Marketing

Front 1

The activity for creating and delivering offerings that benefit the organization, its stakeholders, and society

Back 1

marketing

Front 2

Trade of things of value between buyer and seller so that each is better off.

Back 2

exchange

Front 3

People with desire and ability to buy a specific offering

Back 3

market

Front 4

Specific group of potential consumers toward which an organization directs its marketing program

Back 4

target market

Front 5

the marketing manager's controllable factors-product, price, promotion, and place-that can be used to solve a marketing problem

Back 5

marketing mix

Front 6

Uncontrollable social, economic, technological, competitive, and regulatory forces

Back 6

environmental forces

Front 7

Buyers' benefits including quality, convenience, on-time delivery, and before-and after-sale service a specific price

Back 7

customer value

Front 8

Linking the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.

Back 8

relationship marketing

Front 9

Plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers

Back 9

marketing program

Front 10

Idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals

Back 10

marketing concept

Front 11

Focusing organizational efforts to collect and use information about customers' needs to create customer value

Back 11

market orientation

Front 12

View that organizations should satisfy the needs of consumers in a way that provides for society's well-being

Back 12

societal marketing concept

Front 13

People who use the goods and services purchase for a household

Back 13

ultimate consumers

Front 14

Manufacturers, wholesalers, retailers, and government agencies that buy goods and services for their own use or for resale

Back 14

organizational buyers

Front 15

Benefits or customer value received by users of the product

Back 15

utility

Front 16

An organization's longer-term course of action that delivers a unique customer experience while achieving its goods

Back 16

strategy

Front 17

The fundamental, passionate, and enduring principles that guide an organization

Back 17

core values

Front 18

Targets of performance to be achieved, often by a specific time

Back 18

goals

Front 19

Ratio of a firm's sales to the total sales of all firms in the industry

Back 19

market share

Front 20

A road map for the marketing activities of an organization for a specified future time period

Back 20

marketing plan

Front 21

Approach whereby an organization allocates its marketing mix resources to reach its target markets

Back 21

strategic marketing process

Front 22

Taking stock of where a firm or product has been recently, where it is now, and where it is headed

Back 22

situation analysis

Front 23

Process of acquiring information on events outside the organization to identify and interpret potential trends

Back 23

environmental scanning

Front 24

Demographic characteristics of the population and its values

Back 24

social factors

Front 25

Restrictions state and federal laws place on business

Back 25

regulation

Front 26

A movement started to increase in the influence, rights, and power of consumers

Back 26

consumerism