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9 Cards in this Set

  • Front
  • Back
2009 Analysis of Sports Media
-0% of lead stories were about women
-Men's bball and football=72% of the time
-Women's basketball was 1.5%
-During college basketball, men 100 stories for 174 minutes
-Women had 4 stories equaling 1 minute
-They did find less sexual objectification
Commentaries
Women
-Based on appearance/attractiveness
-Focus on spouses and children
-Discussing women as if less important
-Marked by references to gender

Men
-A lot of discussion based on physical strength
-Military terminology
-Aggression/Violence-more frequently highlighted w/ black athletes
What do we see on TV
-Success-as it relates to sport ethic norms (IE playing through pain)
-Teamwork
-Individual efforts
-Action/drama OT, fights etc

-What about golf?
-Small viewing audience but they are rich so it's okay
What is the heroic orientation?
-Entertainment depends on attracting a mass audience
-Audience may lack the technical knowledge
-Entertaining people w/o technical knowledge requires heroic action ie, dunk in basketball, fight in hockey
What are some themes with commercials during sports?
-Mostly only white people
-44% feature only men
-Less than 5% have women in them
Commercials with no people 99% of the time have a male voice
-Target the demographic

Super Bowl is a much larger demographic
$3.8 mil for 30 sec commercial
What are the goals of the media?
-Provide info and entertainment
-Make profits/keep sponsors happy=commercial timeouts as well as the timing of events
-Shape the viewers values
-Emphasize on images and messages that support those in power
How is televised sport a media event?
-Purposeful editing
-1996 Olympics Kary Strugg was not the last athlete to compete edited for US
Is TV anti sociological?
-There is a lack of focus on public issues and more on individuals
-Childhood stories are used as a connection to athletes
-Tries to get the audience in buying mood
-Rigid segmentation of programming
-TV is how most people view sports the idea of women sports as less exciting than Men's is not solely attributed to this
-Men's sports are more televised
DEBATE Should women use sex appeal to advertise their sport?
YES
-Sex sells (short term) not long term
-Celebrate female bodies
-More of a healthy image than anorexia
NO
-The result of male dominated society
-Supports binary classification
-Sex appeal=display of hyperfemininity
-Wrong idea of what it is to be an athlete
-Strive for distinction in the wrong way
-Women's abilities are not advertised in the same way
-Difference between celebration and objectification