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88 Cards in this Set

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secret to success
start being a professional today
TRUE or FALSE: Weekly median pay for all employed college grads in 2012 was $1,163.
False
“If you want to position yourself,” says a recent graduate or Ohio State and Georgetown, “you need to have at minimum a master’s.” Certainly, master’s degrees are becoming much more common. Annual production of master’s degrees increased by what percentage between 2000 and 2012?
63%
TRUE or FALSE: According to a 2012 national survey, 42% of first-year college students expect to earn a master’s degree.
True
For the purposes of this course, we divided the sport industry into four segments. Give an example of a specific sports organization – not category of organizations - for each segment.
Grassroots: Dover High, Oyster River Youth Association, Seacoast United, etc.

Corporate: Boston Red Sox, U of Alabama football, Celtics, etc.

Regulator: US Olympic Committee, NCAA, MIAA, etc.

Infrastructure: ESPN, Nike, Callaway, Fox Sports, etc.
Plunkett Research estimated the total value of the U.S. sport industry in 2012 was:
$470 bil
Again according to Plunkett Research, the annual combined revenue for all of the National Football League in 2011-12 season was:
$8.8 bil
Austrian economist Joseph Schumpeter spoke of the “creative destruction” of entrepreneurial capitalism. Briefly define “creative destruction.”
From the e-reader: “Innovation by the entrepreneurs, argued Schumpeter, leads to gales of ‘creative destruction’ as innovations cause old inventories, ideas, technologies, skills and equipment to become obsolete….This creative destruction, he believed, causes continuous progress and improves the standard of living for everyone.”
Name the sports entrepreneur of the early 20th century who built arenas, promoted events to fill them and broadcast the events for those who couldn’t attend in person.
Tex Rickard – no one ever called him “George,” his given name.
Are the activities of the entrepreneur in #9 an example of vertical or horizontal integration?
Vertical
The entrepreneur described in #9 played a key role in bringing professional hockey to this country, but with what sport is he most closely associated?
Boxing
With what sport is Eddie Einhorn most closely associated?
College basketball.
TRUE or FALSE: Rather than solicit bids for broadcast rights, the owners of the Red Sox and the Bruins also own NESN, the regional cable network that carries their games.
TRUE. Fenway Sports Group (Sox) and Delaware North (Bruins) are the actual owners. It’s common that separate corporations are created to own teams, their venues and related ventures, but if you say “The Red Sox and Bruins own NESN,” you’re right.
TRUE or FALSE: The BTN (Big Ten Network) is a joint venture of the member universities of the Big Ten conference and ESPN. The SEC (Southeastern Conference) Network is a joint venture of SEC schools and Fox Sports.
FALSE. It’s the other way around. Fox is majority owner of BTN. ESPN owns the SEC network.
The Wisconsin Medical Journal specified four main “elements that characterize a profession.” Name two.
Choose among: A systematic body of theory and knowledge, an enforceable code of ethics, accountability to society allows control of training, licensing admission to profession, etc., service to profession. That was the terminology that appeared on the lecture slide; the actual verbiage is more detailed. You did not need to give me a word-for-word response, but I had to know what you meant!
List three of the eight domains in NASPE’s National Standards for Athletic Coaches.
The eight NASPE domains are Philosophy and Ethics; Safety and Injury Prevention; Physical Conditioning; Growth and Development; Teaching and Communication; Sports Skills and Tactics; Organization and Administration; Evaluation.
Potential New Hampshire high school sports coaches must complete and pass four separate instructional programs and tests to become a qualified coach (and they have to pay their $25 dues, too). Name three of the qualifying standards.
The four requirements are training and certification in CPR (cardio-pulmonary resuscitation) and First Aid, passing a coaching principles course and the on-line concussion screening course. Any three will do.
Name the two regulatory associations responsible for “rule 14-1b” which will cause a major change in the sport in 2016 by banning “anchoring.”
The United States Golf Association (USGA) and The R&A (which used to stand for “Royal and Ancient Golf Club of St. Andrews” but is now simply the intitals).
TRUE or FALSE: The National Association of Ice Hockey Officials trains, tests, certifies, assigns and pays for on-ice officials who oversee high school hockey games in New Hampshire.
FALSE. The NAIHO trains refs, but individual schools and leagues assign and pay for refs, choosing from a list of certified officials.
We reviewed Stern’s “four components of regulatory associations.” One is “control of resources.” List the other three.
Administrative structuring, system coupling, ties of dependence
21) According to the Congressional Budget Office, what percentage of revenue for Div. IA (now Div. I BCS) college athletic departments is derived from commercial activity?
60 to 80%
The court case Illinois Press Assoc. v. Illinois HS Assoc. concerned:
freedom of the press
The court case Mathis v. Wayne County Bd. of Ed. concerned:
hazing
The court case Miller v. Montgomery County Public Schools concerned:
injury liability
The court case S.J.W. v. Lee’s Summit School District concerned:
free speech
List two of the key components of the Amateur Sports Act.
Choose among establishes the USOC as coordinator of all amateur and international competition, outlines criteria for NGBs, athletes’ rights, recognition/decertification process for NGBs, places USOC in charge of both elite and developmental grassroots amateur sports
In what year did the Amateur Sports Act become law? Name the former U.S. senator whose name is attached to the law.
1978, Ted Stevens of Alaska
Five sporting goods manufacturers dominated the industry between 1920 and 1970. Name the one member of the sporting goods “Big 5” that was based in Europe.
adidas. The company’s marketers prefer all-lower-case a la e.e. cummings, but you can feel free to capitalize the “A.”
There are two major trade associations in the sporting goods business. Name them. Which of the two changed its name this year? (Initials are okay.)
Association) which until this year called itself SGMA (Sporting Good Maunfacturers Association).
A study by one of the two trade associations referenced in #2 identifies four major categories of sporting goods at five-year wholesale sales highs. One category is fitness equipment. Name two of the others.
Choose among sports equipment (bats, golf clubs, etc.), sports apparel and athletic footwear
Name two of the top three publicly-traded sporting goods chains in terms of retail sales:
Choose two from Foot Locker, Dick’s and Cabela’s
Like the sporting goods industry, the folks who operate venues, arenas and stadiums, have two trade organizations. Name them (initials are okay).Which is the older of the two?
IAVM, International Association of Venue Managers, is the older of the two. IFMA, International Facilities Managers Association, is the youngster.
The architecture firm that designed the Verizon Center in Washington is:
Ellerbe Becket
The architecture firm that designed LaLecheur Field in Lowell is:
HOK Sports
TRUE or FALSE: According to economist Robert Baade’s 1984 study of new arenas and stadiums in 30 cities, the new facility had a positive economic impact in only three cities. In 27 cities, there was no measurable economic growth.
FALSE. The study determined in three cities the new facility had a negative economic impact.
According to urban planner Judith Grant Long, local and state governments spent how much on sports arenas in the 2000’s – not counting infrastructure improvements and hidden tax breaks?
$10.1 bil
The NBA’s New Jersey Nets became the Brooklyn Nets last season and moved to Barclays Center. According to The Nation, how large is the New York state and city subsidy to the project?
$500 million
The city of Louisville hopes the KFC Yum! Center will revitalize its downtown. If revenues fall short of projections, how much might the city have to pay the arena developers annually starting this year, according to the Lexington Herald-Leader?
$3.3 million
About how many tickets were re-sold on StubHub for each Major League Baseball game during the 2011 season?
“about 3,000”
Briefly define “dynamic ticket pricing,” a new trend among pro sports teams.
Dynamic pricing “adjusts ticket prices based on supply and demand as the season goes along,” rather than today’s usual plan that, for example, puts baseball tickets on sale in January and says all these seats will be sold for $30. Come September, fans might be eager to pay $100 for those $30 seats!
Nielsen has divided the nation into DMAs for audience measurement purposes. How many DMAs are there?
210. Durham is in the Boston (Manchester) DMA, the seventh largest in the nation.
We’re surveying a DMA with 500,000 TV homes. Last Saturday night, people in 200,000 households were watching TV. In 50,000 homes, they were watching the football game between State and Tech on Channel 3. What was Channel 3’s rating? What was Channel 3’s share?
Rating: 10 (50K/500K)

Share: 25 (50K/200K)
NBC’s total U.S. TV audience for the 2012 London Olympics was:
219.4 mil
The BBC estimated the total number of worldwide on-line visitors to the BBC Olympic website was:
55 mil
TRUE or FALSE: The average TV audience for last fall’s World Series between the Giants and Tigers was larger than the average 2012 NBA Finals audience.
FALSE. The NBA Finals averaged 16.85 million viewers while the World Series averaged 12.67 million. (Note, in all series, the audience grows as the series goes on. A seven-game thriller nearly always outdraws a four-game sweep as more and more people tune in to see what’s happening.)
The NFL has broadcast rights contracts with CBS, ESPN, Fox and NBC running through 2022.
Which of the four networks pays the highest annual fee to the NFL?: ESPN ($1.9 bil)

Which of the four networks pays the lowest annual fee to the NFL?: NBC ($950 mil)

Note these are averages for the life of the contract. The actual annual payment builds as the contract goes on, so the highest payment comes in the final year. This allows for inflation, but also insures a high floor for the next contract.
The 32 NFL teams share the league’s TV bounty equally (with a taste set aside for the league office, too). Name the legislation that allows the teams to pool their rights and share the proceeds by granting the league a waiver from anti-trust regulations.
The Sports Broadcasting Act of 1961. You had to have the precise name and date.
GRP: Gross Rating Points:
Counts total rating points for all airings of an ad or program to determine total size of audience. Standard method for purchasing TV ads.
CPM: Cost Per Mille (Thousand):
A standard for determining the comparative cost of advertising by breaking it down to a per exposure number. What does it cost to put your message in front of 1,000 people?
We discussed five main objectives of corporate sponsors of sporting events. Name three.
Choose from awareness, link to a demographic/lifestyle, community image, merchandising/sale opportunities or entertain clients/staff
TRUE or FALSE: The Baseball Hall of Fame awards the J.G. Taylor Spink Award to outstanding sports writers for “major contributions to baseball.”
TRUE. Spink was the publisher of The Sporting News, the so-called “bible of baseball,” from 1914 until 1962.
24) Name the leading firm that grades and authenticates trading cards, autographs and tickets for the secondary market.
PSA (Professional Sports Authenticators)
Phillies Hall of Famer Mike Schmidt is annoyed that sports stars sign autographs with illegible scrawls. When he was a youngster, he says, his grandmother gave him business cards autographed – in excellent handwriting – by three sports superstars that he suggests should be models for today’s stars. Name one of the autographs Schmidt’s grandmother gave him.
The three were golfers Arnold Palmer, Jack Nicklaus and Gary Player. Schmidt’s grandmother said she met them on an airplane. That was back in the 1950s when sports superstars (and sports teams, too!) usually flew commercial rather than charter. If you were a business flyer well into the 1980s, it wasn’t unusual to run into a pro or college basketball team or a world class golfer or tennis player in the airport waiting area. (I forget the year – early 1980s, most likely – when the UMass and UConn men’s hoop teams both took the same flight from Philadelphia to Windsor Locks.)
In what communities are the hockey, football and basketball Halls of Fame located?
The hockey hall is in downtown Toronto, Ontario. The pro football hall is in Canton, Ohio, right off Exit 107A of Interstate 77. The basketball hall – officially the Naismith Memorial Basketball Hall of Fame - is in Springfield, Mass., not far from the site of the Alden St. gym where James Naismith invented the sport in 1891.
IHRSA is the leading trade organization of for-profit health & fitness clubs. Name IHRSA’s president/chief executive officer:
Joe Moore
According to IHRSA, the number U.S. health club members in 2012 was:
50.2 mill
TRUE or FALSE: U.S. health club membership grew by 2.3 percent from 2011, according to IHRSA.
FALSE! Membership declined between 2011 and 2012, due in part to the economy and changes in health insurance plans.
According to Arizona tourism officials, the typical visitor to the 2008 Super Bowl spent how much – not counting the cost of the ticket!
$1500-2000
According to Arizona tourism association figures, the economic impact of 2008 Fiesta and Insight Bowls on the Arizona economy was:
$216 mill
John Crompton suggested economic impact analyses could be “instruments for political shenanigans” due to misuse of data and definitions. How does Crompton define a “casual”?
Crompton defines a “casual” as someone who’s in town for a family visit, business trip or some other reason and spontaneously decides, while there, to attend a game. Crompton’s point is they were visiting anyway for a different reason, so how can you say they came to town because of the game?
TRUE or FALSE: According to the National Ski Areas Association, the number of ski areas operating in the U.S. declined from about 1,000 to 525 between 1960 and 2013.
FALSE. It was even worse, falling to 477 in 2013.
The executive director of the Women’s Sports Foundation from 1992 to 2007 was:
Donna Lopiano
The current president of the WSF is:
Angela Ruggerio
The current president of the AAU is:
Henry Forrest
The AAU was founded in what year? Its national headquarters is located in what city?
1888. Technically, the AAU is in Lake Buena Vista, Florida, the Disney enclave, but Orlando is the AAU’s hometown. Either answer is okay. They hang out with Mickey and the gang at Disney’s World of Sports.
Who is the most recent winner of the AAU’s Sullivan Award, the 83rd annual honor?
Olympic swimmer Missy Franklin won the 2012 award which was presented in the spring of 2013.
In what city and year was the first successful municipal sports commission founded?
San Diego in 1961.
Roughly how many athletes compete in state games?
400,000
TRUE or FALSE: The membership of the NHIAA consists of every public and private high school in the state of New Hampshire.
FALSE. Not every private school is a member. Most parochial schools are members while most independent prep schools are not.
The executive director of the NHIAA is:
Pat Corbin
The executive director of the NFHS is:
Bob Gardner
The president of the NFHS is:
Harold Slemmer
The current number of NHIAA member schools is:
90
The NFHS says the total number of high school students in participating in high school sports is roughly:
7.7 million
The NFHS participation number cited above represents what percentage of students?
55%
The NFHS says is oversees activities in roughly how many high schools?
18,500
According to the NFHS, what girls’ high school sport has the most teams?
Basketball
Again according to the NFHS, what boys’ high school sport has the most participants?
Football
In what year was Title IX passed by Congress
1972.
The legislation we know as “Title IX” is part of what larger law?
The Educational Amendments of 1972
Name the advocacy organization associated with Dr. Bernice Sandler credited with building support for Title IX.
Women’s Equity Action League (WEAL)
The government established a so-called three-prong test of Title IX compliance in 1979 – the first of several evolving standards that have been implemented over the years. List the three prongs in order of importance.
1) Strict proportionality in athletic financial aid (athletic scholarships)

2) Equivalence in other benefits and opportunities, such as equipment, facilities, administrative support, travel, etc.

3) Effective accommodation of interests and abilities. (If you can prove none of your male students have the slightest interest in playing any sports, you can spend it all on women and be off the hook!
TRUE or FALSE: To comply fully with Title IX, every NCAA college must divide its athletics budget equally between male and female teams and athletes, half for men and half for women.
FALSE! Spending should be proportional – and few colleges are 50/50. If you have 57% women, 43% men, that’s how the budget pie should be divided.
30) Congress passed legislation directing federal officials to judge Title IX compliance on a campus wide basis rather than demanding equality in every sport. That directive was called:
Javits Resolution
Congress rejected a proposal to exempt revenue-producing sports like football from Title IX. That proposal was knows as:
Tower Amendment
Name the law that requires colleges to submit athletics gender equity participation and funding reports each year. Which department of the federal government is responsible for collecting and distributing information concerning Title IX compliance?
The law is EADA – Equity in Athletics Disclosure Act – and the department is the cabinet-level Department of Education.
TRUE or FALSE: The University of New Hampshire is in compliance with Title IX because we spend the same amount on athletic scholarships for women as we do for men.
FALSE. UNH is among the more compliant Div. I athletic programs, but, because there are more women enrolled at UNH than there are men, we spend nearly a half-million dollars more on women’s scholarships. Spending should be proportional, not equal.
TRUE or FALSE: According to the Carpenter Acosta study, more women are coaching women’s college sports teams than ever before.
TRUE. The latest study shows there are nearly 5,000 female college head coaches, but that’s because there are more women’s teams than ever before. The proportion of women coaches and administrators, however, has declined since the ‘70s. Less than half of all women’s teams these days have female coaches.