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3 Cards in this Set
- Front
- Back
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What is PR?
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Public Relations is a strategic communication process that builds mutually beneficial relationship between organizations and their publics. (PRSA National)
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What is the PR process?
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RPIE
-research -programming -implementation -evaluation -stewardship |
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PR vs. Journalism
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-scope
J: news/media PR: broad -Objectives J: Inform PR: advocates/influence -Audience J: Mass PR: audiences are segmented (never does mass) -Channel J: one PR: multiple channels |
