Journalism Final

Front 1

Agenda Setting

Back 1

Media don't tell the public what to think, rather what to think about.

Front 2

Uses and Gratification

Back 2

Why the audience chose to spend time with the media. The audience's needs are being fulfilled.

Front 3

Social Learning Theory

Back 3

Individuals learn by observing the behaviors of others and the consequences of those behaviors.

Front 4

Spiral of Silence

Back 4

People want to see themselves as holding a majority opinion so they remain quiet if they feel they hold the minority one. This makes the minority opinion seem much less relevant.

Front 5

Dennis McQuail

Back 5

Media scholar and theorist. He developed 3 contemporary models of mass communications: Ritual, Publicity, Reception.

Front 6

Ritual Model

Back 6

treats media use as an interactive ritual engaged in by audience members.

Ex. we watch American Idol with our families as a ritual, not because we are honestly interested in being educated about singing.

Front 7

Publicity Model

Back 7

How media attention can make a person, concept, or thing become important regardless of what is said about it.

Ex. Janet Jackson's wardrobe malfunction

Front 8

Reception Model

Back 8

How audience members derive and crate meaning out of media content as they decode the messages, how the person interprets it.

Front 9

What are the main corporations that own most of the media today?

Back 9

Time Warner, Disney, News Corporation, Viacom and CBS, Bertelsmann, NBC Universal/ GE.

Front 10

Time Warner (Magazines)

Back 10

People, Time, Sports Illustrated, DC Comics

Front 11

Time Warner (Cable Networks)

Back 11

HBO, CNN, WTBS, TNT, Cartoon Network

Front 12

Time Warner (Broadcast TV Network)

Back 12

CW TV Network

Front 13

Time Warner (Movie and TV Studios)

Back 13

Warner Bros, New Line Cinemas, Castle Rock Entertainment, Hanna Barbara Cartoons

Front 14

Disney (Book Publishing Companies)

Back 14

Hyperion
Disney publishing worldwide

Front 15

Disney (Magazine Publishing)

Back 15

• Marvel
• Biography
• US Weekly
• Discover
• ESPN Magazine

Front 16

Disney (Broadcast Network)

Back 16

ABC

Front 17

Disney (Radio)

Back 17

• ABC radio
• Radio Disney
• ESPN radio

Front 18

Disney (Cable Networks)

Back 18

• Disney channel
• ESPN networks
• A and E TV networks
• ABC Family
• Lifetime

Front 19

Disney (Movie Studios and Distributors)

Back 19

• Walt Disney Pictures
• Touchstone pictures
• Buena Vista productions
• Pixar
Miramax films

Front 20

News Corp (Newspapers)

Back 20

• WSJ
• NYP
• Times of London
• The Sun (London tabloid)
• The Australian

Front 21

News Corp (Magaiznes)

Back 21

• Big League
• The Weekly Standard

Front 22

News Corp (Broadcast TV Networks)

Back 22

• Fox Broadcasting
• My Network TV

Front 23

News Corp (Cable Networks)

Back 23

• Fox News Channel
• Fox Sports Net
• Fox Sports International
• Speed channel
• FX

Front 24

Viacom and CBS (Broadcast and TV Networks)

Back 24

• CBS TV network
• CW television netowkr

Front 25

Viacom and CBS (Cable Networks)

Back 25

• MTV networks
• BET
• CMT
• Showtime networks
• Comedy Central

Front 26

Viacom and CBS (Movie Studios)

Back 26

• Paramount Pictures
• MTV Films
• Nickelodeon Movies

Front 27

Bertelsman (Book Publishing)

Back 27

• Random House
• Waterbrook Press
• Knopf
• Fodor’s Travel Publication

Front 28

NBC Universal/ GE (Broadcast TV Networks)

Back 28

• Telemundo

Front 29

NBC Universal/ GE (Cable TV Networks)

Back 29

• CNBC
• USA
• MSNBC
• The Weather Channel
• Bravo
• SYfy

Front 30

NBC Universal/ GE (Movie Studios)

Back 30

• Universal
• Focus Features

Front 31

NBC Universal/ GE (Online Properties)

Back 31

• Weather.com
• Hulu

Front 32

Advertising

Back 32

Costs money, creative control, longer shelf life than a press release, consumers know they are being sold a product.

Front 33

Publicity

Back 33

The process of gaining public visibility, getting attention from the media.

Front 34

Public Relations

Back 34

Maintaining a beneficial relationship between an organization and its various publics.

Front 35

The six categories of restrictions and laws covering the press

Back 35

• Bans on false advertising
• Libel
• Perjury
• Obscenity
• Troop movements during wartime
• Solicitation of murder

Front 36

The five requirements of a responsible press

Back 36

• Journalists will seek out the truth no matter what, making sure it is comprehensive clear and consice.
• Forum for exchange of information, comment and criticism (editorials, blogs and comments)
• Represent groups equally and accurately
• Represent values, goals of paper accurately
• Full access to the news.

Front 37

What are the 4 theories of the press?

Back 37

Authoritarian
Communist
Libertarian
Social Responsibility

Front 38

Authoritarian

Back 38

o Role of the press is to be servant of the government, not citizenry.
o Has a root in royal control of society.
o Give permits to only certain printers.
o Prosecutes anyone who violates generally accepted standards for the press.

Front 39

Communist

Back 39

o Press is run by government to fulfill the press’ needs.
o Media are an instrument of the government.
o Acts as a tool for government propaganda.

Front 40

Libertarian

Back 40

o Press belongs to the people
o Views people as moral beings who can tell the difference between truth and lie.
o Everyone has ability to establish opinion.

Front 41

Social Responsibility

Back 41

o Media should be socially responsible in reporting all sides to controversial political issues.

Front 42

Cultivation analysis

Back 42

Watching large amounts of television cultivates a distinct view of the world this is sharply at odds with reality.