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280 Cards in this Set
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conceptual skills
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the ability to see the organization as a whole, understand how the different parts affect each other, and recognize how the company fits into or is affected by its environment
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controlling
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monitoring progress toward goal achievement and taking corrective action when needed
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disseminator role
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the informational role managers play when they share information with others in their departments or companies
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disturbance handler role
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the decisional role managers play when they respond to severe problems that demand immediate action
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effectiveness
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accomplishing tasks that help fulfill organizational objectives
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efficiency
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getting work done with a minimum of effort, expense, or waste
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entrepreneur role
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the decisional role managers play when they adapt themselves, their subordinates, and their units to change
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figurehead role
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the interpersonal role managers play when they perform ceremonial duties
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first-line managers
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managers who train and supervise the performance of nonmanagerial employees who are directly responsible for producing the company’s products or services
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human skills
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the ability to work well with others
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leader role
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the interpersonal role managers play when they motivate and encourage workers to accomplish organizational objectives
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leading
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inspiring and motivating workers to work hard to achieve organizational goals
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liaison role
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the interpersonal role managers play when they deal with people outside their units
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management
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getting work done through others
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middle managers
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managers responsible for setting objectives consistent with top management’s goals and for planning and implementing subunit strategies for achieving these objectives
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monitor role
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the informational role managers play when they scan their environment for information
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motivation to manage
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an assessment of how enthusiastic employees are about managing the work of others
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negotiator role
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the decisional role managers play when they negotiate schedules, projects, goals, outcomes, resources, and employee raises
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organizing
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deciding where decisions will be made, who will do what jobs and tasks, and who will work for whom
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planning (management functions)
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determining organizational goals and a means for achieving them
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resource allocator role
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the decisional role managers play when they decide who gets what resources
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spokesperson role
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the informational role managers play when they share information with people outside their departments or companies
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team leaders
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managers responsible for facilitating team activities toward accomplishing a goal
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technical skills
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the specialized procedures, techniques, and knowledge required to get the job done
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top managers
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executives responsible for the overall direction of the organization
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bureaucracy
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the exercise of control on the basis of knowledge, expertise, or experience
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closed systems
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systems that can sustain themselves without interacting with their environments
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contingency approach
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holds that there are no universal management theories and that the most effective management theory or idea depends on the kinds of problems or situations that managers are facing at a particular time and place
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gantt chart
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a graphic chart that shows which tasks must be completed at which times in order to complete a project or task
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integrative conflict resolution
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an approach to dealing with conflict in which both parties deal with the conflict by indicating their preferences and then working together to find an alternative that meets the needs of both
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motion study
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breaking each task or job into its separate motions and then eliminating those that are unnecessary or repetitive
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open systems
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systems that can sustain themselves only by interacting with their environments, on which they depend for their survival
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organization
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a system of consciously coordinated activities or forces created by two or more people
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rate buster
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a group member whose work pace is significantly faster than the normal pace in his or her group
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scientific management
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thoroughly studying and testing different work methods to identify the best, most efficient way to complete a job
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soldiering
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when workers deliberately slow their pace or restrict their work outputs
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subsystems
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smaller systems that operate within the context of a larger system
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synergy
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when two or more subsystems working together can produce more than they can working apart
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system
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a set of interrelated elements or parts that function as a whole
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time study
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timing how long it takes good workers to complete each part of their jobs
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advocacy groups
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groups of concerned citizens who band together to try to influence the business practices of specific industries, businesses, and professions
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behavioral addition
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the process of having managers and employees perform new behaviors that are central to and symbolic of the new organizational culture that a company wants to create
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behavioral substitution
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the process of having managers and employees perform new behaviors central to the new organizational culture in place of behaviors that were central to the old organizational culture
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business confidence indices
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indices that show managers’ level of confidence about future business growth
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buyer dependence
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the degree to which a supplier relies on a buyer because of the importance of that buyer to the supplier and the difficulty of finding other buyers for its products
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cognitive maps
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graphic depictions of how managers believe environmental factors relate to possible organizational actions
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company vision
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a business’s purpose or reason for existing
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competitive analysis
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a process for monitoring the competition that involves identifying competition, anticipating their moves, and determining their strengths and weaknesses
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competitors
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companies in the same industry that sell similar products or services to customers
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complex environment
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an environment with many environmental factors
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consistent organizational cultures
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when a company actively defines and teaches organizational values, beliefs, and attitudes
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dynamic environment
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an environment in which the rate of change is fast
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environmental change
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the rate at which a company’s general and specific environments change
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environmental complexity
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the number of external factors in the environment that affect organizations
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environmental scanning
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searching the environment for important events or issues that might affect an organization
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external environments
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all events outside a company that have the potential to influence or affect it
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general environment
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the economic, technological, sociocultural, and political trends that indirectly affect all organizations
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industry regulation
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regulations and rules that govern the business practices and procedures of specific industries, businesses, and professions
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internal environment
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the events and trends inside an organization that affect management, employees, and organizational culture
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media advocacy
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an advocacy group tactic that involves framing issues as public issues; exposing questionable, exploitative, or unethical practices; and forcing media coverage by buying media time or creating controversy that is likely to receive extensive news coverage
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opportunistic behavior
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a transaction in which one party in the relationship benefits at the expense of the other
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organizational culture
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the values, beliefs, and attitudes shared by members of the organization
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organizational heroes
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people celebrated for their qualities and achievements within an organization
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organizational stories
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stories told by members to make sense of events and changes in an organization and to emphasize culturally consistent assumptions, decisions, and actions
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product boycott
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an advocacy group tactic that involves protesting a company’s actions by convincing consumers not to purchase its product or service
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public communications
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an advocacy group tactic that relies on voluntary participation by the news media and the advertising industry to get the advocacy group’s message out
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punctuated equilibrium theory
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a theory according to which companies go through long, simple periods of stability (equilibrium), followed by short periods of dynamic, fundamental change (revolution), and ending with a return to stability (new equilibrium)
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relationship behavior
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mutually beneficial, long-term exchanges between buyers and suppliers
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resource scarcity
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the abundance or shortage of critical organizational resources in an organization’s external environment
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simple environment
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an environment with few environmental factors
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specific environment
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the customers, competitors, suppliers, industry regulations, and advocacy groups that are unique to an industry and directly affect how a company does business
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stable environment
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an environment in which the rate of change is slow
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supplier dependence
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the degree to which a company relies on a supplier because of the importance of the supplier’s product to the company and the difficulty of finding other sources of that product
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suppliers
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companies that provide material, human, financial, and informational resources to other companies
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technology
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the knowledge, tools, and techniques used to transform input into output
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uncertainty
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extent to which managers can understand or predict which environmental changes and trends will affect their businesses
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visible artifacts
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visible signs of an organization’s culture, such as the office design and layout, company dress code, and company benefits and perks, like stock options, personal parking spaces, or the private company dining room
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accommodative strategy
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a social responsiveness strategy in which a company accepts responsibility for a problem and does all that society expects to solve that problem
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concentration of effect
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the total harm or benefit that an act produces on the average person
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conventional level of moral development
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the second level of moral development in which people make decisions that conform to societal expectations
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defensive strategy
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a social responsiveness strategy in which a company admits responsibility for a problem but does the least required to meet societal expectations
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discretionary responsibility
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the expectation that a company will voluntarily serve a social role beyond its economic, legal, and ethical responsibilities
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economic responsibility
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the expectation that a company will make a profit by producing a valued product or service
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employee shrinkage
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employee theft of company merchandise
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ethical behavior
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behavior that conforms to a society’s accepted principles of right and wrong
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ethical intensity
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the degree of concern people have about an ethical issue
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ethical responsibility
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a company’s social responsibility not to violate accepted principles of right and wrong when conducting its business
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ethics
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the set of moral principles or values that defines right and wrong for a person or group
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legal responsibility
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a company’s social responsibility to obey society’s laws and regulations
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magnitude of consequences
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the total harm or benefit derived from an ethical decision
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overt integrity test
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a written test that estimates job applicants’ honesty by directly asking them what they think or feel about theft or about punishment of unethical behaviors
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personal aggression
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hostile or aggressive behavior toward others
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personality-based integrity test
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a written test that indirectly estimates job applicants’ honesty by measuring psychological traits, such as dependability and conscientiousness
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political deviance
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using one’s influence to harm others in the company
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postconventional level of moral development
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the third level of moral development in which people make decisions based on internalized principles
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preconventional level of moral development
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the first level of moral development in which people make decisions based on selfish reasons
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primary stakeholder
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any group on which an organization relies for its long term survival
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principle of distributive justice
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an ethical principle that holds that you should never take any action that harms the least fortunate among us: the poor, the uneducated, the unemployed
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principle of government requirements
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an ethical principle that holds that you should never take any action that violates the law, for the law represents the minimal moral standard
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principle of individual rights
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an ethical principle that holds that you should never take any action that infringes on others’ agreed-upon rights
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principle of long-term self-interest
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an ethical principle that holds that you should never take any action that is not in your or your organization’s long-term self-interest
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principle of personal virtue
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an ethical principle that holds that you should never do anything that is not honest, open, and truthful and that you would not be glad to see reported in the newspapers or on TV
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principle of religious injunctions
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an ethical principle that holds that you should never take any action that is not kind and that does not build a sense of community
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principle of utilitarian benefits
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an ethical principle that holds that you should never take any action that does not result in greater good for society
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proactive strategy
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a social responsiveness strategy in which a company anticipates responsibility for a problem before it occurs and does more than society expects to address the problem
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probability of effect
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the chance that something will happen and then harm others
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production deviance
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unethical behavior that hurts the quality and quantity of work produced
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property deviance
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unethical behavior that hurts the quality and quantity of work produced
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proximity of effect
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the social, psychological, cultural, or physical distance between a decision maker and those affected by his or her decisions
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reactive strategy
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a social responsiveness strategy in which a company does less than society expects
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secondary stakeholder
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any group that can influence or be influenced by a company and can affect public perceptions about its socially responsible behavior
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shareholder model
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a view of social responsibility that holds that an organization’s overriding goal should be to maximize profit for the benefit of shareholders
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social consensus
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agreement on whether behavior is bad or good
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social responsibility
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a business’s obligation to pursue policies, make decisions, and take actions that benefit society
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social responsiveness
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refers to a company’s strategy for responding to stakeholders’ economic, legal, ethical, or discretionary expectations concerning social responsibility
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stakeholder model
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a theory of corporate responsibility that holds that management’s most important responsibility, long-term survival, is achieved by satisfying the interests of multiple corporate stakeholders
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stakeholders
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persons or groups with a “stake” or legitimate interest in a company’s actions
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temporal immediacy
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the time between an act and the consequences the act produces
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whistleblowing
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reporting others’ ethics violations to management or legal authorities
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workplace deviance
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unethical behavior that violates organizational norms about right and wrong
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A-type conflict (affective conflict)
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disagreement that focuses on individuals or personal issues
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absolute comparisons
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a process in which each decision criterion is compared to a standard or ranked on its own merits
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action plan
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the specific steps, people, and resources needed to accomplish a goal
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brainstorming
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a decision-making method in which group members build on each others’ ideas to generate as many alternative solutions as possible
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budgeting
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quantitative planning through which managers decide how to allocate available money to best accomplish company goals
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C-type confict (cognitive conflict)
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disagreement that focuses on problem- and issue-related differences of opinion
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decision criteria
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the standards used to guide judgments and decisions
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decision making
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the process of choosing a solution from available alternatives
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delphi technique
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a decision-making method in which members of a panel of experts respond to questions and to each other until reaching agreement on an issue
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devil’s advocacy
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a decision-making method in which an individual or a subgroup is assigned the role of a critic
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distal goals
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long-term or primary goals
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electronic brainstorming
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a decision-making method in which group members use computers to build on each others’ ideas and generate many alternative solutions
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evaluation apprehension
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fear of what others will think of your ideas
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goal commitment
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the determination to achieve a goal
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groupthink
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a barrier to good decision making caused by pressure within a group for members to agree with each other
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management by objectives (MBO)
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a four-step process in which managers and employees discuss and select goals, develop tactical plans, and meet regularly to review progress toward goal accomplishment
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maximizing
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choosing the best Alternative
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mission
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a statement of a company’s overall goal that unifies company-wide efforts toward its vision, stretches and challenges the organization, and possesses a finish line and a time frame
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nominal group technique
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a decision-making method that begins and ends by having group members quietly write down and evaluate ideas to be shared with the group
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operational plans
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day-to-day plans, developed and implemented by lower-level managers, for producing or delivering the organization’s products and services over a 30-day to six-month period
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options-based planning
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maintaining flexibility by making small, simultaneous investments in many alternative plans
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planning
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choosing a goal and developing a strategy to achieve that goal
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policy
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a standing plan that indicates the general course of action that should be taken in response to a particular event or situation
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problem
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a gap between a desired state and an existing state
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procedure
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a standing plan that indicates the specific steps that should be taken in response to a particular event
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production blocking
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a disadvantage of face-to-face brainstorming in which a group member must wait to share an idea because another member is presenting an idea
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proximal goals
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short-term goals or Subgoals
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rational decision making
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a systematic process of defining problems, evaluating alternatives, and choosing optimal solutions
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relative comparisons
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a process in which each criterion is compared directly to every other criterion
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rules and regulations
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standing plans that describe how a particular action should be performed or what must happen or not happen in response to a particular event
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S.M.A.R.T. goals
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goals that are specific, measurable, attainable, realistic, and timely
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satisficing
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choosing a “good enough” Alternative
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single-use plans
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plans
that cover unique,one-time-only events |
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slack resources
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a cushion of extra resources that can be used with options-based planning to adapt to unanticipated change, problems, or opportunities
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standing plans
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plans used repeatedly to handle frequently recurring events
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strategic plans
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overall company plans that clarify how the company will serve customers and position itself against competitors over the next two to five years
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tactical plans
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plans created and implemented by middle managers that specify how the company will use resources, budgets, and people over the next six months to two years to accomplish specific goals within its mission
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vision
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a statement of a company’s purpose or reason for existing
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acquisition
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the purchase of a company by another company
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analyzers
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those who adopt an adaptive strategy that seeks to minimize risk and maximize profits by following or imitating the proven successes of prospectors
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attack
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a competitive move designed to reduce a rival’s market share or profits
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bargaining power of buyers
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a measure of the influence that customers have on a firm’s prices
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bargaining power of suppliers
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a measure of the influence that suppliers of parts, materials, and services to firms in an industry have on the prices of these inputs
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BCG matrix
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a portfolio strategy, developed by the Boston Consulting Group, that categorizes a corporation’s businesses by growth rate and relative market share, and helps managers decide how to invest corporate funds
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cash cow
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a company with a large share of a slow-growing market
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character of the rivalry
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a measure of the intensity of competitive behavior between companies in an industry
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competitive advantage
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providing greater value for customers than competitors can
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competitive inertia
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a reluctance to change strategies or competitive practices that have been successful in the past
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core capabilities
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the internal decision-making routines, problem-solving processes, and organizational cultures that determine how efficiently inputs can be turned into outputs
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core firms
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the central companies in a strategic Group
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corporate-level strategy
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the overall organizational strategy that addresses the question “What business or businesses are we in or should we be in?”
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cost leadership
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the positioning strategy of producing a product or service of acceptable quality at consistently lower production costs than competitors can, so that the firm can offer the product or service at the lowest price in the industry
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defenders
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those who adopt an adaptive strategy aimed at defending strategic positions by seeking moderate, steady growth and by offering a limited range of high-quality products and services to a well-defined set of customers
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differentiation
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the positioning strategy of providing a product or service that is sufficiently different from competitors’ offerings that customers are willing to pay a premium price for it
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direct competition
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the rivalry between two companies that offer similar products and services, acknowledge each other as rivals, and act and react to each other’s strategic actions
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distinctive competence
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what a company can make, do, or perform better than its competitors
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diversification
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a strategy for reducing risk by owning a variety of items (stocks or, in the case of a corporation, types of businesses) so that the failure of one stock or one business does not doom the entire portfolio
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dog
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a company with a small share of a slow-growing market
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firm-level strategy
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a corporate strategy that addresses the question “How should we compete against a particular firm?”
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focus strategy
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the positioning strategy of using cost leadership or differentiation to produce a specialized product or service for a limited, specially targeted group of customers in a particular geographic region or market segment
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grand strategy
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a broad corporate-level strategic plan used to achieve strategic goals and guide the strategic alternatives that managers of individual businesses or subunits may use
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growth strategy
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a strategy that focuses on increasing profits, revenues, market share, or the number of places in which the company does business
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imperfectly imitable resources
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resources that are impossible or extremely costly or difficult for other firms to duplicate
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industry-level strategy
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a corporate strategy that addresses the question “How should we compete in this industry?”
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market commonality
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the degree to which two companies have overlapping products, services, or customers in multiple markets
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nonsubstitutable resource
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a resource that produces value or competitive advantage and has no equivalent substitutes or replacements
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portfolio strategy
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a corporate-level strategy that minimizes risk by diversifying investment among various businesses or product lines
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prospectors
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those who adopt an adaptive strategy that seeks fast growth by searching for new market opportunities, encouraging risk taking, and being the first to bring innovative new products to market
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question mark
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a company with a small share of a fast-growing market
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rare resources
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resources that are not controlled or possessed by many competing firms
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reactors
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those who take an adaptive strategy of not following a consistent strategy, but instead reacting to changes in the external environment after they occur
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recovery
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the strategic actions taken after retrenchment to return to a growth strategy
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related diversification
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creating or acquiring companies that share similar products, manufacturing, marketing, technology, or cultures
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resource similarity
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the extent to which a competitor has similar amounts and kinds of resources
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resources
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the assets, capabilities, processes, information, and knowledge that an organization uses to improve its effectiveness and efficiency, create and sustain competitive advantage, and fulfill a need or solve a problem
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response
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a competitive countermove, prompted by a rival’s attack, to defend or improve a company’s market share or profit
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retrenchment strategy
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a strategy that focuses on turning around very poor company performance by shrinking the size or scope of the business
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secondary firms
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firms in a strategic group that follow strategies related to but somewhat different from those of core firms
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situational (SWOT) analysis
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an assessment of the strengths and weaknesses in an organization’s internal environment and the opportunities and threats in its external environment
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stability strategy
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a strategy that focuses on improving the way in which the company sells the same products or services to the same customers
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star
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a company with a large share of a fast-growing Market
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strategic dissonance
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a discrepancy between a company’s intended strategy and the strategic actions managers take when implementing that strategy
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strategic group
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a group of companies within an industry that top managers choose to compare, evaluate, and benchmark strategic threats and opportunities
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strategic reference points
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the strategic targets managers use to measure whether a firm has developed the core competencies it needs to achieve a sustainable competitive advantage
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sustainable competitive advantage
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a competitive advantage that other companies have tried unsuccessfully to duplicate and have, for the moment, stopped trying to duplicate
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threat of new entrants
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a measure of the degree to which barriers to entry make it easy or difficult for new companies to get started in an industry
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threat of substitute products or services
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a measure of the ease with which customers can find substitutes for an industry’s products or services
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unrelated diversification
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creating or acquiring companies in completely unrelated businesses
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valuable resource
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a resource that allows companies to improve efficiency and effectiveness
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change agent
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the person formally in charge of guiding a change effort
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change forces
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forces that produce differences in the form, quality, or condition of an organization over time
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change intervention
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the process used to get workers and managers to change their behavior and work practices
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coercion
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using formal power and authority to force others to change
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compression approach to innovation
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an approach to innovation that assumes that incremental innovation can be planned using a series of steps and that compressing those steps can speed innovation
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creative work environments
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workplace cultures in which workers perceive that new ideas are welcomed, valued, and encouraged
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creativity
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the production of novel and useful ideas
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design competition
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competition between old and new technologies to establish a new technological standard or dominant design
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design iteration
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a cycle of repetition in which a company tests a prototype of a new product or service, improves on that design, and then builds and tests the improved prototype
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discontinuous change
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the phase of a technology cycle characterized by technological substitution and design competition
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dominant design
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a new technological design or process that becomes the accepted market standard
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experiential approach to innovation
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an approach to innovation that assumes a highly uncertain environment and uses intuition, flexible options, and hands-on experience to reduce uncertainty and accelerate learning and understanding
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flow
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a psychological state of effortlessness, in which you become completely absorbed in what you’re doing and time seems to pass quickly
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General Electric workout
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a three-day meeting in which managers and employees from different levels and parts of an organization quickly generate and act on solutions to specific business problems
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generational change
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change based on incremental improvements to a dominant technological design such that the improved technology is fully backward compatible with the older technology
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incremental change
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the phase of a technology cycle in which companies innovate by lowering costs and improving the functioning and performance of the dominant technological design
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innovation streams
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patterns of innovation over time that can create sustainable competitive advantage
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milestones
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formal project review points used to assess progress and performance
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multifunctional teams
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work teams composed of people from different departments
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organizational change
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a difference in the form, quality, or condition of an organization over time
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organizational decline
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a large decrease in organizational performance that occurs when companies don’t anticipate, recognize, neutralize, or adapt to the internal or external pressures that threaten their survival
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organizational development
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a philosophy and collection of planned change interventions designed to improve an organization’s long-term health and performance
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organizational innovation
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the successful implementation of creative ideas in organizations
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product prototype
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a full-scale, working model that is being tested for design, function, and reliability
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refreezing
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supporting and reinforcing new changes so that they stick
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resistance forces
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forces that support the existing state of conditions in organizations
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resistance to change
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opposition to change resulting from self-interest, misunderstanding and distrust, or a general intolerance for change
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results-driven change
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change created quickly by focusing on the measurement and improvement of results
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S-curve pattern of innovation
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a pattern of technological innovation characterized by slow initial progress, then rapid progress, and then slow progress again as a technology matures and reaches its limits
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technological discontinuity
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a scientific advance or a unique combination of existing technologies creates a significant breakthrough in performance or function
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technological lockout
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when a new dominant design (i.e., a significantly better technology) prevents a company from competitively selling its products or makes it difficult to do so
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technological substitution
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the purchase of new technologies to replace older ones
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technology cycle
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a cycle that begins with the birth of a new technology and ends when that technology reaches its limits and is replaced by a newer, substantially better technology
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testing
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the systematic comparison of different product designs or design iterations
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unfreezing
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getting the people affected by change to believe that change is needed
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Asia-Pacific Economic Cooperation (APEC)
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a regional trade agreement between Australia, Canada, Chile, the People’s Republic of China, Hong Kong, Japan, Mexico, New Zealand, Papua New Guinea, Peru, Russia, South Korea, Taiwan, the United States, and all members of ASEAN, except Cambodia, Lao PDR, and Myanmar
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Association of Southeast Asian Nations (ASEAN)
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a regional trade agreement between Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam
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Central America Free Trade Agreement (CAFTA)
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a regional trade agreement between Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, and the United States
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cooperative contract
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an agreement in which a foreign business owner pays a company a fee for the right to conduct that business in his or her country
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customs classification
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a classification assigned to imported products by government officials that affects the size of the tariff and imposition of import quotas
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direct foreign investment
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a method of investment in which a company builds a new business or buys an existing business in a foreign country
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expatriate
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someone who lives and works outside his or her native country
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exporting
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selling domestically produced products to customers in foreign countries
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franchise
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a collection of networked firms in which the manufacturer or marketer of a product or service, the franchisor, licenses the entire business to another person or organization, the franchisee
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General Agreement on Tariffs and Trade (GATT)
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a worldwide trade agreement that reduced and eliminated tariffs, limited government subsidies, and established protections for intellectual property
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global business
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the buying and selling of goods and services by people from different countries
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global consistency
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when a multinational company has offices, manufacturing plants, and distribution facilities in different countries and runs them all using the same rules, guidelines, policies, and procedures
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global new ventures
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new companies that are founded with an active global strategy and have sales, employees, and financing in different countries
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government import standard
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a standard ostensibly established to protect the health and safety of citizens but, in reality, often used to restrict imports
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joint venture
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a strategic alliance in which two existing companies collaborate to form a third, independent company
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licensing
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an agreement in which a domestic company, the licensor, receives royalty payments for allowing another company, the licensee, to produce the licensor’s product, sell its service, or use its brand name in a specified foreign market
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local adaptation
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when a multinational company modifies its rules, guidelines, policies, and procedures to adapt to differences in foreign customers, governments, and regulatory agencies
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Maastricht Treaty of Europe
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a regional trade agreement between most European countries
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multinational corporation
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a corporation that owns businesses in two or more countries
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national culture
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the set of shared values and beliefs that affects the perceptions, decisions, and behavior of the people from a particular country
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nontariff barriers
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nontax methods of increasing the cost or reducing the volume of imported goods
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North American Free Trade Agreement (NAFTA)
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a regional trade agreement between the United States, Canada, and Mexico
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policy uncertainty
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the risk associated with changes in laws and government policies that directly affect the way foreign companies conduct business
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political uncertainty
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the risk of major changes in political regimes that can result from war, revolution, death of political leaders, social unrest, or other influential events
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protectionism
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a government’s use of trade barriers to shield domestic companies and their workers from foreign competition
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purchasing power
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a comparison of the relative cost of a standard set of goods and services in different countries
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quota
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a limit on the number or volume of imported products
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regional trading zones
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areas in which tariff and nontariff barriers on trade between countries are reduced or eliminated
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strategic alliance
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an agreement in which companies combine key resources, costs, risk, technology, and people
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subsidies
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government loans, grants, and tax deferments given to domestic companies to protect them from foreign competition
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tariff
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a direct tax on imported goods
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trade barriers
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government-imposed regulations that increase the cost and restrict the number of imported goods
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Union of South American Nations (USAN)
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a regional trade agreement between Argentina, Brazil, Paraguay, Uruguay, Venezuela, Bolivia, Colombia, Ecuador, Peru, Guyana, Suriname, and Chile
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voluntary export restraints
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voluntarily imposed limits on the number or volume of products exported to a particular country
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wholly owned affiliates
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foreign offices, facilities, and manufacturing plants that are 100 percent owned by the parent company
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World Trade Organization (WTO)
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as the successor to GATT, the only international organization dealing with the global rules of trade between nations. Its main function is to ensure that trade flows as smoothly, predictably, and freely as possible.
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