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49 Cards in this Set
- Front
- Back
Mission vs. vision |
current vs. future |
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Goals vs. objectives |
both are targets; goals are general; objectives are specific, measureable, and dated |
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Strategies vs. tactics |
both are actions; strategies are general; tactics are specific |
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Strategic Mission |
differentiate mission statement from strategic mission; who we are, what we do, where we do it; often reflects a company's generic strategy (strategic posture); the corporate fingerprint: what makes us unique? |
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Porter's generic strategies |
low cost, differentiation, segmentation |
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The key question regarding mission is |
what business are we really in? |
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Corollary |
when making a decision about what business we're in, we should consider where we would be most competitive |
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Public mission statements |
mission statements are useful, they are for the real world, should be 25 words or less, should help me make decisions about what's most important, how I should spend my time, what's rewarded |
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Level 5 leadership |
self-effacing, reserved, quiet. Personal humility, professional will |
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First who, then what |
get the right people on the bus, wrong people off the bus, right people in the right seats; then drive |
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Confront the brutal facts |
be realistic about their current situation |
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The hedgehog concept |
what are you passionate about; what can you be the best in the world at; what drives your economic engine |
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Culture matters (discipline) |
a substitute for controls, bureaucracy |
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Technology accelerators |
technology is never the strategy, focused application is |
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Deliberate practice in business |
not just getting done, but getting better; requires focus-identifying the steps, what makes each work, how to get better at each; practice and feedback |
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What's out there and why does it matter |
outside your business' walls, what keeps you awake at night> what gets you out of bed in the morning? |
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External analysis |
useful because it allow you to explore the O&T side of the SWOT; necessary for performing a strategic analysis of a particular firm; building block |
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PESTLE |
Macro-environment analysis political, economic, socio-cultural, technological, legal, environmental |
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Porter's five forces |
current competitors, potential entrants, buyers, suppliers, substitute products |
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Threat of new entrants |
depends on the barriers to entry that are present, coupled with the reaction from existing competitors that the entrant can expect |
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Bargaining power of buyers |
buyers compete with the industry by forcing down prices, bargaining for higher quality or more services, and playing competitors against each other—all at the expense of industry profitability |
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Bargaining power of suppliers |
threatening to raise prices or reduce the quality of purchased goods and services |
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Threat of substitute products |
searching for other products that can perform the same function as the product of the industry |
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Barriers to entry |
economies of scale, product differentiation, capital requirements, access to dist. Channels, cost disadvantages independent of scale, government policy |
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Porter's value chain-primary activities |
inbound logistics, operations/production, outbound logistics, marketing and sales, service |
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Porter's value chain-support activities |
procurement, technology development/R&D, human resource management, firm infrastructure/top management |
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Mistakes in environmental analysis can be avoided by |
don't substitute forecasts for reality; create alternative possible futures; consider alternative possible pasta; search for causal processes; identify key events, key success factors, and their consequences, develop an integrated analytical approach |
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Competition |
is at the core of the success or failure of firms |
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Competitive strategy |
the search for a favorable competitive position in an industry, the fundamental arena in which competition occurs |
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Two central questions of competitive strategy |
attractiveness of industries for long-term profitability and the factors that determine it; the determinants of relative competitive position within an industry |
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Competitive advantage grows fundamentally out of |
value a firm is able to create for its buyers that exceeds the firm's cost of creating it |
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Value is |
what buyers are willing to pay |
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Superior value stems from |
offering lower prices than competitors for equivalent benefits or providing unique benefits that more than offset a higher price |
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Two basic types of competitive advantage |
cost leadership and differentiation |
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Competitive scope |
the range of a firm's activities |
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The first fundamental determinant of a firm's profitability is |
industry attractiveness |
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The collective strength of these five competitive forces determines |
the ability of firms in an industry to earn, on average, rates of return on investment in excess of the cost of capital |
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The five forces determine industry profitability because |
they influence the prices, costs, and required investment of firms in an industry |
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Industry structure |
the underlying economic and technical characteristics of an industry |
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The threat of entry determines |
the likelihood that new firms will enter an industry and compete away the value, either passing it on to buyers in the form of lower prices or dissipating it by raising the costs of competing |
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The power of buyers determines |
the extent to which they retain most of the value created for themselves, leaving firms in an industry only modest returns |
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Threat of substitutes determines |
the extent to which some other product can meet the same buyer needs, and this places a ceiling on the amount a buyer is willing to pay for an industry's product |
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The power of suppliers determines |
the extent to which value created for buyers will be appropriated by suppliers rather than by firms already in an industry will compete away the value they create for buyers among themselves, passing it on to buyers in lower prices or dissipating it in higher costs of competing |
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Exit barriers |
keep firms from leaving an industry when there is too much capacity, and prolong periods of excess capacity |
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Positioning |
determines whether a firm's profitability is above or below the industry average |
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Sustainable competitive advantage |
the fundamental basis of above-average performance in the long run |
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The two basic types of competitive advantage combined with the scope of activities for which a firm seeks to achieve them lead to three generic strategies for achieving above-average performance in an industry |
cost leadership, differentiation, and focus |
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The focus strategy has two variants |
cost focus and differentiation focus |
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Cost leadership |
a firm sets out to become the low-cost producer in its industry; the firm has a broad scope and serves many industry segments, and may even operate in related industries |