Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
111 Cards in this Set
- Front
- Back
|
What was the most expensive film ever made?
|
Titanic (costed more than $300 Million)
|
|
|
What is Louis Daguerre associated with?
|
invented photographic process that used metal as the base
|
|
|
What is Thomas Edison associated with?
|
He invented the Vitascope in 1889.
|
|
|
What is William Dickinson associated with?
|
he was Edison's assistant, invented the kinetoscope.
|
|
|
What was the first film to tell a story?
|
Edwin Porter's "The Great Train Robbery"
|
|
|
What is D. W. Griffith known for?
|
"Birth of a Nation" 1914-15 classic. known as "the father of films" from Louisville.
|
|
|
The Black Response to "Birth of a Nation" was created by whom? and, what was it called?
|
created by George and Noble Johnson, called "Realization of a Negro's Ambition"
|
|
|
What was the first documentary?
|
"Nanook of the North" 1922
|
|
|
What did the Motion Picture Patents Co. (MPPC) do?
|
gave studios complete control
|
|
|
In what film did the first dialogue appear?
|
"Jazz Singer" 1927
|
|
|
What did the star system do?
|
helped form United Artists
|
|
|
Who was Mary Pickford?
|
America's Sweetheart
|
|
|
What was Charlie Chaplin known as?
|
Little Tramp
|
|
|
What is William S. Hart known as being?
|
first film cowboy
|
|
|
Who was the first Romantic Lead?
|
Rudolph Valentino ("The Sheik") 1921
|
|
|
What is known as the golden year for motion pictures?
|
1939
|
|
|
What is Orson Wells known for? Also, it is voted as the best movie of all time.
|
"Citizen Kane"
|
|
|
In 1948-50, what does the Justice Department rule? What did the companies choose to sell?
|
that movie companies could not have a monopoly and said they had to sell part of the industry. Sold the movie houses.
|
|
|
Who was Ida Lupino?
|
pioneer woman TV director
|
|
|
In what year was the TV introduced at the World's Fair?
|
1939
|
|
|
What are several gimmicks the movie industry used?
|
3-D, smellovision, drive-ins, epics, dolby sound.
|
|
|
What is an "epic" movie?
|
one based on the Bible or literature.
|
|
|
What is the rating system?
|
G, PG, PG-13, R, NC-17
|
|
|
What are the three sections of the film industry?
|
production, distribution, and exhibition
|
|
|
What is a rough idea or outline called?
|
a property
|
|
|
What does the producer do?
|
comes up with the money to make the movie
|
|
|
What is a gaffer?
|
chief lighting technician
|
|
|
What is a grip?
|
tool used to move lights
|
|
|
What is the best boy?
|
assistand to the director
|
|
|
What is the main trade publication in the film industry?
|
VARIETY
|
|
|
What is P-P-V?
|
pay per view
|
|
|
what is VOD?
|
video on demand
|
|
|
what is HDTV?
|
high definition television
|
|
|
Although tv was introduced in 1939, what was the commercial breakthrough year?
|
1948
|
|
|
Who was Milton Berle?
|
first star of tv, went from vaudville to tv
|
|
|
What did Dr. Vladmir Zworkin invent?
|
the all-electric TV tube, 1923
|
|
|
What did Philo Farmsworth invent?
|
the electronic camera
|
|
|
What did Allen B. Dumont do?
|
had a tv network, one of the first
|
|
|
What did the FCC do?
|
it had a four year freeze
|
|
|
what does VHF stand for, and what channels did it include?
|
very high frequency, channels 2-13. these were the good stations
|
|
|
what does UHF stand for, and what channels did it include?
|
ultra high frequency, channels 14-83
|
|
|
What did Freida Hencock do?
|
set aside channels for educational use. channels 8 and 9.
|
|
|
What are "oaters"? give some examples
|
oaters are westerns (horses eat oats) Gunsmoke, Rawhide, Bonanza
|
|
|
what does LPTV stand for?
|
low power tv
|
|
|
what does DBS stand for?
|
digital broadcast satellite
|
|
|
what does scrambling do?
|
scrambles signal so others can't pick it up
|
|
|
what did the Telecommunications Act of 1996 do?
|
introduced ratings for tv, V-chip
|
|
|
What is prime time for tv?
|
7-10 central, 8-11 eastern
|
|
|
what does ADI stand for?
|
area of dominant influence
|
|
|
what does DMA stand for?
|
designated marketing area
|
|
|
What are the three sources of programming, and give examples if possible
|
local production (news, talk, sports) syndication (network show re-runs) and network programs
|
|
|
One can own as many tv stations as it wants, as long as it doesn't reach what percentage of the US population?
|
not more than 50%
|
|
|
what does CATV stand for?
|
community antenna tv, known as cable
|
|
|
what are the three parts of a cable company?
|
head end, distribution system, and house drop
|
|
|
what does MSO stand for?
|
multiple system owner (such as AT&T, AOL/Time Warner, Charter Comm.)
|
|
|
What are superstations?
|
stations that bounced off satellites to get greater coverage-WGN, WTBS
|
|
|
What are carriage fees?
|
such as 4 cents a subscriber, fee the company makes
|
|
|
what are tiers?
|
levels of programs you can buy (basic, gold, etc.)
|
|
|
What is the biggest video rental company?
|
Blockbuster
|
|
|
what is AC Neilsen?
|
main ratings company for tv
|
|
|
what is the main ratings company for radio?
|
Arbitron
|
|
|
what is Rating?
|
one percent of the households watching a program out of all the tv households
|
|
|
what is Share?
|
one percent of the households watching a program out of all the households using TV
|
|
|
what is HUTS?
|
households using tv
|
|
|
what are sweeps?
|
quarterly ratings
|
|
|
Who was Newton Minnow?
|
Chairman of FCC, stated that tv is a "vast wasteland"
|
|
|
what is the information highway, and who supposedly coined the phase?
|
makes the consumer the gatekeeper to seek info, really is a toll road b/c it is not free. Al Gore
|
|
|
what is Blaise Pascal known for?
|
an adding machine that would go up to 1 billion
|
|
|
what is Gottfried Wilhelm von Leibniz known for?
|
came up with the binary system
|
|
|
what is Herman Hollerith known for?
|
punch card and electrical circuits, started IBM
|
|
|
what is Howard Aiken known for?
|
made the first computer that was digital with the binary system
|
|
|
what happened in the late 1970's?
|
the personal computer (PC) came on the scene. Apple the first.
|
|
|
what is a modem?
|
from modulate to demodulate, enables computers to talk to each other
|
|
|
what are LANS?
|
local area networks
|
|
|
what are the two ways to gain access to the net?
|
1)internet service provider (ISP) or 2) commercial online service, such as AOL or MSN
|
|
|
what is spam?
|
electronic equivalent to junk mail
|
|
|
what is the main ethical issue?
|
invasion of privacy
|
|
|
what are three ways to make money on the net?
|
1. create a site that people will pay to see/read. 2. sell merchandise online 3. sell ads by banners or pop ups
|
|
|
what is broadband?
|
internet transmission channels, 30 to 60 times faster than modem
|
|
|
what is e-commerce?
|
sells goods/services online
|
|
|
what is B2B?
|
business to business
|
|
|
what are the five qualities of news?
|
timeliness, proximity, prominence, consequence, and human interest
|
|
|
what is the lead?
|
the gist of the story
|
|
|
what is b-roll?
|
background stock film
|
|
|
what is AP?
|
associated press, is a cooperative
|
|
|
what is UPI?
|
united press international, has clients
|
|
|
what is the british service?
|
Reuters
|
|
|
what is a stringer?
|
freelance writer
|
|
|
what is a mandatory kill?
|
where you have to drop a story due to threat of libel
|
|
|
what is a bulletin?
|
important news story...not sure
|
|
|
what is embargo?
|
places a restriction on when to run a story
|
|
|
what is important about the Roper survey?
|
found that people say that tv is most named as source for news, followed by newspapers. for local news, newspapers first, then radio. tv said to be most believeable
|
|
|
what does ENG stand for?
|
electronic news gathering
|
|
|
what does CAR stand for?
|
computer assisted reporting
|
|
|
what is a backpack journalist?
|
digital moble reporter
|
|
|
what is pool coverage?
|
in times of crisis, a representative few of the media cover the story and share info with rest of media
|
|
|
what is public relations?
|
do good and tell about it
|
|
|
what is the difference between advertising and publicity?
|
you have to pay for advertising
|
|
|
what are the two types of publics?
|
internal and external
|
|
|
what is Carl Byoir known for?
|
first of the big PR agencies
|
|
|
what is Ivy Lee known for?
|
father of PR
|
|
|
what is George Creel known for?
|
set up model information program
|
|
|
what is Edward Bernays known for?
|
wrote first book on PR
|
|
|
what does the Public Relations Society of America do?
|
abbreviated as PRSA, accredits professionals
|
|
|
what does PRSSA stand for?
|
public relations student society of america
|
|
|
what are some major areas of PR?
|
government, business, education, hospitals, non-profit organizations, professional associations, entertainment/sports
|
|
|
what percent of companies have an in-house PR department?
|
85%
|
|
|
what is the most important of the four steps?
|
evaluation
|
|
|
what is MBO?
|
management by objective
|
|
|
what is VNR?
|
video news release
|
|
|
what is PR online?
|
PR Newswire
|
