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51 Cards in this Set
- Front
- Back
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Index |
Record of, a direct, casual connection |
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Icon |
Resembles referent in some way |
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Symbol |
Arbitrary, depends on convention |
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Motivation |
How much the signifier defines the signified |
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Semiosis |
Act of signifying; not one-way, similar to apperception |
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Unlimited semiosis |
Chain of association with no limits. |
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Roland Barthes |
Denotation and Connotation, concepts of reading texts, images and their combinations. |
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Myth |
When connotations for subgroups make us look “universal”, and ideology is made to seem “natural” (denotational) |
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Linguistic message |
Text as a caption |
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Coded Iconic Message |
Connotation Level |
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Non-Coded Iconic Message |
Image only |
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Anchorage |
Text control, reading of an image |
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Relay |
Text supplies meaning, not in images |
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Binary Opposites |
Hot/Cold or Raw. Cooked |
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Structuralist |
Formalist art and design criticsm |
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Ahistoric |
Tends toward universals, not temporal |
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Structuralist analyst |
Read the binary code |
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Deconstruction |
The skeptic method, refusing to accept as absolute truth the knowledge claims of existing systems. |
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Physical context |
Method of stressing specific location as determinant of otherwise polysemic (multiple meanings) objects or works. |
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Intertextuality |
Analysis relying on references to other works in the discipline; may highlight transformations (contaminations) as images mutate through borrowings. |
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Hermeneutics |
Interpreting texts and works of art.\ |
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Form and Content |
Modes of analysis may tend to focus on one more than the other. |
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Denotational |
What is shown |
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Connotational |
How it is shown/What it means |
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Latent Content |
Attached secondary meanings - connotation |
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Content Analysis |
Quantitative analysis of data |
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Iconography |
Branch of art history which studies content; “descriptive classificatory" |
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Iconology |
Interpretive, synthetic |
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PRIMARY (content level) |
Is either factual (what it is), or expressional (how it is rendered) |
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SECONDARY or CONVENTIONAL (content level) |
A story is being shown, or “stock characters" |
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Intrinsic Meaning or Content (content level) |
Underlying principles which reveal the basic attitude of a nation, a period, a class, a religion, or philosophy. |
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Genre |
Species , kind, or sort |
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Painting (Genre) |
Nude, landscape, history painting, still life |
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Film (Genre) |
Western, melodrama, film noir, horror, and teen |
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TV (Genre) |
sitcom, talk shows, news, etc |
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Architecture |
Airport, hospital, or bungalow. |
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Design (product type) |
Car, chair, telephone |
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Form |
Color, shape, value, light - What it looks like! |
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Style |
Handling, manner of expression - how something is said rather than what is actually said. |
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Semiotics |
Study of signs within societies, fashionable beginning in the 1960’s |
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Referent |
Can be real or imaginary |
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Signifier |
Material dimension of sign |
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Signified |
Conceptual dimension of sign |
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Signification |
the process which binds together signifier and signified to produce the sign. |
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Syntagm |
collection of signs in linear sequence. |
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Paradigm |
set where each unit has something in common and is obviously different from the other units. |
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Analog |
Paradigm wit no easily fixed number of units. EX. Brushstroke size. |
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Digital |
Paradigm with fixed number of units. EX. alphabet |
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Object |
External reality |
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Representation |
material dimension of sign (signifier) |
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Interpretation |
(Signified) not fixed; user of a sign, user’s cultural experience of a sign. |
