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26 Cards in this Set
- Front
- Back
The buying behavior of final consumers--individuals and households who buy goods and services for personal consumption
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Consumer buyer behavior
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all the individuals and households who buy or acquire goods and servies for personal cosumption
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consumer market
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the set of basic values, perceptions, wants and behaviors learbed bya member of society from family and other important institutions
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culture
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a groupe of people with shared value systems based on common life experiences and situations
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subculture
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relatively permanent and ordered divisions in a society whose members share similar values, interests, and bahviors
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social class
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two or more people who interact to accomplish indidvidual or mutal goals
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group
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person within a regerence group who, because of speical skills, knowledge, personality, or other characterisitcs, exertssocial influence on ohers
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opinion leader
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A person's pattern of living as expressed in his or her activities, intersts, and opinions
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lifestyle
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the unique psychological characteristics that led to relatively consistent and lasting responses to one's own environment
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personality
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the specific mix of himan traits that may be attributed to a particular brand
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brand personality
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a need that is sufficiently pressing to direct the person to seek satisfaction of the need
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motive or drive
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the process by which people select, organize, and interpret information to form a meaningful picture of the world
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perception
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changes in an individuals bahavior arising from experience
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learning
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a descriptive thought that a person has about something
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belief
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a person's relatively consistent ealuations, feelings, and tendencies toward an object or idea
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attitude
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consumer buying behavior in situations harcterized by high consumer onvolvement in a purchase and significant perceived differences among brands
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complex buying behavior
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consumer buying behavior in situations characterized by high involvement buy few perceived differences among brands
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dissonance-reducing buying behavior
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consumer buying behavior in situations characterized by low consumer involvement and few significant perceived brand differences
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habitual buying behavior
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consumer buying behavior in situations characterized by low consumer involvement but significant perceived brand differences
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variety-seeking buying behavior
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the first stage of the buyer deisions process, in which the consumer recognizes a problem or need
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need recognition
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the stage of te buyer decision process in which the consumer is aroused to search for more information: the consumer may simply have heightened attention or may go into active informaiton search
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information search
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the stage of te buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set
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alternative evaluation
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the stage of the buyer decision process in which the conusmers takes further action after purchase, based on their satisfaction or dissatisfaction
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postpurchase behavior
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buyer discomfort cused by postpurchase conflict
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cognitive dissonance
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a good, service, or idea that is perceived by some potential cusotmers as new
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new product
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the mental proces through which an individual passes from first hearing about an innovation to final adoption
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adoption process
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