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4 Cards in this Set
- Front
- Back
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Strategic Pricing
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- Cost Plus
- Competitive Benchmarking - Value-based - Skimming - Bundling |
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Business Situation (3C's and a P)
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- Company
- Customers - Competitors - Products |
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Ansoff Matrix (Growth 2X2)
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New Cust X New Prod = Diversification
New Cust X Exist Prod = Market Extension Exist Cust X New Prod = Product Development Exist Cust X Exist Prod = Market Penetration |
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McKinsey 7S Framework
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Strategy
Structure Systems Skills Staff Style Shared Values |
