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7 Cards in this Set

  • Front
  • Back
who does marketing affect
all individuals, org's, industries, and countries
what is marketing?
AMA definition
organized function and set of processes for creating, communicating, distributing, promoting, and pricing products
exchange
the trade of things of value b/t buyer and seller so each is better afterward
marketing dept. resonsible for?
facilitating relationships, partnerships, and alliances with customers/shareholders, suppliers, other orgs.
4 factors for marketing to occur
1)2 or more parties w/ unsatisfied needs 2)a desire and ability on their part to be satisfied 3)a way for the parties to communicate 4)something exchange
when does marketing occur?
when transaction takes place and both buyer and seller exchange something for value
what does marketing focus on?
assessing and satisfying consumer needs