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84 Cards in this Set
- Front
- Back
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In general, the frequency of newspaper readership
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increases as people get older.
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Who wrote Aeropagitica?
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John Milton
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What was the 1st newspaper published?
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Publick Occurrences, made in 1690
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What was the first independent newspaper published?
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New England Courant, 1721
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1st profitable newspaper
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Pennsylvania Gazette, 1729
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Who established the new libel defense?
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John Peter Zinger
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What newspaper created the new libel defense?
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New York Weekly Journal, 1733
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The Pennsylvania Journal, which promoted revolution, is related to who?
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Samuel Adams
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(1783) End of the War was a:
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Period of unrest, violent, promoted political parties, and debated over constitution.
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Why where political parties such a necessity to newspapers?
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Most couldn't live without the financial support
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Why was this bad?
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Political parties attacked their opponents viciously and this was the main purpose of newspapers.
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The Sedition act was made when:
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1798
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What did it entail?
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Forbid writing against congress, government, or Samuel Adams, punishable by fine of $2000 and jail
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How long did it last?
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Two years
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The Penny Press:
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Had a larger readership
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Who created the New York Herald?
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James Gordon Bennett
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Who made the New York Sun?
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Benjamin Day
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Why was this paper important?
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It was only a penny and it was resold to newsboys who resold for profit.
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What was important about the Civil War?
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Newspapers became a big business, professional reporter classes developed, and newspapers were dominant until 1920
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What newspaper did Joseph Pulitzer create?
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St. Louis Post-Dispatch
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What newspaper did William Randolph Hearst create?
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The San Francisco Examiner
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What did Pulitzer and Hearst lead to?
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Tabloid Journalism, and serious journalism with professional standards.
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First part of a Proposal:
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Cover Letter, which should grab attention
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Second part:
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Show you can write the book(examples)
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Third:
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Show a chapter outline(show its planned)
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Fourth:
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Sample chapters(to get them interested)
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Fifth:
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Marketing plan, to show how it will sell
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Sixth:
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Analysis of Competition
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Last:
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Resume
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What does an acquisitions editor do?
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Makes agreements with authors, is a liaison, and negotiates subsidiary rights
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What are the parts of the publishing process?
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Author, Acquisitions editor, production editor, designer, manufacturing supervisor, marketing, and then fulfillment
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What are the parts of promotion?
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Interviews, book signings, articles, speeches, and guerilla marketing.
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How is technology changing the book industry?
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Audio books, Espresso book machine, and eBooks
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Ages 18-35
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Are less likely to read newspapers
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Who wrote Apology for Printers?(1731)
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Ben Franklin
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What was the message behind Mark Twain's "Advice to Youth"?
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A lie will travel around the world before the "truth can put on its shoes".
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How to newspapers create a variety of news and viewpoints?
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Op-ed's, Editorials, letter to the editor, competing newspapers with partisan viewpoints
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Where does American media get most of its money?
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Advertising
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What is a common complaint of corporate ownership of media?
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It reduces diversity of opinion.
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The first american literature:
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incouraged settlement.
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The first true book was:
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The Algonquin bible in 1641
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Books have helped:
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promote our "cowboy" image, religious movements, and environmentalism.
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Why is the market for books becoming very fickle?
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Americans are reading less books.
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Why is creating a book complicated?
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Its become a mix of "money" and "artistic craft".
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What are the types of book markets?
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Trade books, Religious books, Professional books, Mass Market paperbacks, Textbooks, and University Press
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How many titles do most of the 20,000 publishers publish a year?
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Four
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How many employees do most employ?
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Twenty
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What amount do Adult/Juvenile books account for in the whole market?
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Over half
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The South Korean girl who couldn't control her dog could be an example of
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Lack of privacy
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Who owns most media companies?
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Corporate chains
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What are the pros of having corporate ownership?
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Employee training, higher wages, better working conditions and greater resources
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What are the cons?
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Limited diversity of opinion, limits on local control, authoritarian culture, and emphasis on profits over quality
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While magazines recieve most of their income from ads, where else does it come from?
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subscriptions.
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What do movies, books, and recordings profit from?
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Direct consumer sales
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What often influences the content in Newspapers?
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Advertisements
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Why is the media essential to society?
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Its pervasive, and is full of rich content
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1st Information Revolution:
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Phonetic writing, 1,000 B.C.
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2nd Information Revolution
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Printing
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3rd Information Revolution
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Computers
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4th Information Revolution
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Wireless
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Consequences of the "New Media World"
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Less privacy
Information overload Increased competition for audience Increased sensationalism More inaccuracies Less trust in media Importance of Media Literacy |
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The phrase "diamonds are forever" is used to indicate the media's control over
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the economy
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Comparing Walter Cronkite with Dan Rather shows mass media journalists
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influence has remained the same over the past few years.
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What show supposedly caused a five year old boy to light a house fire killing his little sister?
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Beavis and Butthead
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What is the Magic Bullet Theory?
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The theory that suggests that the media shoots us full of information and can dictate what we do.
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What is the Agenda Setting theory?
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The idea that the media can influence us but can't make us make decisions.
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Why is the media so important?
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It influences almost half of our daily lives, and influences all aspects of it
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Why was the second information revolution so important?
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Printing was cheaper and could be mass produced
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The third information revolution?
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Computers contain a ton of knowledge and information at your fingertips
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The fourth?
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Information can be communicated almost instantaneously
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Elijah Lovejoy...
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was an abolitionist editor that was eventually killed
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What is intrapersonal communication?
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Communication within one person
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Interpersonal communication?
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Communication and shared experiences between two people
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Mass communication:
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Is hard to define today, and is communication from one person to a group of people
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Traditional Mass media industries
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Books, newspapers, magazines, recordings, radio, movies, television, and the internet.
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How has the media changed?
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Content is overlapping, and companies are combining to handle new technology
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Why is specialization still important?
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Some media are better at one type than the others
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How many book titles are published very year?
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About 40,000
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How many magazines are produced a year?
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About 15,000
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Some information on recordings:
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People under 25 tend to download, while over 25 tend to buy CDs
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What about the internet?
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Fastest growing medium, pulled in $23 billion in ad earnings last year
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How many radio stations are in existence?
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About 13,000
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How many movies are produced a year?
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About 400
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How many TV stations are broadcast?
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About 1600 across subscription cable and satellite
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