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9 Cards in this Set
- Front
- Back
2009 Analysis of Sports Media
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-0% of lead stories were about women
-Men's bball and football=72% of the time -Women's basketball was 1.5% -During college basketball, men 100 stories for 174 minutes -Women had 4 stories equaling 1 minute -They did find less sexual objectification |
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Commentaries
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Women
-Based on appearance/attractiveness -Focus on spouses and children -Discussing women as if less important -Marked by references to gender Men -A lot of discussion based on physical strength -Military terminology -Aggression/Violence-more frequently highlighted w/ black athletes |
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What do we see on TV
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-Success-as it relates to sport ethic norms (IE playing through pain)
-Teamwork -Individual efforts -Action/drama OT, fights etc -What about golf? -Small viewing audience but they are rich so it's okay |
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What is the heroic orientation?
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-Entertainment depends on attracting a mass audience
-Audience may lack the technical knowledge -Entertaining people w/o technical knowledge requires heroic action ie, dunk in basketball, fight in hockey |
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What are some themes with commercials during sports?
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-Mostly only white people
-44% feature only men -Less than 5% have women in them Commercials with no people 99% of the time have a male voice -Target the demographic Super Bowl is a much larger demographic $3.8 mil for 30 sec commercial |
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What are the goals of the media?
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-Provide info and entertainment
-Make profits/keep sponsors happy=commercial timeouts as well as the timing of events -Shape the viewers values -Emphasize on images and messages that support those in power |
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How is televised sport a media event?
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-Purposeful editing
-1996 Olympics Kary Strugg was not the last athlete to compete edited for US |
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Is TV anti sociological?
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-There is a lack of focus on public issues and more on individuals
-Childhood stories are used as a connection to athletes -Tries to get the audience in buying mood -Rigid segmentation of programming -TV is how most people view sports the idea of women sports as less exciting than Men's is not solely attributed to this -Men's sports are more televised |
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DEBATE Should women use sex appeal to advertise their sport?
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YES
-Sex sells (short term) not long term -Celebrate female bodies -More of a healthy image than anorexia NO -The result of male dominated society -Supports binary classification -Sex appeal=display of hyperfemininity -Wrong idea of what it is to be an athlete -Strive for distinction in the wrong way -Women's abilities are not advertised in the same way -Difference between celebration and objectification |