• Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off
Reading...
Front

Card Range To Study

through

image

Play button

image

Play button

image

Progress

1/12

Click to flip

Use LEFT and RIGHT arrow keys to navigate between flashcards;

Use UP and DOWN arrow keys to flip the card;

H to show hint;

A reads text to speech;

12 Cards in this Set

  • Front
  • Back
Step 1
-establish the need for marketing research

-marketing research is not always needed
Step 2
-define the problem

-most important
-if problem is incorrectly define, all else is wasted effort
-problem stems from gap between what is "supposed" to happen and what "did" happen or what "did" happen and what "could" be happening
Step 3
-establish research objectives
Step 4
-determine research design

-exploratory research
-descriptive research
-causal research
Step 5
-identify information types and sources

-primary (collected specifically for the problem at hand)
-secondary (info already collected)
Step 6
-determine methods of accessing data

-3 main choices: have person ask question, computer, or respondents answer without assistance
Step 7
-design data collection forms
Step 8
-determine the sample plan and size
Step 9
-collect data
Step 10
-analyze data
Step 11
-prepare presentation
Sample Plan
-determining how to select respondents from a group or population