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18 Cards in this Set
- Front
- Back
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if you build a better thing then |
it will come |
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golden rule |
solving problem is a great way to ensure product success |
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see a need then |
fill that need |
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find new ways to solve customer problems in other words, |
find a need, or see a need, then fill that need |
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product line |
k |
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product line filling comes from |
occurs when companies add more items within the present range of the line |
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its about the brand! branding is |
endowing products and services with the power of a brand |
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its all about creating |
differences between products |
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branding is about |
creating differences |
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the role of brands is to |
identify the maker simplify decision making and reduce risk simplify product handling and tracing organize inventory and accounting offer legal protection signify quality create barriers to entry secure a competitive advantage secure price premium |
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brand promise |
the marketers vision of what the brand must be adn do for consumers, target market needs, long term vision, competitive advantage, promise this |
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larry light said about brands, |
the marketing battle will be a battle of brands a competition for brand dominance. businesses and investors will recognize brands as the companies most valuable assets, it will be more important to own markets than to own factories, the only way to own markets is to own market dominant brands |
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everything is part of your brand, |
nothing is left out |
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branding allows marketers to distinguish |
their products from all others |
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branding is |
everything!!!! Branding is what we stand for!!! |
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pull strategy is |
when the producer directs its marketing activities toward final consumers to induce them to buy the product and create demand from channel members |
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interpretation |
what it meant at that time |
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application |
what it means today |
