Kin 580 Test 2

Front 1

“Big 5” sporting goods manufacturers from 1920-1970

Back 1

Spalding, MacGregor, Wilson, Rawlings, Adidas

Front 2

SGMA

Back 2

Sporting Good Manufactures Association

Front 3

NSGA

Back 3

National Sporting Goods Association

Front 4

Sporting good sales in dollars in 2009 per NSGA, SGMA

Back 4

NSGA: 50.7 billion, SGMA: 71.8 billion

Front 5

• Five sporting footwear categories with predicted 4%+ growth in 2010 per SGMA

Back 5

running/jogging, classics/originals, kids, skate/surf, basketball

Front 6

• Six main categories in sporting goods retail outlets

Back 6

Specialty Stores, Full-Line Stores, Apparel, Manufacturer Outlet, General or Mass Merchandisers, Direct Sales

Front 7

SKU

Back 7

Stock Keeping Unit

Front 8

• POP/POS

Back 8

Point of Purchase/Point of Sale

Front 9

• Two key ratios in sporting goods sales

Back 9

Revenue Per Sq Foot
Stock Turn (Inventory Turnover)

Front 10

• SBRnet and its major components

Back 10

Sports Business Research Network. Provides information on sports participation, facilities, finance, sporting goods, sponsorship, marketing and media. gives directories for all categories

Front 11

• Three leading venue design firms

Back 11

HOK Sport, NBBJ, Ellerbe Becket

Front 12

• Two leading facility management firms

Back 12

Global Spectrum, SMG

Front 13

• Stadium, arena amenities designed to enhance spectator experience

Back 13

State of the art Electronics, Conveniently located malls, interactive concourses, special event rentals

Front 14

• Avg. percentage of stadium costs born by taxpayers from 1988-99, from 2000-2002, from 2003-2006

Back 14

88-99: 57%
00-02: 54.8%
03-06: 64.3%

Front 15

• Six funding sources for new stadiums

Back 15

Ownership Investment, Gov't Subsides, League Loans, Sale of Naming Rights, Luxury Box Revenues, Personal Seat Licenses

Front 16

• PSLs

Back 16

Created by the Yale Bowl of 1914. Boosters payed for better seats and fans would buy the rights to buy the seats they built.

Front 17

• Stadium-related “infrastructure”

Back 17

?

Front 18

• Five reasons not to build a new DC baseball stadium per DC Fiscal Policy Institute

Back 18

A baseball stadium is unlikely to spur economic development in the area, Publicly financed stadiums do not pay for themselves, The stadium would have serious "opportunity costs", Baseball would not create good jobs for DC residents, Baseball does not boos the local economy.

Front 19

• New team revenue from Cowboys Stadium per Dallas Morning News

Back 19

90 million

Front 20

• Estimated tax revenue from Cowboys Stadium to City of Arlington over life of bonds

Back 20

?

Front 21

• Estimated cost of Nationals Park (DC)

Back 21

611 million $$

Front 22

• Estimated cost of NY Meadowlands Stadium (Giants, Jets)

Back 22

1.6 billion dollars

Front 23

• Six basic outlets of sports media

Back 23

TV, Radio, Internet, Newspapers, Magazines, Books

Front 24

• Sports media business model

Back 24

Media gives us sports, Advertisers want to reach us through sports so the media sells them access to us, or just sell sports directly to us.

Front 25

• Convergence

Back 25

Media is morphing all together, fewer boundaries i.e. newspapers have websites that have audio. TV stations have websites with blogs and reviews.

Front 26

• Fragmentation

Back 26

With all these sources of media, the audience begins to diverge into smaller groups by choosing to get their information from different choices

Front 27

• Five segments of sports TV structure

Back 27

Over the air(NBC), Basic Cable(NESN), Pay Cable(HBO), Satellite/Digital Premium(NFL Sunday Ticket), Pay per view(UFC), ESPN 3 (TV on your comp)

Front 28

• Cable TV’s dual revenue stream

Back 28

ESPN gets a monthly fee per subscriber from cable companies while also selling advertising.

Front 29

• Broadcast rights

Back 29

Home team has the rights to broadcast or not broadcast games.

Front 30

• Sports Broadcasting Act of 1961

Back 30

?

Front 31

• Pooled Rights

Back 31

League members share broadcast fees and are then granted rights as a unit.

Front 32

• Rights holders, value, duration of NCAA DI men’s hoop TV contract

Back 32

?

Front 33

• Time buys, make goods

Back 33

Advertisers buy time and are promised a certain audience. they receive free ads to "make good" on promise if the audience is smaller than projected.

Front 34

• DMAs, ratings, shares and how to calculate, CPM, GRP

Back 34

Designated Market Area, you know how to calculate this shit. CPM= Cost per mile (in thousands). GRP= Gross rating points

Front 35

• Highest ratings, audience for sports and non-sports telecasts of all time

Back 35

M*A*S*H- 60.2 rating, 106 million viewers.

Front 36

• Six major functions of sports web sites

Back 36

Basic Content, E-Commerce, Webcasting, Promotions, Fantasy Games, Communications

Front 37

• premium content

Back 37

?

Front 38

• Hits, impressions, unique users, reach (“active” and “universe”), stickiness

Back 38

?

Front 39

• Marketing sports, marketing through sports

Back 39

Sell the sport or promote companies through sports.

Front 40

• Five main objectives of corporate sponsors

Back 40

Brand awareness, Building links with a demographic, Present a good image, Create sales and merchandise opportunities, entertain clients +staff.

Front 41

• Six key "rights" sponsors buy

Back 41

Use of Logo, Placement of corporate image, right of service, right to conduct promos, right to an official designation, Possible exclusive association for any/all the above

Front 42

• Three basic functions of sport marketing firms

Back 42

Create+Develop players,events. Manage, Promote and distribute players, events, match sponsors with players, events

Front 43

• Mark McCormack

Back 43

Founded IMG, made contracts with international players, managed big tournaments, created and produced the media for them.

Front 44

• IMG's vertical integration strategy

Back 44

?

Front 45

• Three key issues/trends in sponsor business

Back 45

Breaking through the Noise, Ambush Marketing, Accountability

Front 46

• Sutton’s eight steps to develop an initial marketing plan

Back 46

Get to know the market, Develop a set of measurable and attainable objectives, Develop a series of strategies to achieve organizational goals and objectives, Develop a creative component, Develop an implementation strategy and appropriate procedures, Construct a budget to show how and where organizational resources will be allocated, Develop a plan illustrating use of all appropriate media forms, Develop evaluation procedures.

Front 47

• The “Memories” flow chart

Back 47

The memories come from Players or events are divided into being remembered historically, commodified into merchandise, and licensed.

Front 48

• CLC

Back 48

Collective Licensing Company- Oldest and largest collegiate licensing agency

Front 49

• IASMHF

Back 49

International Association of Sports Museums and Halls of Fame

Front 50

• NASLIN

Back 50

North American Sport Library Network

Front 51

• Seven ways the Hall of Fame creates memories

Back 51

?

Front 52

• Exclusive trading card maker of MLB

Back 52

Topps

Front 53

• Reasons for cards sales slump from 1991-1995 and reasons for rebound

Back 53

the market was saturated and production was classified. But quality sells- chase cards, autographs and artifacts

Front 54

• Non-apparel licensed merchandise

Back 54

Toys. Put a logo or image on it and it counts.

Front 55

• PSA

Back 55

Professional Sports Authenticator. THE most trusted third party grading and authentication company in the world.

Front 56

• Operation Foul Ball

Back 56

1990, FBI discovered that 70-80% of all sports memorabilia was forged.