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26 Cards in this Set

  • Front
  • Back
The buying behavior of final consumers--individuals and households who buy goods and services for personal consumption
Consumer buyer behavior
all the individuals and households who buy or acquire goods and servies for personal cosumption
consumer market
the set of basic values, perceptions, wants and behaviors learbed bya member of society from family and other important institutions
a groupe of people with shared value systems based on common life experiences and situations
relatively permanent and ordered divisions in a society whose members share similar values, interests, and bahviors
social class
two or more people who interact to accomplish indidvidual or mutal goals
person within a regerence group who, because of speical skills, knowledge, personality, or other characterisitcs, exertssocial influence on ohers
opinion leader
A person's pattern of living as expressed in his or her activities, intersts, and opinions
the unique psychological characteristics that led to relatively consistent and lasting responses to one's own environment
the specific mix of himan traits that may be attributed to a particular brand
brand personality
a need that is sufficiently pressing to direct the person to seek satisfaction of the need
motive or drive
the process by which people select, organize, and interpret information to form a meaningful picture of the world
changes in an individuals bahavior arising from experience
a descriptive thought that a person has about something
a person's relatively consistent ealuations, feelings, and tendencies toward an object or idea
consumer buying behavior in situations harcterized by high consumer onvolvement in a purchase and significant perceived differences among brands
complex buying behavior
consumer buying behavior in situations characterized by high involvement buy few perceived differences among brands
dissonance-reducing buying behavior
consumer buying behavior in situations characterized by low consumer involvement and few significant perceived brand differences
habitual buying behavior
consumer buying behavior in situations characterized by low consumer involvement but significant perceived brand differences
variety-seeking buying behavior
the first stage of the buyer deisions process, in which the consumer recognizes a problem or need
need recognition
the stage of te buyer decision process in which the consumer is aroused to search for more information: the consumer may simply have heightened attention or may go into active informaiton search
information search
the stage of te buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set
alternative evaluation
the stage of the buyer decision process in which the conusmers takes further action after purchase, based on their satisfaction or dissatisfaction
postpurchase behavior
buyer discomfort cused by postpurchase conflict
cognitive dissonance
a good, service, or idea that is perceived by some potential cusotmers as new
new product
the mental proces through which an individual passes from first hearing about an innovation to final adoption
adoption process