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280 Cards in this Set

  • Front
  • Back
conceptual skills
the ability to see the organization as a whole, understand how the different parts affect each other, and recognize how the company fits into or is affected by its environment
controlling
monitoring progress toward goal achievement and taking corrective action when needed
disseminator role
the informational role managers play when they share information with others in their departments or companies
disturbance handler role
the decisional role managers play when they respond to severe problems that demand immediate action
effectiveness
accomplishing tasks that help fulfill organizational objectives
efficiency
getting work done with a minimum of effort, expense, or waste
entrepreneur role
the decisional role managers play when they adapt themselves, their subordinates, and their units to change
figurehead role
the interpersonal role managers play when they perform ceremonial duties
first-line managers
managers who train and supervise the performance of nonmanagerial employees who are directly responsible for producing the company’s products or services
human skills
the ability to work well with others
leader role
the interpersonal role managers play when they motivate and encourage workers to accomplish organizational objectives
leading
inspiring and motivating workers to work hard to achieve organizational goals
liaison role
the interpersonal role managers play when they deal with people outside their units
management
getting work done through others
middle managers
managers responsible for setting objectives consistent with top management’s goals and for planning and implementing subunit strategies for achieving these objectives
monitor role
the informational role managers play when they scan their environment for information
motivation to manage
an assessment of how enthusiastic employees are about managing the work of others
negotiator role
the decisional role managers play when they negotiate schedules, projects, goals, outcomes, resources, and employee raises
organizing
deciding where decisions will be made, who will do what jobs and tasks, and who will work for whom
planning (management functions)
determining organizational goals and a means for achieving them
resource allocator role
the decisional role managers play when they decide who gets what resources
spokesperson role
the informational role managers play when they share information with people outside their departments or companies
team leaders
managers responsible for facilitating team activities toward accomplishing a goal
technical skills
the specialized procedures, techniques, and knowledge required to get the job done
top managers
executives responsible for the overall direction of the organization
bureaucracy
the exercise of control on the basis of knowledge, expertise, or experience
closed systems
systems that can sustain themselves without interacting with their environments
contingency approach
holds that there are no universal management theories and that the most effective management theory or idea depends on the kinds of problems or situations that managers are facing at a particular time and place
gantt chart
a graphic chart that shows which tasks must be completed at which times in order to complete a project or task
integrative conflict resolution
an approach to dealing with conflict in which both parties deal with the conflict by indicating their preferences and then working together to find an alternative that meets the needs of both
motion study
breaking each task or job into its separate motions and then eliminating those that are unnecessary or repetitive
open systems
systems that can sustain themselves only by interacting with their environments, on which they depend for their survival
organization
a system of consciously coordinated activities or forces created by two or more people
rate buster
a group member whose work pace is significantly faster than the normal pace in his or her group
scientific management
thoroughly studying and testing different work methods to identify the best, most efficient way to complete a job
soldiering
when workers deliberately slow their pace or restrict their work outputs
subsystems
smaller systems that operate within the context of a larger system
synergy
when two or more subsystems working together can produce more than they can working apart
system
a set of interrelated elements or parts that function as a whole
time study
timing how long it takes good workers to complete each part of their jobs
advocacy groups
groups of concerned citizens who band together to try to influence the business practices of specific industries, businesses, and professions
behavioral addition
the process of having managers and employees perform new behaviors that are central to and symbolic of the new organizational culture that a company wants to create
behavioral substitution
the process of having managers and employees perform new behaviors central to the new organizational culture in place of behaviors that were central to the old organizational culture
business confidence indices
indices that show managers’ level of confidence about future business growth
buyer dependence
the degree to which a supplier relies on a buyer because of the importance of that buyer to the supplier and the difficulty of finding other buyers for its products
cognitive maps
graphic depictions of how managers believe environmental factors relate to possible organizational actions
company vision
a business’s purpose or reason for existing
competitive analysis
a process for monitoring the competition that involves identifying competition, anticipating their moves, and determining their strengths and weaknesses
competitors
companies in the same industry that sell similar products or services to customers
complex environment
an environment with many environmental factors
consistent organizational cultures
when a company actively defines and teaches organizational values, beliefs, and attitudes
dynamic environment
an environment in which the rate of change is fast
environmental change
the rate at which a company’s general and specific environments change
environmental complexity
the number of external factors in the environment that affect organizations
environmental scanning
searching the environment for important events or issues that might affect an organization
external environments
all events outside a company that have the potential to influence or affect it
general environment
the economic, technological, sociocultural, and political trends that indirectly affect all organizations
industry regulation
regulations and rules that govern the business practices and procedures of specific industries, businesses, and professions
internal environment
the events and trends inside an organization that affect management, employees, and organizational culture
media advocacy
an advocacy group tactic that involves framing issues as public issues; exposing questionable, exploitative, or unethical practices; and forcing media coverage by buying media time or creating controversy that is likely to receive extensive news coverage
opportunistic behavior
a transaction in which one party in the relationship benefits at the expense of the other
organizational culture
the values, beliefs, and attitudes shared by members of the organization
organizational heroes
people celebrated for their qualities and achievements within an organization
organizational stories
stories told by members to make sense of events and changes in an organization and to emphasize culturally consistent assumptions, decisions, and actions
product boycott
an advocacy group tactic that involves protesting a company’s actions by convincing consumers not to purchase its product or service
public communications
an advocacy group tactic that relies on voluntary participation by the news media and the advertising industry to get the advocacy group’s message out
punctuated equilibrium theory
a theory according to which companies go through long, simple periods of stability (equilibrium), followed by short periods of dynamic, fundamental change (revolution), and ending with a return to stability (new equilibrium)
relationship behavior
mutually beneficial, long-term exchanges between buyers and suppliers
resource scarcity
the abundance or shortage of critical organizational resources in an organization’s external environment
simple environment
an environment with few environmental factors
specific environment
the customers, competitors, suppliers, industry regulations, and advocacy groups that are unique to an industry and directly affect how a company does business
stable environment
an environment in which the rate of change is slow
supplier dependence
the degree to which a company relies on a supplier because of the importance of the supplier’s product to the company and the difficulty of finding other sources of that product
suppliers
companies that provide material, human, financial, and informational resources to other companies
technology
the knowledge, tools, and techniques used to transform input into output
uncertainty
extent to which managers can understand or predict which environmental changes and trends will affect their businesses
visible artifacts
visible signs of an organization’s culture, such as the office design and layout, company dress code, and company benefits and perks, like stock options, personal parking spaces, or the private company dining room
accommodative strategy
a social responsiveness strategy in which a company accepts responsibility for a problem and does all that society expects to solve that problem
concentration of effect
the total harm or benefit that an act produces on the average person
conventional level of moral development
the second level of moral development in which people make decisions that conform to societal expectations
defensive strategy
a social responsiveness strategy in which a company admits responsibility for a problem but does the least required to meet societal expectations
discretionary responsibility
the expectation that a company will voluntarily serve a social role beyond its economic, legal, and ethical responsibilities
economic responsibility
the expectation that a company will make a profit by producing a valued product or service
employee shrinkage
employee theft of company merchandise
ethical behavior
behavior that conforms to a society’s accepted principles of right and wrong
ethical intensity
the degree of concern people have about an ethical issue
ethical responsibility
a company’s social responsibility not to violate accepted principles of right and wrong when conducting its business
ethics
the set of moral principles or values that defines right and wrong for a person or group
legal responsibility
a company’s social responsibility to obey society’s laws and regulations
magnitude of consequences
the total harm or benefit derived from an ethical decision
overt integrity test
a written test that estimates job applicants’ honesty by directly asking them what they think or feel about theft or about punishment of unethical behaviors
personal aggression
hostile or aggressive behavior toward others
personality-based integrity test
a written test that indirectly estimates job applicants’ honesty by measuring psychological traits, such as dependability and conscientiousness
political deviance
using one’s influence to harm others in the company
postconventional level of moral development
the third level of moral development in which people make decisions based on internalized principles
preconventional level of moral development
the first level of moral development in which people make decisions based on selfish reasons
primary stakeholder
any group on which an organization relies for its long term survival
principle of distributive justice
an ethical principle that holds that you should never take any action that harms the least fortunate among us: the poor, the uneducated, the unemployed
principle of government requirements
an ethical principle that holds that you should never take any action that violates the law, for the law represents the minimal moral standard
principle of individual rights
an ethical principle that holds that you should never take any action that infringes on others’ agreed-upon rights
principle of long-term self-interest
an ethical principle that holds that you should never take any action that is not in your or your organization’s long-term self-interest
principle of personal virtue
an ethical principle that holds that you should never do anything that is not honest, open, and truthful and that you would not be glad to see reported in the newspapers or on TV
principle of religious injunctions
an ethical principle that holds that you should never take any action that is not kind and that does not build a sense of community
principle of utilitarian benefits
an ethical principle that holds that you should never take any action that does not result in greater good for society
proactive strategy
a social responsiveness strategy in which a company anticipates responsibility for a problem before it occurs and does more than society expects to address the problem
probability of effect
the chance that something will happen and then harm others
production deviance
unethical behavior that hurts the quality and quantity of work produced
property deviance
unethical behavior that hurts the quality and quantity of work produced
proximity of effect
the social, psychological, cultural, or physical distance between a decision maker and those affected by his or her decisions
reactive strategy
a social responsiveness strategy in which a company does less than society expects
secondary stakeholder
any group that can influence or be influenced by a company and can affect public perceptions about its socially responsible behavior
shareholder model
a view of social responsibility that holds that an organization’s overriding goal should be to maximize profit for the benefit of shareholders
social consensus
agreement on whether behavior is bad or good
social responsibility
a business’s obligation to pursue policies, make decisions, and take actions that benefit society
social responsiveness
refers to a company’s strategy for responding to stakeholders’ economic, legal, ethical, or discretionary expectations concerning social responsibility
stakeholder model
a theory of corporate responsibility that holds that management’s most important responsibility, long-term survival, is achieved by satisfying the interests of multiple corporate stakeholders
stakeholders
persons or groups with a “stake” or legitimate interest in a company’s actions
temporal immediacy
the time between an act and the consequences the act produces
whistleblowing
reporting others’ ethics violations to management or legal authorities
workplace deviance
unethical behavior that violates organizational norms about right and wrong
A-type conflict (affective conflict)
disagreement that focuses on individuals or personal issues
absolute comparisons
a process in which each decision criterion is compared to a standard or ranked on its own merits
action plan
the specific steps, people, and resources needed to accomplish a goal
brainstorming
a decision-making method in which group members build on each others’ ideas to generate as many alternative solutions as possible
budgeting
quantitative planning through which managers decide how to allocate available money to best accomplish company goals
C-type confict (cognitive conflict)
disagreement that focuses on problem- and issue-related differences of opinion
decision criteria
the standards used to guide judgments and decisions
decision making
the process of choosing a solution from available alternatives
delphi technique
a decision-making method in which members of a panel of experts respond to questions and to each other until reaching agreement on an issue
devil’s advocacy
a decision-making method in which an individual or a subgroup is assigned the role of a critic
distal goals
long-term or primary goals
electronic brainstorming
a decision-making method in which group members use computers to build on each others’ ideas and generate many alternative solutions
evaluation apprehension
fear of what others will think of your ideas
goal commitment
the determination to achieve a goal
groupthink
a barrier to good decision making caused by pressure within a group for members to agree with each other
management by objectives (MBO)
a four-step process in which managers and employees discuss and select goals, develop tactical plans, and meet regularly to review progress toward goal accomplishment
maximizing
choosing the best Alternative
mission
a statement of a company’s overall goal that unifies company-wide efforts toward its vision, stretches and challenges the organization, and possesses a finish line and a time frame
nominal group technique
a decision-making method that begins and ends by having group members quietly write down and evaluate ideas to be shared with the group
operational plans
day-to-day plans, developed and implemented by lower-level managers, for producing or delivering the organization’s products and services over a 30-day to six-month period
options-based planning
maintaining flexibility by making small, simultaneous investments in many alternative plans
planning
choosing a goal and developing a strategy to achieve that goal
policy
a standing plan that indicates the general course of action that should be taken in response to a particular event or situation
problem
a gap between a desired state and an existing state
procedure
a standing plan that indicates the specific steps that should be taken in response to a particular event
production blocking
a disadvantage of face-to-face brainstorming in which a group member must wait to share an idea because another member is presenting an idea
proximal goals
short-term goals or Subgoals
rational decision making
a systematic process of defining problems, evaluating alternatives, and choosing optimal solutions
relative comparisons
a process in which each criterion is compared directly to every other criterion
rules and regulations
standing plans that describe how a particular action should be performed or what must happen or not happen in response to a particular event
S.M.A.R.T. goals
goals that are specific, measurable, attainable, realistic, and timely
satisficing
choosing a “good enough” Alternative
single-use plans
plans
that cover unique,one-time-only events
slack resources
a cushion of extra resources that can be used with options-based planning to adapt to unanticipated change, problems, or opportunities
standing plans
plans used repeatedly to handle frequently recurring events
strategic plans
overall company plans that clarify how the company will serve customers and position itself against competitors over the next two to five years
tactical plans
plans created and implemented by middle managers that specify how the company will use resources, budgets, and people over the next six months to two years to accomplish specific goals within its mission
vision
a statement of a company’s purpose or reason for existing
acquisition
the purchase of a company by another company
analyzers
those who adopt an adaptive strategy that seeks to minimize risk and maximize profits by following or imitating the proven successes of prospectors
attack
a competitive move designed to reduce a rival’s market share or profits
bargaining power of buyers
a measure of the influence that customers have on a firm’s prices
bargaining power of suppliers
a measure of the influence that suppliers of parts, materials, and services to firms in an industry have on the prices of these inputs
BCG matrix
a portfolio strategy, developed by the Boston Consulting Group, that categorizes a corporation’s businesses by growth rate and relative market share, and helps managers decide how to invest corporate funds
cash cow
a company with a large share of a slow-growing market
character of the rivalry
a measure of the intensity of competitive behavior between companies in an industry
competitive advantage
providing greater value for customers than competitors can
competitive inertia
a reluctance to change strategies or competitive practices that have been successful in the past
core capabilities
the internal decision-making routines, problem-solving processes, and organizational cultures that determine how efficiently inputs can be turned into outputs
core firms
the central companies in a strategic Group
corporate-level strategy
the overall organizational strategy that addresses the question “What business or businesses are we in or should we be in?”
cost leadership
the positioning strategy of producing a product or service of acceptable quality at consistently lower production costs than competitors can, so that the firm can offer the product or service at the lowest price in the industry
defenders
those who adopt an adaptive strategy aimed at defending strategic positions by seeking moderate, steady growth and by offering a limited range of high-quality products and services to a well-defined set of customers
differentiation
the positioning strategy of providing a product or service that is sufficiently different from competitors’ offerings that customers are willing to pay a premium price for it
direct competition
the rivalry between two companies that offer similar products and services, acknowledge each other as rivals, and act and react to each other’s strategic actions
distinctive competence
what a company can make, do, or perform better than its competitors
diversification
a strategy for reducing risk by owning a variety of items (stocks or, in the case of a corporation, types of businesses) so that the failure of one stock or one business does not doom the entire portfolio
dog
a company with a small share of a slow-growing market
firm-level strategy
a corporate strategy that addresses the question “How should we compete against a particular firm?”
focus strategy
the positioning strategy of using cost leadership or differentiation to produce a specialized product or service for a limited, specially targeted group of customers in a particular geographic region or market segment
grand strategy
a broad corporate-level strategic plan used to achieve strategic goals and guide the strategic alternatives that managers of individual businesses or subunits may use
growth strategy
a strategy that focuses on increasing profits, revenues, market share, or the number of places in which the company does business
imperfectly imitable resources
resources that are impossible or extremely costly or difficult for other firms to duplicate
industry-level strategy
a corporate strategy that addresses the question “How should we compete in this industry?”
market commonality
the degree to which two companies have overlapping products, services, or customers in multiple markets
nonsubstitutable resource
a resource that produces value or competitive advantage and has no equivalent substitutes or replacements
portfolio strategy
a corporate-level strategy that minimizes risk by diversifying investment among various businesses or product lines
prospectors
those who adopt an adaptive strategy that seeks fast growth by searching for new market opportunities, encouraging risk taking, and being the first to bring innovative new products to market
question mark
a company with a small share of a fast-growing market
rare resources
resources that are not controlled or possessed by many competing firms
reactors
those who take an adaptive strategy of not following a consistent strategy, but instead reacting to changes in the external environment after they occur
recovery
the strategic actions taken after retrenchment to return to a growth strategy
related diversification
creating or acquiring companies that share similar products, manufacturing, marketing, technology, or cultures
resource similarity
the extent to which a competitor has similar amounts and kinds of resources
resources
the assets, capabilities, processes, information, and knowledge that an organization uses to improve its effectiveness and efficiency, create and sustain competitive advantage, and fulfill a need or solve a problem
response
a competitive countermove, prompted by a rival’s attack, to defend or improve a company’s market share or profit
retrenchment strategy
a strategy that focuses on turning around very poor company performance by shrinking the size or scope of the business
secondary firms
firms in a strategic group that follow strategies related to but somewhat different from those of core firms
situational (SWOT) analysis
an assessment of the strengths and weaknesses in an organization’s internal environment and the opportunities and threats in its external environment
stability strategy
a strategy that focuses on improving the way in which the company sells the same products or services to the same customers
star
a company with a large share of a fast-growing Market
strategic dissonance
a discrepancy between a company’s intended strategy and the strategic actions managers take when implementing that strategy
strategic group
a group of companies within an industry that top managers choose to compare, evaluate, and benchmark strategic threats and opportunities
strategic reference points
the strategic targets managers use to measure whether a firm has developed the core competencies it needs to achieve a sustainable competitive advantage
sustainable competitive advantage
a competitive advantage that other companies have tried unsuccessfully to duplicate and have, for the moment, stopped trying to duplicate
threat of new entrants
a measure of the degree to which barriers to entry make it easy or difficult for new companies to get started in an industry
threat of substitute products or services
a measure of the ease with which customers can find substitutes for an industry’s products or services
unrelated diversification
creating or acquiring companies in completely unrelated businesses
valuable resource
a resource that allows companies to improve efficiency and effectiveness
change agent
the person formally in charge of guiding a change effort
change forces
forces that produce differences in the form, quality, or condition of an organization over time
change intervention
the process used to get workers and managers to change their behavior and work practices
coercion
using formal power and authority to force others to change
compression approach to innovation
an approach to innovation that assumes that incremental innovation can be planned using a series of steps and that compressing those steps can speed innovation
creative work environments
workplace cultures in which workers perceive that new ideas are welcomed, valued, and encouraged
creativity
the production of novel and useful ideas
design competition
competition between old and new technologies to establish a new technological standard or dominant design
design iteration
a cycle of repetition in which a company tests a prototype of a new product or service, improves on that design, and then builds and tests the improved prototype
discontinuous change
the phase of a technology cycle characterized by technological substitution and design competition
dominant design
a new technological design or process that becomes the accepted market standard
experiential approach to innovation
an approach to innovation that assumes a highly uncertain environment and uses intuition, flexible options, and hands-on experience to reduce uncertainty and accelerate learning and understanding
flow
a psychological state of effortlessness, in which you become completely absorbed in what you’re doing and time seems to pass quickly
General Electric workout
a three-day meeting in which managers and employees from different levels and parts of an organization quickly generate and act on solutions to specific business problems
generational change
change based on incremental improvements to a dominant technological design such that the improved technology is fully backward compatible with the older technology
incremental change
the phase of a technology cycle in which companies innovate by lowering costs and improving the functioning and performance of the dominant technological design
innovation streams
patterns of innovation over time that can create sustainable competitive advantage
milestones
formal project review points used to assess progress and performance
multifunctional teams
work teams composed of people from different departments
organizational change
a difference in the form, quality, or condition of an organization over time
organizational decline
a large decrease in organizational performance that occurs when companies don’t anticipate, recognize, neutralize, or adapt to the internal or external pressures that threaten their survival
organizational development
a philosophy and collection of planned change interventions designed to improve an organization’s long-term health and performance
organizational innovation
the successful implementation of creative ideas in organizations
product prototype
a full-scale, working model that is being tested for design, function, and reliability
refreezing
supporting and reinforcing new changes so that they stick
resistance forces
forces that support the existing state of conditions in organizations
resistance to change
opposition to change resulting from self-interest, misunderstanding and distrust, or a general intolerance for change
results-driven change
change created quickly by focusing on the measurement and improvement of results
S-curve pattern of innovation
a pattern of technological innovation characterized by slow initial progress, then rapid progress, and then slow progress again as a technology matures and reaches its limits
technological discontinuity
a scientific advance or a unique combination of existing technologies creates a significant breakthrough in performance or function
technological lockout
when a new dominant design (i.e., a significantly better technology) prevents a company from competitively selling its products or makes it difficult to do so
technological substitution
the purchase of new technologies to replace older ones
technology cycle
a cycle that begins with the birth of a new technology and ends when that technology reaches its limits and is replaced by a newer, substantially better technology
testing
the systematic comparison of different product designs or design iterations
unfreezing
getting the people affected by change to believe that change is needed
Asia-Pacific Economic Cooperation (APEC)
a regional trade agreement between Australia, Canada, Chile, the People’s Republic of China, Hong Kong, Japan, Mexico, New Zealand, Papua New Guinea, Peru, Russia, South Korea, Taiwan, the United States, and all members of ASEAN, except Cambodia, Lao PDR, and Myanmar
Association of Southeast Asian Nations (ASEAN)
a regional trade agreement between Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam
Central America Free Trade Agreement (CAFTA)
a regional trade agreement between Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, and the United States
cooperative contract
an agreement in which a foreign business owner pays a company a fee for the right to conduct that business in his or her country
customs classification
a classification assigned to imported products by government officials that affects the size of the tariff and imposition of import quotas
direct foreign investment
a method of investment in which a company builds a new business or buys an existing business in a foreign country
expatriate
someone who lives and works outside his or her native country
exporting
selling domestically produced products to customers in foreign countries
franchise
a collection of networked firms in which the manufacturer or marketer of a product or service, the franchisor, licenses the entire business to another person or organization, the franchisee
General Agreement on Tariffs and Trade (GATT)
a worldwide trade agreement that reduced and eliminated tariffs, limited government subsidies, and established protections for intellectual property
global business
the buying and selling of goods and services by people from different countries
global consistency
when a multinational company has offices, manufacturing plants, and distribution facilities in different countries and runs them all using the same rules, guidelines, policies, and procedures
global new ventures
new companies that are founded with an active global strategy and have sales, employees, and financing in different countries
government import standard
a standard ostensibly established to protect the health and safety of citizens but, in reality, often used to restrict imports
joint venture
a strategic alliance in which two existing companies collaborate to form a third, independent company
licensing
an agreement in which a domestic company, the licensor, receives royalty payments for allowing another company, the licensee, to produce the licensor’s product, sell its service, or use its brand name in a specified foreign market
local adaptation
when a multinational company modifies its rules, guidelines, policies, and procedures to adapt to differences in foreign customers, governments, and regulatory agencies
Maastricht Treaty of Europe
a regional trade agreement between most European countries
multinational corporation
a corporation that owns businesses in two or more countries
national culture
the set of shared values and beliefs that affects the perceptions, decisions, and behavior of the people from a particular country
nontariff barriers
nontax methods of increasing the cost or reducing the volume of imported goods
North American Free Trade Agreement (NAFTA)
a regional trade agreement between the United States, Canada, and Mexico
policy uncertainty
the risk associated with changes in laws and government policies that directly affect the way foreign companies conduct business
political uncertainty
the risk of major changes in political regimes that can result from war, revolution, death of political leaders, social unrest, or other influential events
protectionism
a government’s use of trade barriers to shield domestic companies and their workers from foreign competition
purchasing power
a comparison of the relative cost of a standard set of goods and services in different countries
quota
a limit on the number or volume of imported products
regional trading zones
areas in which tariff and nontariff barriers on trade between countries are reduced or eliminated
strategic alliance
an agreement in which companies combine key resources, costs, risk, technology, and people
subsidies
government loans, grants, and tax deferments given to domestic companies to protect them from foreign competition
tariff
a direct tax on imported goods
trade barriers
government-imposed regulations that increase the cost and restrict the number of imported goods
Union of South American Nations (USAN)
a regional trade agreement between Argentina, Brazil, Paraguay, Uruguay, Venezuela, Bolivia, Colombia, Ecuador, Peru, Guyana, Suriname, and Chile
voluntary export restraints
voluntarily imposed limits on the number or volume of products exported to a particular country
wholly owned affiliates
foreign offices, facilities, and manufacturing plants that are 100 percent owned by the parent company
World Trade Organization (WTO)
as the successor to GATT, the only international organization dealing with the global rules of trade between nations. Its main function is to ensure that trade flows as smoothly, predictably, and freely as possible.