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19 Cards in this Set
- Front
- Back
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In the skittles example in class who ate more skittles? Those in small packages or in a big bowl? |
Small packages |
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What are the 5 steps in the buyers process |
Need recognition Information search Evaluation of alternatives Purchase decision Post purchase behaviour |
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What are two things that can effect how much effort is put into this decision making? |
Involvement or relative importance of the consequences.
Perceived risk, purchase decisions affect financially |
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In a low risk purchase what do you (the consumer) use? |
Habitual decision making |
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In a high risk purchase what does (the consumer) you use? |
Extended problem solving |
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In needs recognition what's an example of internal stimuli? External stimuli? |
Internal: hunger or thirst (needs Maslow) External: an advertisement |
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What are some sources used in information search? |
Personal sources Commercial sources Public sources Experiential sources |
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Briefly explain evaluation of alternatives, purchase decision, and post purchase evaluation |
E of A: how the consumer processes info to arrive at a choice Purchase decision: formation of purchase intentions occur first then decision is made Post purchase behaviour: consumer satisfaction Performance smaller expectations = disappointment Equal then satisfaction Greater then delight |
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What are the sixty adoption stages in marketing |
Awareness Interest Evaluation Trial adoption |
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Briefly explain the four factors of consumer behaviour: Cultural, social, personal, psychological |
Look over textbook |
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In external influences what are some examples of situational influences, and social influencers |
Situational: physical environment, time Social: culture, subculture, social class |
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Culture shifts create opportunities for new companies. Example? |
Lululemon with the cultural shift of physical beauty |
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Brief definition of subculture |
Groups of people with shared value systems based on common life experience |
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Major differentiators of social classes |
Occupation values and beliefs wealth Tend to have a similar buying behaviour |
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What are the 5 personal factors that impact buyer decision making |
Age and life cycle stage Occupation Economic situation Lifestyle Personality and self concept |
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There are 4 phychological factors that impact consumer behaviour. Go through them |
Motivation Perception Learning Beliefs |
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Within perception. It can be influenced by 3 things: selective attention, selective distortion, and selective retention. Explain them |
Attention: screen out background noise Distortion: distort your perception so that it fits what you already believe Retention: remember things that make you feel good about yourself |
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What is business buyer behaviour |
The buying behaviour of organizations that buy goods and services or to resell or rent them to others for profit |
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What are some key differences facing businesses |
More complex decision Formal Dependent on other in business markets |
