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14 Cards in this Set
- Front
- Back
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Marketing Concept
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The key to achieving organizational goals consists of the companies being more effective than competitors in creating, delivering, and communicating customer value to its target market.
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Marketing Strategy
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Selecting a segment of the market as the company's target market and designing the proper mix of the 4 p's to meet the wants and needs of the consumer within the target market.
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Marketing Research
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The function that links the consumer, customer, and public to the marketer through info.
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Market Research
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applying marketing research to a specific market area.
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Purpose of Marketing Research
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To link the consumer to the marketer by providing info that can be used in making decisions.
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Basic Research
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Conducted to expand our knowledge rather than resolve a specific problem.
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Applied Research
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Research conducted to solve a specific problem.
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Online Research
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The use of computer networks, including the internet, to assist in any phase of the marketing research process, including development of the problem, research design, data gathering,analysis, and report writing and distribution.
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What is Marketing?
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An organizational function and a set of processes for creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders.
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What is the marketing concept and its four elements?
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The key to achieving organizational goals consist of the company's being more effective than competitors in creating, delivering, and communicating customer value to its target market. Four p's.
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What is the defining characteristic of manamgement?
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decision making
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What is marketing management?
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a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities.
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What is a marketing strategy?
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Consists of selecting a segment of the market as the company's target market and designing the proper mix of the 4 p's to meet the needs and wants of the consumers within the target market.
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What is marketing research and what is its purpose?
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The process of designing, gathering, analyzing and reporting info that may be used to solve a specific problem. It provides info to make decisions, and links the consumer to the marketer.
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