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7 Cards in this Set
- Front
- Back
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image makers |
creating the image of someone in a negative or positive way, commonly used with politicians |
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white wash corporate imagery |
selling a companies image rather then the product, commonly used with corporations pretending to be eco friendly |
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drawing on trendy issues |
using trends to help sell the product. example is saying the product is low fat to target overweight people |
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consumer weaknesses |
playing on the consumers weaknesses, prejudices, and fears to sell the product |
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jargon |
repeating slogans over and over again and so they get ingrained in our minds |
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promise ad |
promises to satisfy desires or allay fears if you buy the product |
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identification ad |
sell the product by getting us to identify with the product. |
