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8 Cards in this Set
- Front
- Back
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Integrated Marketing Communications
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concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products
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Advertising
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any PAID form of NONPERSONAL presentation and promotion of ideas, goods, or services by an identified sponsor
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Reach
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percentage of people exposed to ad
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Frequency
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Number of times a person is exposed to ad
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Media Impact
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the qualitative value of a message exposure through a given medium
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Gross rate points (GRPs)
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reach times frequency
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Cost per thousand (CPM)
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the cost to deliver a message to 1,000 people
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Public Relations
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Building good relations with the company's various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories and events
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