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49 Cards in this Set

  • Front
  • Back

Mission vs. vision

current vs. future

Goals vs. objectives

both are targets; goals are general; objectives are specific, measureable, and dated

Strategies vs. tactics

both are actions; strategies are general; tactics are specific

Strategic Mission

differentiate mission statement from strategic mission; who we are, what we do, where we do it; often reflects a company's generic strategy (strategic posture); the corporate fingerprint: what makes us unique?

Porter's generic strategies

low cost, differentiation, segmentation

The key question regarding mission is

what business are we really in?

Corollary

when making a decision about what business we're in, we should consider where we would be most competitive

Public mission statements

mission statements are useful, they are for the real world, should be 25 words or less, should help me make decisions about what's most important, how I should spend my time, what's rewarded

Level 5 leadership

self-effacing, reserved, quiet. Personal humility, professional will

First who, then what

get the right people on the bus, wrong people off the bus, right people in the right seats; then drive

Confront the brutal facts

be realistic about their current situation

The hedgehog concept

what are you passionate about; what can you be the best in the world at; what drives your economic engine

Culture matters (discipline)

a substitute for controls, bureaucracy

Technology accelerators

technology is never the strategy, focused application is

Deliberate practice in business

not just getting done, but getting better; requires focus-identifying the steps, what makes each work, how to get better at each; practice and feedback

What's out there and why does it matter

outside your business' walls, what keeps you awake at night> what gets you out of bed in the morning?

External analysis

useful because it allow you to explore the O&T side of the SWOT; necessary for performing a strategic analysis of a particular firm; building block

PESTLE

Macro-environment analysis


political, economic, socio-cultural, technological, legal, environmental

Porter's five forces

current competitors, potential entrants, buyers, suppliers, substitute products

Threat of new entrants

depends on the barriers to entry that are present, coupled with the reaction from existing competitors that the entrant can expect

Bargaining power of buyers

buyers compete with the industry by forcing down prices, bargaining for higher quality or more services, and playing competitors against each other—all at the expense of industry profitability

Bargaining power of suppliers

threatening to raise prices or reduce the quality of purchased goods and services

Threat of substitute products

searching for other products that can perform the same function as the product of the industry

Barriers to entry

economies of scale, product differentiation, capital requirements, access to dist. Channels, cost disadvantages independent of scale, government policy

Porter's value chain-primary activities

inbound logistics, operations/production, outbound logistics, marketing and sales, service

Porter's value chain-support activities

procurement, technology development/R&D, human resource management, firm infrastructure/top management

Mistakes in environmental analysis can be avoided by

don't substitute forecasts for reality; create alternative possible futures; consider alternative possible pasta; search for causal processes; identify key events, key success factors, and their consequences, develop an integrated analytical approach

Competition

is at the core of the success or failure of firms

Competitive strategy

the search for a favorable competitive position in an industry, the fundamental arena in which competition occurs

Two central questions of competitive strategy

attractiveness of industries for long-term profitability and the factors that determine it; the determinants of relative competitive position within an industry

Competitive advantage grows fundamentally out of

value a firm is able to create for its buyers that exceeds the firm's cost of creating it

Value is

what buyers are willing to pay

Superior value stems from

offering lower prices than competitors for equivalent benefits or providing unique benefits that more than offset a higher price

Two basic types of competitive advantage

cost leadership and differentiation

Competitive scope

the range of a firm's activities

The first fundamental determinant of a firm's profitability is

industry attractiveness

The collective strength of these five competitive forces determines

the ability of firms in an industry to earn, on average, rates of return on investment in excess of the cost of capital

The five forces determine industry profitability because

they influence the prices, costs, and required investment of firms in an industry

Industry structure

the underlying economic and technical characteristics of an industry

The threat of entry determines

the likelihood that new firms will enter an industry and compete away the value, either passing it on to buyers in the form of lower prices or dissipating it by raising the costs of competing

The power of buyers determines

the extent to which they retain most of the value created for themselves, leaving firms in an industry only modest returns

Threat of substitutes determines

the extent to which some other product can meet the same buyer needs, and this places a ceiling on the amount a buyer is willing to pay for an industry's product

The power of suppliers determines

the extent to which value created for buyers will be appropriated by suppliers rather than by firms already in an industry will compete away the value they create for buyers among themselves, passing it on to buyers in lower prices or dissipating it in higher costs of competing

Exit barriers

keep firms from leaving an industry when there is too much capacity, and prolong periods of excess capacity

Positioning

determines whether a firm's profitability is above or below the industry average

Sustainable competitive advantage

the fundamental basis of above-average performance in the long run

The two basic types of competitive advantage combined with the scope of activities for which a firm seeks to achieve them lead to three generic strategies for achieving above-average performance in an industry

cost leadership, differentiation, and focus

The focus strategy has two variants

cost focus and differentiation focus

Cost leadership

a firm sets out to become the low-cost producer in its industry; the firm has a broad scope and serves many industry segments, and may even operate in related industries