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8 Cards in this Set
- Front
- Back
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Introduction: Media Language. |
-The construction of meaning within a film trailer is very important as there may possibly be little dialogue. This means audiences rely on other elements such as intertitles, editing, camera and mise-en-scene to become familiar with the storyline or get to know the characters. |
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Paragraph 1. |
-I used signs to encode meaning which my target audience can then decode. -I had to research there interests in order to understand them. -My audience was you adults aged 15-25. -I felt at this age, people are more likely to engage with fast-paced crime based films rather than older people. -I understood that by having a young female victim, my audience would be able to engage with and relate to her better than somebody else. |
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Paragraph 2: Saussure. Sign, Signifier & Signified... |
-I used signs to encode meaning such as similar colours throughout the trailer to connote ideas such as red for blood and danger. -This was used at the end of my trailer, signifying a disastrous ending to my film. -Each character wore dark colours to reinforce the idea that they struggle to escape a bad situation. -Over the shoulder shot literally suggests he is watching her but also that he has power and control over her possibly because of gender. |
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Paragraph 3: McMahon & Quinn. Technical Codes. |
-We use different codes to convey preferred meaning. -Technical codes - use of camera, composition of images and framing - Series of close-ups towards the end of my trailer to build up to a dramatic ending - typical of the genre. -Audiences are able to identify technical codes that reinforce a genre. -The audience will build them selves up for a catastrophic ending, something that will be revealed if they watch the full film. |
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Paragraph 4: McMahon & Quinn. Symbolic Codes. |
-Also suggest that we use element of mise-en-scene to carry cultural meanings which can be put together to tell a story. -Prop - digital clock - close ups and extreme close ups - time counting down. -Although still unclear, the red numbers connote danger, typical of the genre, suggesting that the nearer the clock gets to its countdown, the more danger the victim faces. -The clock also symbolises control and the need for everything to fall into place - this is disrupted in my film, suggesting a bad ending. |
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Paragraph 5: McMahon & Quinn. Written Codes. Use of words to anchor a preferred meaning. |
-The title of my film appears at the end written in red, representing a digital clock, these two element highlight the same themes. -'Zero Hour' - time running out, about to face death - stereotypical of the genre. -Semantic field - 'late', 'time', 'running out' - all suggest that the victim will face a life or death situation depending on whether she is found in time - left for the audiences own interpretation until they see the full film. |
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Paragraph 6: Stuart Hall. |
-Dominant Reading: Women are weak and can't have any power or control. -Negotiated Reading: Women can be strong in some situations but don't know how to show this power because of male superiority. Oppositional: Women are strong characters but this idea is opposed in the trailer - they do have power. |
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Conclustion. |
-Overall, I feel that media language is used in numerous ways to construct meaning and connote different ideas to my audience. I did this to keep my audience engaged with my trailer and most importantly, to ensure that my trailer is successful and clearly interpreted. |
