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30 Cards in this Set
- Front
- Back
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The 5 steps of a Consumer Decision process
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page 83
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The 5 steps of a Consumer Decision process
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page 83
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1st step of Consumer decision process
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Need recognition - customer realizes they need/want something
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1st step of Consumer decision process
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Need recognition - customer realizes they need/want something
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2nd step of Consumer decision process
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Information research
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2nd step of Consumer decision process
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Information research
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3rd step of Consumer decision process
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Alternative evaluations
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3rd step of Consumer decision process
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Alternative evaluations
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4th step of Consumer decision process
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Purchase/Buy It
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4th step of Consumer decision process
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Purchase/Buy It
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5th step of Consumer decision process
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Postpurchase
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5th step of Consumer decision process
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Postpurchase
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Perceived benefits vs Perceived costs
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Is it worth my time to research it for this item/purchase?
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Perceived benefits vs Perceived costs
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Is it worth my time to research it for this item/purchase?
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3 types of risk associated with consumer purchases
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1. Performance risk
2. Financial risk 3. Psychological risks (page 86) |
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3 types of risk associated with consumer purchases
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1. Performance risk
2. Financial risk 3. Psychological risks (page 86) |
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3 types of products/services
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1. Specialty goods/services
2. Shopping goods/services 3. Convenience goods/services (page 86) |
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3 types of products/services
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1. Specialty goods/services
2. Shopping goods/services 3. Convenience goods/services (page 86) |
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4 Factors that affect the consumer decision process
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1. Marketing mix
2. Psychological 3. Situation 4. Social (page 92 diagram) |
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4 Factors that affect the consumer decision process
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1. Marketing mix
2. Psychological 3. Situation 4. Social (page 92 diagram) |
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Does perception affect consumer purchases?
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Yes - page 95 & 97
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Does perception affect consumer purchases?
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Yes - page 95 & 97
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Why does perception affect purchases?
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page 95 & 97
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Why does perception affect purchases?
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page 95 & 97
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all done
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all done
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all done
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all done
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finished
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finished
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finished
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finished
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QUIT CLICKING :P
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REALLY???
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QUIT CLICKING :P
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REALLY???
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