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24 Cards in this Set
- Front
- Back
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2 "rays of hope" and reforms for changing media: Bagdikian, "New Media Monopoly," Ch. 7
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encourage "new activism of the young" in participation & voting; use "digital commons" via the internet to spread ideas
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2 of 5 assertions regarding influence of TV on culture: "Amusing Ourselves to Death," Ch. 5
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conversations promote incoherence & triviality; serious television is a contradiction in terms
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2 of 3 functions of advertising: Pilgrim lecture
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.provide information about availability of goods & services; acts as a tool of socialization
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2 of 3 factors of advertising: Pilgrim lecture
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intensify a feeling; do not diminish audience by antagonizing anyone or omitting anyone
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1 of 3 commandment forming educational philosophy: Postman, "Amusing Ourselves to Death," Ch. 10
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no perplexity should be induced because contentment of the learner, who needs not remember or study is most important
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why the nature of American discourse is being eroded, "Amusing Ourselves to Death," ch. 6
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increasingly, what is show business and what is not show business become blurred and ever more difficult to tell apart
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possible solution to TV's cultural impact: "Amusing Ourselves to Death," Ch. 11 and Pligrim lecture
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rely on schools & education to ask how America can use education to control television
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what "integrated communications mix" is according to "The Ad and the Ego"
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communications strategy emphasizing importance of similar images & messages from multiple sources
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main likeness and difference of American liberals & conservatives: "Constructing Public Opinion"
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shared stance regarding issues affecting corporate profits & opposite stances regarding civil liberty issues
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what a community needs to have liberty: "Amusing Ourselves to Death," Ch. 7 (citing Walter Lippmann)
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some means or way to detect lies, which is made possible in part by a vibrant press
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why America's "Ministry of Culture" is Huxleyan, nor Orwellean: "Amusing Ourselves to Death," Ch. 9
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encourages people to continuously watch a medium with information that is simplistic, nonsubstantive, nonhistorical, noncontexual & packaged as entertainment
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why advertising is a cultural threat: "Advertising and the End of the World"
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pushed people away from social relationships & toward focusing on individuals, not collective interests
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how Public Relations view media, according to "Toxic Sludge is Good for You"
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a delivery system to be used for sending a particular point of view
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what people intending to govern themselves must be armed with" ?New media Monopoly," Ch.7 quoting Madison
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the power which knowledge gives people -- because popular government without information, or way to get it, is a prologue to farce
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stealth advertising
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low-key and & low cost ads, such as viral Levi's Web video of guys back-flipping in jeans, that do not look like regular advertising
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what "class consciousness" is, according to the video, "Class Dismissed"
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whether a person understands herself/himself as an economic, political and cultural actor
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3rd party advocacy
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PR technique of quoting experts because public accepts their view: "Toxic Sludge is Good for You"
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no logo
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concept (Naomi Klein) or no space, no jobs, no choice & describing the spirit of anti-corporate resistance
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ubiquity
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a shared advertising characteristic of using media to get advertising message to everyone everywhere: Pilgrim lecture
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agenda spending
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public relations concept centered on using 'noise" to dilute the importance of a negative issue in people's minds
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neuromarketing
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linking of products & brands to knowledge of how brain processes information: "Consuming Kids" and Pilgrim ad lecture
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hegemony
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Antonio Gramsci concept accounting for why people don't rebel & asserting a ruling class dominates at the level of ideas & people, thus, participate in their own domination
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pessimism of the intellect
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recognizing present circumstances and properly analyzing and understanding the nature of present reality
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rating (from TV lecture concepts)
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percentage of homes with TVs, turned on or off, that are tuned to particular TV program
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