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7 Cards in this Set
- Front
- Back
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Product- orientated |
a business whose main focus of the activity is on the product itself |
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Market- orientated |
a business is one which carries out market research to find out consumer wants before a product is developed |
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Marketing budget |
a financial plan for the marketing of a product |
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Market research |
the process of gathering, analyzing and interpreting information about a market |
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Primary research |
collection of original data via contact with potential customers |
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Secondaryresearch |
information that has already been collected and avaiable for use by others |
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Questionnaire |
a set of questions to be answered as a means of collection data |
