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23 Cards in this Set
- Front
- Back
A word that stands for something beyond itself is promotional.
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True
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A reader needs to critically evaluate words in reading.
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True
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The material definition of a word or that which one could actually point out is a connotation.
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False. It's a denotation.
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The category of a word and the response it arouses is called it's motivation.
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False. It's a connotation.
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People are often motivated by words to irrational responses.
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True
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Why must a reader be aware of the implications of certain words as he is reading?
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Because then he could be mislead.
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When a word is defined by its use in a sentence, what is it called?
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It's context
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What is directive language?
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Language attempting to point or direct or even influence someone's actions.
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How can directive language be used for good purposes? For bad purposes?
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It can be used for good by advertising charities. It can be used for bad because of false advertisements.
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An authors credentials should be checked by________.
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Checking the card catalog, current biography, and librarian.
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Bias is _______.
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Judgment formed.
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Bias is dangerous because ___________.
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It seriously narrows your opinions.
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A example of inference is _______.
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"No one actually saw him leave the building."
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Oversimplification is dangerous because it _______.
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Deceives the reader with lack of complexity.
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When an author gives only one choice, he is ______.
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Ignoring alternatives
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The danger of emotional appeal is that it ______.
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Stresses immediate action.
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Appeal to mass emotion
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When the author tries to get to your emotions.
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Transfer technique
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Using somone popular to try to interest you In their product.
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Name calling
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Insulting other companies to try to make thrmselves look good.
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Black or white fallacy
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No possibilities between extremes.
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Bandwagon
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Everyone wants to fit in a group, so it makes statements that say "well the popular people use it, so why can't you!"
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Meaning of biased
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To be prejudiced
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The spreading of ideas & facts to further ones cause is know as _____.
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Propaganda
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