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29 Cards in this Set
- Front
- Back
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Logistics |
The part of supply chain management that plans, implements, and controls the flow of goods, services, and information between the point of origin and the final customer |
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Supply Chain |
A set of three or more companies directly linked by one or more of the upstream and downstream flows of products, services, finances, and information from a source to a customer |
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Production Orientation |
A marketing strategy in which the firm focused on efficient processes and production to create quality products and reduce unit costs |
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Sales Orientation |
A marketing strategy in which personal selling and advertising are used to persuade consumers to buy new products and more of existing products |
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Marketing Concept |
A marketing strategy that reflects the idea that a firm's long term success must include a company wide effort to satisfy customer needs |
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Relationship marketing |
A marketing strategy that focuses on attracting, maintaining and enhancing customer relationships |
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Marketing Mix |
Combination of activities that represent everything a firm can do to influence demand for its good, service, or ideal often referred to as the 4 P's |
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4 P's |
Product Price Place Promotion |
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Global Marketing |
A marketing strategy that consciously addresses customers, markets, and competition throughout the world |
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Corporate Social Responsibility |
An organizations obligation to maximize its positive impact and minimize its negative impact on society |
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Stakeholder Responsibility |
The obligations an organization has to those who can affect whether or not it achieves its objectives |
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Ethics |
Moral standards expected by a society |
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Marketing Plan |
An action oriented document or playbook that guides the analysis implementation and control of the firms marketing strategy |
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Mission Statement |
Concise affirmation of the firms long term purpose |
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Key components to a marketing plan |
Executive Summary // Situation Analysis // Marketing Strategy // Financials // Controls |
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BCG Matrix |
Measures Market Growth & Relative Market Share |
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Star |
High Growth Rate & Large Market Share |
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Cash Cow |
Low Growth Rate & Large Market Share |
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Question Mark |
High Growth Rate & Small Market Share |
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Dogs |
Low Growth Rate & Small Market Share |
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Situation Analysis |
Systematic collection of data to identify the trends, conditions ,and competitive forces that have the potential to influence the performance of the firm and the choice of appropriate strategies |
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Market |
The group of consumers or organizations that is interested in and able to buy a particular product |
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SWOT Analysis |
An evaluation of a firms strengths, weaknesses, opportunities, and threats |
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Market Penetration |
A marketing strategy that emphasizes selling more of existing goods and services to existing customers |
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Product Development |
A marketing strategy that involves creating new goods and services for existing markets |
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Market Development |
A marketing strategy that focuses on selling existing goods and services to new customers |
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Diversification |
A marketing strategy that seeks to attract new customers by offering new products that are unrelated to the existing products produced by the organization |
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Competitive Advantage |
The superior position a product enjoys over competing products if consumers believe it has more value than other products in its category |
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Financial Projections |
A bottom line esimate of the organizations profitability |
