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38 Cards in this Set
- Front
- Back
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Traditional File System |
different pieces of information are stored WITHOUT label or categorization, only as a set of bytes |
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Database File System |
different pieces of information are stored WITH label or categorization |
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Entity |
any object about which an organization chooses to collect data (all occurrences sharing the same type of data) |
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Character |
a single letter or a single digit |
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Field |
one piece of information about an entity (ex: entity: student, this: student ID) |
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Record
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fields related to the same entity |
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File |
a collection of related records |
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Table |
a key containing entities and fields |
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Primary Key |
the field by which records in a table are uniquely identified |
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Composite Key |
a combination of two or more fields that together serve as a primary key |
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Foreign Key |
fields that are shared between different tables that can serve as primary keys |
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Structured Query Language (SQL) |
the query language of choice for relational DBMSs
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Schema |
a plan, to build the structure of the database being designed |
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Metadata |
"data about data", repository information about data and their organization |
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Data Warehouse |
a large database that supports management decision making, has archival data |
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Impression |
occurs when a user downloads a page with an advertiser's banner |
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Search Engine Optimization |
businesses use this to push their entry to the top of a search engine's results page |
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Load Balancing |
used to transfer requests for a busy server to a less busy, identical server |
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Cookie |
a small file that a website places on a visitor's hard disk so that the website can remember something about the surfer later |
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Spyware |
software designed to trace and report your online behavior without you knowing
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Wikis |
a web page that allows users to add and edit content on a website |
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HTTP |
Hypertext Transfer Protocol, used to transfer and download web information |
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Blogs |
a type of web page that allows users to post opinions on certain topic(s) |
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FTP |
File Transfer Protocol, a common way of transmitting files from one computer to another |
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HTML |
Hypertext Markup Language, the most common language for creating web pages |
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TLD |
Top-level Domain, the last part of a URL (like .com, .net, .org, etc) |
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Intranet |
a network used by ONLY the employees of an organization |
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Brick-and-mortar |
traditional retailers who have extended their "Storefront" online |
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Pure Play |
businesses such as Amazon or eBay that transact business only through an online environment |
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Fulfillment |
picking, packing, and shipping of an order |
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Extranet
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used by employees within an organization INCLUDING business partners |
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Clickstream Tracking |
Recording what interactions web users have in the browser or in an app, including what menus or buttons they click on, what pages they visit, and what information they type in
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Reverse Auction |
a business model where the buyer names the price, like PWYW
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B2B |
business-to-business trading, customers not involved (Google, sells targeted advertising slots to 3rd parties) |
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B2C |
business-to-customer, customers involved (Amazon, sell products to customers on the web) |
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HTTPS |
HyperText Transfer Protocol with a Secure Sockets Layer (SSL) |
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Phishing
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a tactic used to trick users into giving up personal information
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Global Information Systems |
systems that serve organizations and individuals in multiple countries |
