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7 Cards in this Set

  • Front
  • Back
Global Village
-the concept of a boundaryless world where goods and services are produced and marketed worldwide
Licensing
-an agreement primarily used by manufacturing businesses in which an organization gives another the right, for a fee, to make or sell its products, using its technology or product specifications
Franchising
-an agreement primarily used by service businesses in which an organization gives another organization the right, for a fee, to use importing its name and operating methods
Transnational Organization
A structural arrangement for global organizations that eliminates artificial geographical barriers.
Global Strategic Alliance
A partnership between an organization and a foreign company partner(s) in which resources and knowledge are shared in developing new products or building production facilities
Foreign Subsidiary
A direct investment in a foreign country that involves setting up a separate and independent facility or office
Parochialism
A narrow focus in which managers see things only through their own eyes and from their own perspective