is technology?
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the business application of knowledge based on scientific discoveries, inventions and innovations (network links)
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What are the regulatory levels of political legal enviroment?
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Government regulators- FTC, FCC
Consumer Interest Groups- AARP, NRA Self Regulatory Groups- AMA, BBB |
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What is Marketing Ethics?
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the marketers standards of conduct and moral value
plays a major role in keeping customers |
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What are the elements of a marketing strategy?
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the target market- group of poeple toward whom a firm markets its goods, services, or ideas with a strategy designed to satisfy their specific needs and preferences.
the marketing mix variables- the 4 P's |
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What is utility?
What are it's 4 Types and what do they do? |
The want- satisfying power of a good or service
Form, Time, Place, Ownership |
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What is the marketing concept?
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Change in managerial philosophy resulting from the emphasis and focus of the marketing era.
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What is technology?
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The business application of knowledge based on scientific discoveries, inventions and innovations (network links)
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What is marketing myopia?
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failure of a firm to realize the scope of business.
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