Marketing 2

Front 1

Providing friendly, courteous service is needed in
order to build ________________.

Back 1

Semantic differential

Front 2

Decrease response is a result of ill-designed ________.

Back 2

Questionnaires

Front 3

Toni is always patient and courteous. She seems to have
a sincere interest in our satisfaction. What key factor in building a clientele is Toni exhibiting?

Back 3

Service attitude

Front 4

The SBU Company developed a survey in which respondents are provided the same number of favorable and unfavorable rating options. What type of survey is used?

Back 4

Balance

Front 5

Caroline is unable to travel to a client's office; What technology tool would be helpful to her in making a sale?

Back 5

Teleconference

Front 6

Building clientele reduces ____________________because making a repeat sale costs less than making an initial sale

Back 6

Selling Cost

Front 7

Researchers should ask potentially sensitive questions
during the end of the _______________

Back 7

Interview

Front 8

What is the most appropriate data-collection method to
use when a business wants to determine how its
employees interact with customers?

Back 8

Observation

Front 9

What type of data collection method can be used to
obtain product information during the
point-of-purchase process?

Back 9

Scanner

Front 10

Reciprocity hurts or eliminates ____________________

Back 10

Competition

Front 11

What type of laws protect consumers from unethical
selling practices, such as high-pressure sales
techniques by letting your cancel transactions?

Back 11

Cooling off

Front 12

What is a common method of collecting research data
that often involves the use of questionnaires?

Back 12

Mail survey

Front 13

An illegal practice where a retailer or wholesaler is
obliged, by contract, to only purchase from the
contracted supplier

Back 13

Exclusive dealership

Front 14

What type of scale is a firm using when a survey
format has a seven-point rating system consisting
of opposite adjectives on each end of the scale?

Back 14

Semantic differential

Front 15

What technology allows the Gateway Insurance Group to match its agents with policyholders by aligning its agents with market potential?

Back 15

Mapping software