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7 Cards in this Set
- Front
- Back
Global Village
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-the concept of a boundaryless world where goods and services are produced and marketed worldwide
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Licensing
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-an agreement primarily used by manufacturing businesses in which an organization gives another the right, for a fee, to make or sell its products, using its technology or product specifications
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Franchising
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-an agreement primarily used by service businesses in which an organization gives another organization the right, for a fee, to use importing its name and operating methods
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Transnational Organization
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A structural arrangement for global organizations that eliminates artificial geographical barriers.
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Global Strategic Alliance
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A partnership between an organization and a foreign company partner(s) in which resources and knowledge are shared in developing new products or building production facilities
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Foreign Subsidiary
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A direct investment in a foreign country that involves setting up a separate and independent facility or office
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Parochialism
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A narrow focus in which managers see things only through their own eyes and from their own perspective
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