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25 Cards in this Set
- Front
- Back
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What is Social Classes shaped like |
dimond |
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Social Classes determinants |
income occupation education language location possessions Family |
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Personal Influences Self Idenity |
Concept of ideal self what you wish to be can influence the types of products you buy
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Personal Influences Personality |
most of us have our own personality that helps us to shape and guide us in our lives and in the products we purchase. Personality is expressed by our behavior |
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Personal Influences Lifestyle |
the way that we choose to spend our time and personal resources. Lifestyle influences our choices in the products we buy and media we consume |
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Personal Influences Age and Lifestage |
a persons age alters their product selections. Life stage which involves the events experienced by individuals can play a similar role |
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Personal Influences Vocation |
a persons occupation impacts the types of products purchased. |
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Personal Influences Afluence |
a persons financial means alters what products can be considered. |
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Personality |
Internal Characteristics of how one lives |
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Life Style |
External characteristics of how one lives |
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Dogmatism |
Open/Closed mindeness |
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Self Monitoring |
ability to look to others for clues on how to behave |
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Need for cognition |
pleasure from thinking |
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Innovativeness |
need to have latest |
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materailsim |
need to possess |
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compulsive consumption |
have to spend it |
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variety/novelty seeking |
different expereinces |
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Psychological Motivation |
what drives people to take action to fulfill a need or want |
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Psychological attitude/behavior |
attitude is a state of readiness that influences how we respond to a stimuli. Attitude is developed from ones experiences and is comprised of 3 components. Feelings, Actions, and Knowledge. A belief is a sense of truth about something and are what individuals know can influence attitudes |
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Psychological Learning |
includes 4 elements: drive, cue, response, and reinforcement. |
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Psychological Perception |
Cognitive sense of received stimuli that can influence behaviors. Many people can recall scents or sounds from their childhood. Often stimuli will be processed subliminally but can have an impact on decision making. |
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Selective Distortion |
Consumer changes or distorts information that conflicts with feelings of beliefs |
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Selective Retention |
consumer remembers only that information that supports personal beliefs |
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Marketing implications of Perception |
Price & name brands Quality and reliability Foreign consumer perception |
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Situational Influences Context |
depending on circumstances one might create a different set of requirements for their purchases |
