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12 Cards in this Set

  • Front
  • Back
Types of Communication
-Social Science
-Humanities
-critical/culture
Social Science
-focus on human interactions themselves, how they come to existence, function and how they affect the human experience
Humanities
-focus on how we co-construct the meaning through communication, to more deeply understand a communication act or culture
Critical or Culture
-looks at construction, use and abuse of power and control in a culture, situation organization or community
Hegemony
idea of a power structure; studied from a power and control point of view
Epistemology
the study of knowledge
Methodolgy
THe science of finding out
Ways to acquire knowledge
Authority, experience, (traditions, customs or faith), magic/superstition
Errors in Ordinary Human Inquiry
Inaccurate observations: tend to be casual observers and don't pay attention to detail nor retain information
Overgeneralizations: We prefer our world to be orderly and as such we tend to generalize our knowledge (every woman doesnt like there door being opened for them)
Selective Observations: as time in the field is winding down, you concentrate on certain activities
Scientific Inquiry
-guards us from errors in ordinary human inquiry through careful and deliberate efforts
-we only accept knowledge that is empirically supported (previously researched)
-it is an empirical enterprise
-examines social regularities
-examines aggregates not individuals
Communication Studies
A field of research on the production and uses of symbols in concrete social and cultural contexts to enable the dynamics of systems, society and culture
Proprietary Research
Research that is conducted for a specific audience, which is not shared beyond the intended audience. Research that is sponsored or funded and therefor owned bby a private source