Intro To Modern Publication Test 1

Front 1

Designers

Back 1

expected of you in the field, better marketability; more control over printed pieces

Front 2

Artists

Back 2

Usable knowledge, preparation for future opportunities

Front 3

Precision Planning

Back 3

15 steps for planning for results

Front 4

What is your purpose?

Back 4

To entertain, inform, inspire, sell

Front 5

Who is your audience?

Back 5

Target audience affects design

Front 6

How will your piece look?

Back 6

Writing-just as important as the design
Generous use of delete key (less is more)

Front 7

How will readers use your piece?

Back 7

Important information before piece is thrown away

Front 8

How will other processes handle your piece?

Back 8

Plan piece to coordinate with past and future uses
Direct Mail; carefully design for USPS specifications

Front 9

How will you reach your audience?

Back 9

What method is best for target market;
email, snail mail, phone, text

Front 10

Where else might you use your content?

Back 10

Crossmedia usage; design with maximum flexibility in mind
Organized file system, especially in groups, in place
timely scheduling

Front 11

When do you need the job delivered?

Back 11

Commercial/specialty printing takes longer than quick printing
Routine commercial printing takes several days

Front 12

What is the primary rule that should be followed at the printers?

Back 12

First in, first out (no favorites)

Front 13

how many pieces do you really need?

Back 13

Balance between generous and conservative estimating;
be aware printers follow +- 10% rule up to 10000 units

Front 14

What quality do you need? (5 categories)

Back 14

Basic Printing
Good Printing
Premium Printing
Showcase Printing
Do it yourself (DIY)

Front 15

Choose printing category
Standard Materials and quality with quick printers
used on 1 or 2 color flyers

Back 15

Basic Printing

Front 16

Choose printing category
Standard material and quality with commercial printers' color photo quality are typically satisfactory;
direct mail, hardcover book, magazines

Back 16

Good Printing

Front 17

Choose printing category
Careful attention to detail, high grade materials; few noticeable flaws
Upscale clothing catalog, national geographic, annual reports

Back 17

Premium Printing

Front 18

Choose printing category
Best machine and materials; everything first class
Museum grade books, expensive auto booklets, high end annual reports

Back 18

Showcase Printing

Front 19

Choose printing category
Low cost or in house digital printers, quality of product is highly variable; most acceptable for internal use

Back 19

Do it Yourself (DIY) Printing

Front 20

How much should you spend?

Back 20

Unit costs, print processes with plate have high unit costs for small runs

Front 21

What are fixed costs?

Back 21

Cost remains the same throughout production

Front 22

What are variable costs?

Back 22

Cost that changes with print quantities

Front 23

What are your workflows?

Back 23

Form close cooperation with printer

Front 24

How will your piece reach your printer?

Back 24

Digital copies or shipped

Front 25

What help do you need?

Back 25

Do you need to hire more people?

Front 26

What services do you want from your printer?

Back 26

Close cooperation with printer is essential

Front 27

What is the biggest Copyright concern?

Back 27

Files and fonts, need to protect yourself

Front 28

Readability

Back 28

Effective typography having to do with design; size, style, length of line

Front 29

Legability

Back 29

Effective typography having to do with production; ink color, coverage, paper color, background

Front 30

Type Face

Back 30

(design) identified by name (i.e. Times New Roman)

Front 31

Type Font

Back 31

This is the complete assortment of uppercase and lowercase and numerical and punctuation

Front 32

Parent

Back 32

Typeface set at book or lite

Front 33

Relatives

Back 33

Same type face set bold, italic, or condensed
For best results have font with variety of weight;
avoid stylizing a font

Front 34

Five Rules for Readability

Back 34

1. Keep typography simple (variety by size, weight, and slant)
2. Stay consistent- develop use of styles in InDesign
3. Use both upper and lower case
4. Keep lines short (no longer than 7-8 words)
5. Use a font with serifs (especially with longer writings)

Front 35

Points

Back 35

Describe the height of type of character and space between lines (leading)

Front 36

Text Type

Back 36

type that is smaller than 14 pt

Front 37

Display Text

Back 37

Type that is larger than 14 pts.

Front 38

Picas

Back 38

Width of columns, gutters, etc (6 picas=1 inch)

Front 39

Inches

Back 39

Describes height of columns

Front 40

What is the resolution of Newspaper printing?

Back 40

85-100 dpi

Front 41

What is the resolution for premium jobs?

Back 41

150-300 lip

Front 42

Workflow

Back 42

Collection of unique individual tasks that combine together to form a production process

Front 43

What is the default print resolution?

Back 43

If links are missing or broken it will print 72 psi

Front 44

Preflight

Back 44

Adds predictability, correct scheduling

Front 45

Normal Bleed Size

Back 45

Bleeds need to be at least .125"