Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
4 Cards in this Set
- Front
- Back
|
Segmentation |
° Dividing the market ° Grouping the customers with similar tastes & preferences Into one Segment |
|
|
Why to segment / Objective/Need |
° To determine differences among buyers, which may be consequential in choosing away them or marketing to them |
|
|
How it helps/ Importance |
° Help marketers understand the need of different customers better ° Serve customers with better value propositions |
|
|
Market Segmentation |
° First step in applying marketing strategy ° Marketers divide the market into homogeneous sub markets ° Company prepare and follow different marketing programs for different segments to ensure better customer relationship |
