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23 Cards in this Set

  • Front
  • Back
A word that stands for something beyond itself is promotional.
True
A reader needs to critically evaluate words in reading.
True
The material definition of a word or that which one could actually point out is a connotation.
False. It's a denotation.
The category of a word and the response it arouses is called it's motivation.
False. It's a connotation.
People are often motivated by words to irrational responses.
True
Why must a reader be aware of the implications of certain words as he is reading?
Because then he could be mislead.
When a word is defined by its use in a sentence, what is it called?
It's context
What is directive language?
Language attempting to point or direct or even influence someone's actions.
How can directive language be used for good purposes? For bad purposes?
It can be used for good by advertising charities. It can be used for bad because of false advertisements.
An authors credentials should be checked by________.
Checking the card catalog, current biography, and librarian.
Bias is _______.
Judgment formed.
Bias is dangerous because ___________.
It seriously narrows your opinions.
A example of inference is _______.
"No one actually saw him leave the building."
Oversimplification is dangerous because it _______.
Deceives the reader with lack of complexity.
When an author gives only one choice, he is ______.
Ignoring alternatives
The danger of emotional appeal is that it ______.
Stresses immediate action.
Appeal to mass emotion
When the author tries to get to your emotions.
Transfer technique
Using somone popular to try to interest you In their product.
Name calling
Insulting other companies to try to make thrmselves look good.
Black or white fallacy
No possibilities between extremes.
Bandwagon
Everyone wants to fit in a group, so it makes statements that say "well the popular people use it, so why can't you!"
Meaning of biased
To be prejudiced
The spreading of ideas & facts to further ones cause is know as _____.
Propaganda