Introduction To Mass Communication: Media Literacy And Culture

Front 1

What is communication?

Back 1

communication is the process of creating shared meaning

Front 2

what is culture?

Back 2

culture is the world made meaningful
it resides all around us, it is socially constructed and maintained through communication.
It limits us as well as liberates us; it differentiates as well as unites us.
It defines our realities and shapes the ways we think, feel and act.

Front 3

what is mass media?

Back 3

mas media are our cultures dominant storytellers and the forum in which we debate cultural meaning

Front 4

what is technological determinism?

Back 4

argues that technology is the predominant agent of social and cultural change.
It is not technology that drives culture, but how people use technology

Front 5

what is media literacy?

Back 5

the ability to effectively and efficiently comprehend and use any form of mediated communication

Front 6

What are some components of media literacy?

Back 6

critical thinking skills enabling the development of independent judgements about media content

an understanding of the process of mass communication

an awareness of the impact of the media on individuals and society

Front 7

5 problematic trends in mass media consumption/business?

Back 7

convergence

audience fragmentation

concentration of ownership and conglomeration

globalization

hypercommercialism

Front 8

what is convergence fueled by? 3 elements

Back 8

digitization of nearly all information

high-speed connectivity

advances in technology's speed, memory, and power