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47 Cards in this Set
- Front
- Back
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P2P |
People to people |
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Cyber Monday |
Average order last cyber Monday was $124. 41.2% of all cyber Monday traffic occurred on mobile platforms. |
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New eCommerce |
are social, mobile, and local |
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eyeballs |
the number of viewer each website generates |
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impressions |
one ad shown to one person is an impression |
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the combination of eyeballs and impressions |
at one time determined ad revenues over a specified period |
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social marketing |
is based on associations, and interactions among special interest groups and those pushing the interactions such as facilitators (google), and vendors (pinterest), both of whom have something to be gained, i.e., money |
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mobile marketing |
is based on the use of a mobile device where the message is based apps, clicks or time on the mobile device |
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local marketing |
is based on availability of local vendors for potential customers through apps or random spot ads, such constant contact |
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ubiquity |
it's everywhere that the internet is |
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Global reach |
the internet standards are consistent throughout the network |
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richness |
the content of messages in eCommerce has a wide range of capabilities that can be tailored to any circumstance |
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interactivity |
the internet allows contact with just about anyone |
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information density |
an almost limitless amount of data can be generated, stored, and transmitted |
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personalization |
eCommerce may be tailored for specific customer types, regions, financial status, and other characteristics |
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Social technology |
the internet in general and eCommerce in particular are well suited to accommodate conversations, publishing, intercourse(interaction), messaging, and all other methods of human communication. |
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information asymmetry |
This situation occurs when one party has more information relevant to transaction than the other party; digital marketplaces have more transparency (equality) because both have about the same information |
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Digital markets: Have lower menu costs and dynamic pricing |
costs of price changing and price of product due to demand availability etc |
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Disintermediation |
the stripping away of process layers due to intermediate steps |
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Digital goods |
the cost of the source material is very high but the marginal cost of each succeeding copy is practically nothing |
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B2C |
electronic commerce that involves retail trade, e.g., Barnes & Noble |
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B2B |
electronic commerce between businesses |
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C2C |
electronic commerce between consumers, or peers |
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M-commerce or mobile commerce |
the use of handheld wireless devices to conduct purchases from anywhere, review products, or search for products |
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classification system is that of platform type |
1. tower PC 2. mobile wireless 3. Tablet, ipad, kindle |
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etailor -examples amazon,redenvelope.com |
sells physical items directly to consumer. virtual stores which attract customers via name recognition, advertising,and associations |
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Transaction broker examples e-trade, charles schwab |
processes online sales transactions |
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market creator- Ebay, priceline |
provides environment for P2P transactions. build a digital environment in which buyers and sellers may get together for trading purposes. users of this digital goods paradigm display their products search or products establish prices and create the market demand |
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content provider - WSJ, Christian Science Monitor |
creates and provides intellectual content. All forms of intellectual property qualify as content book, newspaper, movies, music etc. intellectual property is any form of human expression |
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Portal- Bing google |
initial point of entry for content categories. search engine. |
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service provider - dropbox google apps |
provides sharing services; sell services online like e-tailers that sell product online service providers do the same with services; these services range from email to software storage and any of a thousand like passports license renewals computer based training gambling card games etc
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podcasting |
is a method of publishing audio and video by filming or recording the material it available for everyone or a selected audience; the receivers of such material may download the content onto their devices computer later viewing or listening |
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Streaming |
is a method of collecting and distributing audio and video but differs from podcasting in that it is played over the internet as a continuous stream, and intended for real time playback. |
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transaction broker |
these types of vendors are intended to act as a go between the customer and a specified vendor such as a stock exchange |
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community provider |
a digital environment where people with similar interests can share those interests websites like pinterest. the topics include shared interests, news, imagery and so on |
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revenue model |
describes how the company will earn revenue, generate profits, and produce a high ROI
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advertising revenue model
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revenue based on the number and quality of viewers that frequent the website |
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sales revenue model |
companies derive revenue based on the sale of goods, or services |
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subscription revenue model |
companies derive revenue, at least partially, based on subscription fees for access to content offered by the site |
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Free/Freemium model |
companies offer two levels of services, one is free, and the other is fee-based for premium services |
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transaction fee revenue model |
companies receive fees for enabling transactions |
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affiliate revenue model |
companies send or enable visitors to websites in return for referral fees, or a percentage of revenues generated from those visitors |
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crowdsourcing |
this is a process of soliciting advice from that group
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Prediction markets |
are P2P (peer-to-peer) betting markets where participants make bets on specific outcomes; for instance:1. the quarterly sales of a new product2. designs for new products3. political elections |
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Behavioral targeting
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means to track the clickstreams (history of clicking) of individuals on thousands of websites to understand interests and intentions, so targeted ads may be placed in their paths
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Behavioral targeting occurs on 2 levels:
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1. individual websites2. Advertising networks (across many websites)
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Social graph
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mapping of all online social relationships; this graphing scheme is similar to the social network tracking used to describe offline relationships
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